{"componentChunkName":"component---src-templates-post-template-js","path":"/resources/prioritizing-by-value-how-to-plan-your-product-roadmap/","result":{"data":{"storyblokEntry":{"id":"storyblokentry-80443003-default","name":"Prioritizing by Value: How to Plan Your Product Roadmap","content":"{\"seo\":{\"_uid\":\"8338cf38-79ae-4669-a615-a65fd48437aa\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"121a275e-0a55-42bc-a255-99a4f0a6c7f1\",\"title\":\"Prioritizing by Value: How to Plan Your Product Roadmap\",\"topic\":{\"name\":\"Tech Talks\",\"created_at\":\"2021-06-14T12:51:00.144Z\",\"published_at\":\"2021-06-14T13:11:02.322Z\",\"id\":55678622,\"uuid\":\"043f9415-ea58-486f-80ba-ce09f73c05c7\",\"content\":{\"seo\":{\"_uid\":\"ca44d121-d7f9-412f-af60-1f34934d5a46\",\"title\":\"Tech Talks | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"732033d3-5e0e-4ba7-983e-02058020595e\",\"component\":\"topic\"},\"slug\":\"tech-talks\",\"full_slug\":\"resources/topics/tech-talks\",\"sort_by_date\":null,\"position\":-10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"181160e3-821d-40da-a7fb-a850d43ea099\",\"first_published_at\":\"2021-06-14T12:51:04.620Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/tech-talks\",\"translated_slugs\":[{\"path\":\"resources/topics/tech-talks\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/tech-talks\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/tech-talks\",\"name\":null,\"lang\":\"es\"}]},\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Take a little knowledge home with you\"},\"slug\":\"articles\",\"full_slug\":\"resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"The prioritization phase is a key part of the discovery process. During the discovery phase problems and issues are brought into discussion and are analyzed in depth. The objective of the phase is to identify the personas facing this problem and how much it impacts their experience.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Once all the initiatives come out from the discovery phase, the next step to come is prioritizing them on the \",\"type\":\"text\"},{\"text\":\"product roadmap\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The product roadmap\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The product roadmap is a tool used to \",\"type\":\"text\"},{\"text\":\"plan the product initiatives, which in turn lets the company know what will happen in the near future.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" The initiatives that are placed on the timeline come from input other than product discovery, for instance:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Customers’ needs\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Stakeholders’ requests\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Competitive analysis \",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Cross pollination from other industries\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data analysis \",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Once we have a list of initiatives coming from different sources we need to establish an order to place them on the roadmap. Luckily we can rely on different \",\"type\":\"text\"},{\"text\":\"prioritization frameworks\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" to establish which features must be built immediately, which ones to keep on the back burner for a while, and which ones not to build.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are some examples:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"MoSCoW\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"The MoSCoW framework helps you categorize and separate the core features from the ones that can wait in the backlog. The name MoSCoW is a helpful way to help remember the four categorizations of this framework:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Must-have\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" - features that are crucial for the users’ experience and that could prevent them from using the product if not implemented. These features must be included in the MVP.\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Should have \",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\"- features that will come immediately after the first release because they are needed to drastically improve the user experience. \",\"type\":\"text\"},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"italic\"}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Could have \",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\"- improvement features that are not crucial for the product usage and that can be placed in the second half of the roadmap\",\"type\":\"text\"},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"italic\"}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Won’t have \",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\"- features that won’t bring value to the user and therefore won’t appear in the roadmap\",\"type\":\"text\"},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"italic\"}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Based on feedback collected from users, and the impact that the feature would have on their experience, we cluster the features in one of these four categories and we develop them, giving priority to the \",\"type\":\"text\"},{\"text\":\"must haves\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\", followed by the \",\"type\":\"text\"},{\"text\":\"should haves\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" and \",\"type\":\"text\"},{\"text\":\"could haves\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" immediately after and excluding the\",\"type\":\"text\"},{\"text\":\" won’t haves\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\"},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Qualitative Cost of Delay\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Qualitative cost of delay is a prioritization framework based on two essential factors: \",\"type\":\"text\"},{\"text\":\"value\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" and \",\"type\":\"text\"},{\"text\":\"urgency\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\". These two ingredients are not necessarily dependent on one another, even though we often (wrongly) think that something valuable is also urgent and vice versa!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"With the help of a 3x3 matrix, we can define 3 clusters for each factor and identify the crossing areas that define the cost of delay.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The value categories are:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Killer\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\": these are the features that we must carry out, which will impact our product in a positive way if we implement them, or in a negative way if we don’t\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Bonus\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\": these are nice-to-have features that are valuable pluses, which would probably increase incomes and reduce costs \",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Meh\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\": these are maintenance-level developments, which deserve to stay on the roadmap but wouldn’t make much difference whether they are delivered or not. We usually deliver these features while working on something big (killer) to keep users engaged\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"On the other axis are the urgency clusters:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"ASAP!\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\": highest urgency - without this feature, the value of the product will evaporate (whatever the total value might be)\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Soon\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\": middle urgency - without this feature, the value of the product will start to decline\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Whenever\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\": lowest urgency - delays won’t have much of an impact on the overall product’s value. \",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"alt\":\"\",\"src\":\"https://a.storyblok.com/f/111801/1328x950/96ca6327ab/schermata-2021-10-27-alle-10-10-47.png\",\"title\":\"\"}},{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A feature that has a \",\"type\":\"text\"},{\"text\":\"Killer\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" value and \",\"type\":\"text\"},{\"text\":\"ASAP!\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" urgency should be surely prioritized whereas a feature with a \",\"type\":\"text\"},{\"text\":\"Meh\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" value and \",\"type\":\"text\"},{\"text\":\"Whenever \",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\"urgency should be postponed to prioritize a more important task.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Source: \",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"https://blackswanfarming.com/qualitative-cost-delay/\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://blackswanfarming.com/qualitative-cost-delay/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"italic\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So how does BOOM apply this framework? A great example of that is how we used it to develop the \",\"type\":\"text\"},{\"text\":\"gallery\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://boom.co/resources/boom-revamps-visual-content-platform/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" to allow clients to manage their visual assets. After an analysis of the users' needs and journey across our platform, we understood that we were missing a crucial part of the product: the visualization of visual assets. We have always known that sooner or later we should have given our clients the possibility to see their photos directly on our platform but we always had more urgent tasks to complete first (and if you work in a startup you know what I mean!). What we were doing was giving voice only to the x axis of the graph above, and so urgency was driving our work. Once we realized that we needed to stop working on emergency mode, we took a moment to talk with our client and analyze the data that we had on hand. It turned out that while it didn’t prevent our clients from accessing the platform, including a gallery was a \",\"type\":\"text\"},{\"text\":\"killer\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" feature since all our competitors had it and it would have made our clients’ life easier. The priority of this initiative became high with a very high value and a medium urgency and was delivered in only one sprint. Needless to say that our clients loved it!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Besides the two examples of prioritization frameworks detailed above, there are many other ways to define priorities, including the \",\"type\":\"text\"},{\"text\":\"ROI scorecard\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" and the \",\"type\":\"text\"},{\"text\":\"Desirability, Feasibility, Viability.\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" Prioritization is crucial for every product company that has \",\"type\":\"text\"},{\"text\":\"a large number of ideas but limited resources\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", and the need to \",\"type\":\"text\"},{\"text\":\"deliver the maximum value possible with the means available.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]}]},\"hero_image\":{\"id\":3132961,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/f5a67bfa42/product-roadmap.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":[{\"name\":\"Sara Anelli\",\"created_at\":\"2021-10-27T09:07:47.408Z\",\"published_at\":\"2021-10-27T09:08:04.566Z\",\"id\":80443000,\"uuid\":\"9cda8bc8-f802-4c73-a95c-7b1276701386\",\"content\":{\"_uid\":\"a5702912-be40-42ed-9522-a4c175daa50e\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Sara 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Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"732033d3-5e0e-4ba7-983e-02058020595e\",\"component\":\"topic\"},\"slug\":\"tech-talks\",\"full_slug\":\"resources/topics/tech-talks\",\"sort_by_date\":null,\"position\":-10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"181160e3-821d-40da-a7fb-a850d43ea099\",\"first_published_at\":\"2021-06-14T12:51:04.620Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/tech-talks\",\"translated_slugs\":[{\"path\":\"resources/topics/tech-talks\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/tech-talks\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/tech-talks\",\"name\":null,\"lang\":\"es\"}]},\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Take a little knowledge home with you\"},\"slug\":\"articles\",\"full_slug\":\"resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let's start by saying that the \",\"type\":\"text\"},{\"text\":\"Design Sprint\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" is a process invented by \",\"type\":\"text\"},{\"text\":\"Google\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" to \",\"type\":\"text\"},{\"text\":\"accelerate decision-making and reduce risk in strategic projects\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"The goal of a Sprint is to validate a concept in the space of a week by building a prototype and testing it on future customers in a friendly and creative atmosphere.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"At BOOM, the \",\"type\":\"text\"},{\"text\":\"Design Sprint method\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" is used to understand the feasibility of a new idea through design thinking, to anticipate solutions before investing time and energy in creating a new product.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But how can design sprints take place remotely? Over the past year the working world has gone through huge changes. Face-to-face interactions have been replaced by remote working for many, requiring the support of new technologies and tools. There are no specific recipes to carry out a design sprint remotely, but here are a few good practices to support it.\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"image\",\"attrs\":{\"alt\":\"\",\"src\":\"https://a.storyblok.com/f/111801/1999x724/0bfdd858c9/image2.png\",\"title\":\"\"}},{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"How much time does it take?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A remote Design sprint could take \",\"type\":\"text\"},{\"text\":\"four days\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\",* one day less than originally planned if the tech team decides to not delve deep into the details of each activity.\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"image\",\"attrs\":{\"alt\":\"\",\"src\":\"https://a.storyblok.com/f/111801/1264x470/8893b338af/image3.png\",\"title\":\"\"}}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Day 1:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Start by aligning and exploring the problem space together, get everyone together to start to map the product/service experience. Select a key moment to focus on for the whole sprint, and then let everyone look for solutions (generating ideas and sketches) for that particular idea.\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Day 2: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Gather all the ideas and get the team to vote to identify the key idea that will create our storyboard with all the necessary details\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Day 3:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Create a prototype for the voted solution in view\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Day 4:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Test the solution with five real people, and then validate the design sprint (or not) \",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"*Day 1 doesn’t have to be a Monday\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Set the stage\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The first and fundamental activity is preparation. Make sure you and the teammates you pick are comfortable with the new software tools you choose to use. Design sprints take place over several days, as do remote design sprints, so make sure you are prepared to \",\"type\":\"text\"},{\"text\":\"stay on track\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" no matter how tricky it may be to work across a couple of days.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Choose the right tools\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"alt\":\"\",\"src\":\"https://a.storyblok.com/f/111801/1142x186/ce869b55d1/image4.png\",\"title\":\"\"}},{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"There are \",\"type\":\"text\"},{\"text\":\"three fundamental tools\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" necessary to conduct a remote sprint. The first is \",\"type\":\"text\"},{\"text\":\"video conferencing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" to keep everyone in sync during group activities. The second is a \",\"type\":\"text\"},{\"text\":\"virtual whiteboard application\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that will become your shared brain for the sprint. The third is a team discussion forum to communicate throughout the week.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Prepare your sprint team\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Before picking your teammates, identify the areas affected by your challenge and the target members, which will help frame your goal and challenges, and will then help you pick team members properly equipped to tackle that challenge. Your team should:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ideally be made of \",\"type\":\"text\"},{\"text\":\"four to seven people\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" (less than four is risky, more than seven becomes chaotic) \",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Include a\",\"type\":\"text\"},{\"text\":\" facilitator\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\": a person who orchestrates the sprints and ensures that each exercise is done correctly and smoothly\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Include a \",\"type\":\"text\"},{\"text\":\"decider:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" a person who actually has decision-making power over the project in the real world (e.g. CEO or Product Owner).\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Synchronous and asynchronous sessions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Remotely, attention is likely to wane faster than in presence. So make sure your remote sprint includes synchronous and asynchronous sessions, as well as break times every 90 minutes. Beware of time zones when conducting a remote sprint - 9 hours is the ideal window to be able to catch everyone at an appropriate time!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Create a remote design sprint brief\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Make sure you create a clear brief and send it to all participants in advance to get the whole team on the same page. Make sure your \",\"type\":\"text\"},{\"text\":\"brief\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" includes clear instructions, introduction, goal, sprint design, principles, task, expectations, When, Where (tool), and final remarks.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Template\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"You will have to use a \",\"type\":\"text\"},{\"text\":\"template\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", which you can either create or get from tool communities such as Miro or Figma. The template will help you divide the activities of the different days and mark the time for each of them. You can always think about \",\"type\":\"text\"},{\"text\":\"customizing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them according to your needs.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"alt\":\"\",\"src\":\"https://a.storyblok.com/f/111801/1422x662/a4d56bdbff/image1.png\",\"title\":\"\"}},{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Final Tips\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Remember that you have to experiment to find the right recipe, so don't worry if the first few are not successful. Here are a few tips to conduct a remote design sprint correctly:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"-\",\"type\":\"text\"},{\"text\":\" Make on-screen presence mandatory: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Ask all participants to keep their video mode on throughout the sprint.\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"A quiet atmosphere: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Make sure everyone has a quiet place to work.\",\"type\":\"text\"},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Check your equipment:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" An audio and video check is fundamental before your team logs in. \",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"“Hall pass” protocol: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Give the team a way to notify the group if they need to step away. \",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Two facilitators: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"You can take a co-facilitator who can focus on team involvement and focus on people interaction.\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Practice visual facilitation:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Include pictures or drawings to illustrate the process.\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Call on people: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"As you are working remotely, be more direct with your peers.\",\"type\":\"text\"},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Micro jobs: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Make each person responsible for a small part of the sprint experience. For example, ask someone to keep time, someone to curate a playlist, and someone to manage the video conference connections.\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Interruption signal: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Decide on a simple and fun way to signal when someone wants to interject. This small rule will help reduce the energy it takes to jump into a heated discussion, especially for those who might be more soft-spoken.\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Feedback: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Ask for feedback after each session to make sure everything is going right. \",\"type\":\"text\"},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"AND...last but not least, conducting a design sprint remotely adds one important value: the creation of a team from different parts of the world!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"All that remains now is to wish you a successful Remote Design Sprint!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Sources:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"italic\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"italic\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"https://www.thesprintbook.com/the-design-sprint\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.thesprintbook.com/the-design-sprint\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"https://design-sprint.com/\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://design-sprint.com/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]},\"hero_image\":{\"id\":3030496,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/ee7586caee/remote-design-sprint.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":[{\"name\":\"Alessia Tropeano\",\"created_at\":\"2021-10-13T12:11:09.532Z\",\"published_at\":\"2021-10-13T12:11:18.120Z\",\"id\":77562623,\"uuid\":\"36a7908f-462e-40ca-ae48-41d1e1b04a5f\",\"content\":{\"_uid\":\"0187fca3-868b-4626-888d-03650ad7a7c8\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Alessia Tropeano\",\"component\":\"author\"},\"slug\":\"alessia-tropeano\",\"full_slug\":\"authors/alessia-tropeano\",\"sort_by_date\":null,\"position\":-210,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":56798012,\"meta_data\":null,\"group_id\":\"b4106783-9329-4923-8b83-551af72af880\",\"first_published_at\":\"2021-10-13T12:11:18.120Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"authors/alessia-tropeano\",\"translated_slugs\":[{\"path\":\"authors/alessia-tropeano\",\"name\":null,\"lang\":\"it\"},{\"path\":\"authors/alessia-tropeano\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"authors/alessia-tropeano\",\"name\":null,\"lang\":\"es\"}]}],\"previewImage\":{\"id\":3030495,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/79e1f9ffda/remote-design-sprint.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"How to Boost Efficient Designer-Developer Collaborations in Tech Companies \",\"created_at\":\"2021-09-14T15:17:06.756Z\",\"published_at\":\"2021-09-29T13:50:19.851Z\",\"id\":71413731,\"uuid\":\"97e27848-de2d-4798-b4dc-cd2ad028bd11\",\"content\":{\"seo\":{\"_uid\":\"6ba1c200-e1b8-48e8-87be-4a005bb412a3\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"405cf027-c157-428a-b876-0b965b115c74\",\"title\":\"How to Boost Efficient Designer-Developer Collaborations in Tech Companies \",\"topic\":\"043f9415-ea58-486f-80ba-ce09f73c05c7\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Are you sick of hearing the same old story about the eternal fight between \",\"type\":\"text\"},{\"text\":\"designers and developers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"? So are we! You know that classic scenario...When UX designers ask for a unicorn but developers discourage that request because the deadline is too tight, and finally the team ends up making a donkey with a blue tail and everybody is happy...\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are a few tips to boost collaboration between the two, brought to you by a team of UX/UI designer and Front End developer working together in one of the coolest tech startups in Italy, who learned that combining strengths and skills is the key to creating a meaningful tech product. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But first of all, why is the designer and developer relationship so important? Quite simply, the pair acts as the engine in charge of product development and evolution, especially in fast-growing tech start-ups. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Every day, the team needs to forecast problems that may arise along the path, strive to find the right compromise between value for the customer, speed, and quality. Simultaneously, we have to understand each other even though we sometimes speak different languages. We must exchange knowledge to better cope with problems and find effective solutions. Not easy, right?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Waste and reworks are our enemies and we must try to avoid them as much as possible, including unwanted functionality, interface visual inconsistency, poor user experience, broken flows, loading problems, service malfunctioning, bugs, etc.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Reworks cause inaccuracies and slow down the workflows because we have to focus on fixing errors that could have been avoided by forecasting the problems. What causes these reworks? Well, oftentimes, they are\",\"type\":\"text\"},{\"text\":\" linked to a lack of internal communication and often poor collaboration efficiency among team members.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Sometimes it can be difficult to create a relationship of mutual trust, especially in working environments that encourage competition rather than collaboration (fortunately, this is not our case!). A good working environment is a ground on which efficient collaboration can take place and grow healthily.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To improve communication and make the dev/designer’s collaboration and life as easy as possible, here are 3 activities we carry out on a regular basis: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1. Conduct Product Discovery Meetings\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"On a weekly basis, we participate in meetings known as  \\\"product discovery\\\". Those meetings are fundamental to ensure the successful development and implementation of our product. Within the product discovery meeting, we exchange knowledge about particular functionalities that have been prototyped by the product team. It is our moment to share all types of feedback in a \",\"type\":\"text\"},{\"text\":\"totally transparent and fearless way\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\": doubts, implementation difficulties, worries about how a feature will evolve... Most of the time we need to deepen the research and come back with a new proposal to share with the rest of the team. Those meetings are a safe, non-judgmental place where enthusiasm prevails, as well as a positive energy  that enhances the bond between the developer and designer teams.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"2. Find a compromise\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"For all you perfectionists out there - do not be afraid of the word \\\"compromise\\\"! We are not talking about sacrificing the quality of our work but meeting each other halfway by finding the right balance to release a minimum set of \",\"type\":\"text\"},{\"text\":\"measurable, valuable\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" features in a short time, for the good of the final result.  After all, would you build a very complicated scientific instrument at a very high cost without making sure it could really serve the users? We wouldn’t!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This is what we mean by  \\\"compromise\\\" - we build products for our users, and sprint after sprint, we refine and improve them, taking user behaviors into consideration with every step. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When we talk about “measuring”, we mean listening to the final user. This iterative and \\\"step by step\\\" approach brings advantages both in terms of design and development. For example, we get to know the products we are building inside and out, and we can therefore manage our code better if we need to. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"3. Experiment daily\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We don’t just communicate in our weekly scheduled meetings but on a daily basis. Developers and designers, as well as the whole engineering team and the product team, should always be aligned on ongoing developments. The daily stand-ups help us keep track of the daily workflow, but we always find extra time to keep in touch and exchange ideas - which are always welcome! - and go over smaller details and how we can do better. We share a\",\"type\":\"text\"},{\"text\":\" storybook\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://storybook.js.org/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", a tool that allows us to build UI components in a totally isolated environment, write documentation and test them interactively, which is used by the designer to test components and give continuous feedback to frontend developers.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So to cut a long story short, efficient collaboration is fundamental to ensure a smooth workflow and the best results possible. Collaboration is essential, and it’s never too late to start working on it! Creating an environment built on mutual trust and communication will not only benefit the company but will help you work better and smarter!\",\"type\":\"text\"},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Interested in finding out more about our department?\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"c78fadb3-42ad-40f1-a388-a2d31f78faa0\",\"body\":[{\"_uid\":\"i-99279f4b-5dde-4914-8165-b0f447bf6e47\",\"type\":\"default\",\"title\":\"Visit our Tech Pages\",\"button\":{\"id\":\"cc2b8e9f-f6b2-496b-bf28-89a06de4d188\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"enterprise\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2873794,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/1b61736fd5/designer-_-developer.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":[\"e9e240e8-48f9-4d3e-bfec-9cb0759cb085\"],\"previewImage\":{\"id\":2873792,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/0e5cf1985d/designer-_-developer.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"6bd33d6e-b1d5-4dd0-ba59-00b8daee7702\",\"d86e4ccf-75b6-4f90-b811-2dd8112c5678\",\"852bd7f6-6e9f-4f8e-894b-4b01757e930e\"]},\"slug\":\"how-to-boost-efficient-designer-developer-collaborations-in-tech-companies\",\"full_slug\":\"resources/how-to-boost-efficient-designer-developer-collaborations-in-tech-companies\",\"sort_by_date\":null,\"position\":-90,\"tag_list\":[\"Tech\",\"Product Management\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"03ce1586-2a47-4939-b88a-71b50f7a1169\",\"first_published_at\":\"2021-09-14T15:20:14.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/how-to-boost-efficient-designer-developer-collaborations-in-tech-companies\",\"translated_slugs\":[{\"path\":\"resources/how-to-boost-efficient-designer-developer-collaborations-in-tech-companies\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/how-to-boost-efficient-designer-developer-collaborations-in-tech-companies\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/how-to-boost-efficient-designer-developer-collaborations-in-tech-companies\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"4 Proven Reasons to Partner with a Start-Up\",\"created_at\":\"2021-08-09T10:18:21.840Z\",\"published_at\":\"2021-08-10T08:33:33.373Z\",\"id\":65219538,\"uuid\":\"56722479-d1e6-4013-bae2-a5ea14d60645\",\"content\":{\"seo\":{\"_uid\":\"5da67175-26f3-466a-b881-5d50f890380a\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"bb98add6-4765-4452-8498-7f723a9958af\",\"title\":\"4 Proven Reasons to Partner with a Start-Up\",\"topic\":\"8c2c5899-7568-4f42-8f93-87832b3ef6aa\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Every day around the world, technology vendors send thousands of commercial proposals to be evaluated and considered. \",\"type\":\"text\"},{\"text\":\"Partnering and purchasing solutions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" from other companies is a \",\"type\":\"text\"},{\"text\":\"vital part\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of how our economy operates on a daily basis. As this is something so familiar to many of us, I often get the question: \",\"type\":\"text\"},{\"text\":\"why should we partner with a start-up?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" With the growth of larger technology companies over the past couple of years, isn’t it safer to choose to work with a larger, bigger and more established company?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In many cases, the answer to this question is no. Depending on your company’s specific needs, start-ups can provide a series of benefits and advantages that larger organizations cannot. Here are four important reasons why partnering with a start-up can work to a company’s advantage: \",\"type\":\"text\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":1},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Agility and speed: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Smaller start-up companies are by definition...small. Having less resources and headcount might sometimes be seen as a disadvantage, but in many cases it is a \",\"type\":\"text\"},{\"text\":\"blessing in disguise\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Looking for a quote from the sales team? Having trouble and needing to contact customer support? Wondering what the product roadmap is? These are all important questions that customers have. At larger technology companies, answering a ticket can take multiple days, let alone actioning feedback regarding the product roadmap or providing visibility on pricing. \",\"type\":\"text\"},{\"text\":\"Start-ups can tackle all of these issues faster\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", as they have a \",\"type\":\"text\"},{\"text\":\"smaller organizational footprint\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and require the alignment of \",\"type\":\"text\"},{\"text\":\"less people\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" for every decision. For final customers, this means \",\"type\":\"text\"},{\"text\":\"less time spent on administrative burdens\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", which in turn can be used to \",\"type\":\"text\"},{\"text\":\"unlock all the benefits their product can offer them.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Innovation:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Many young tech companies are \",\"type\":\"text\"},{\"text\":\"disrupting a market category\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or in some cases, even creating a new one. Start-ups are not anchored down by how things currently are, and they focus on how things \",\"type\":\"text\"},{\"text\":\"should be\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\". By partnering with them, companies can \",\"type\":\"text\"},{\"text\":\"access a completely new set of technologies, features and enhancements\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that can give them a competitive advantage over their competitors. Partnering with a start-up can help you \",\"type\":\"text\"},{\"text\":\"break free from the weights\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that are currently holding you down, spurring \",\"type\":\"text\"},{\"text\":\"innovation and growth\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" within your organization. \",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Commitment:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" For a start-up, every customer counts. First, the number of clients in their portfolios is smaller with respect to larger players. 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This type of attention is much harder to get from larger vendors or players that have thousands - even millions - of different customers, and prioritize their efforts and resources on the customers with the biggest budgets. \",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Flexibility:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Choosing a start-up as a vendor can also give companies the \",\"type\":\"text\"},{\"text\":\"margin of flexibility\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that long-established entities so often lack. This can come across in many different ways. For example, a smaller vendor is more likely to provide \",\"type\":\"text\"},{\"text\":\"advantageous commercial conditions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" (discounts, payment terms, etc.) than a larger player. Start-ups are also more likely to \",\"type\":\"text\"},{\"text\":\"welcome input from customers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" who wish to have their say in a \",\"type\":\"text\"},{\"text\":\"product roadmap\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and look for \",\"type\":\"text\"},{\"text\":\"tailor-made product feature developments\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" able to meet their very own specific needs and problems. Working with a partner \",\"type\":\"text\"},{\"text\":\"willing to adapt and keep an open mind\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" often proves to be a total \",\"type\":\"text\"},{\"text\":\"game-changer\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", and you and your team will \",\"type\":\"text\"},{\"text\":\"reap its benefits\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" for years to come. \",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Find out how our \",\"type\":\"text\"},{\"text\":\"start-up for visual content production\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" could be the partner you’ve always looked for. Request a demo now!\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"35d7bc55-7cfd-4842-a7e0-3fb3dea0db6f\",\"body\":[{\"_uid\":\"i-8c52fe7f-aa4e-4348-a8df-fdf919945297\",\"type\":\"default\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2703341,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/e177b65380/4-reasons-to-partner-start-up.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"946beb58-f51f-4c1c-b6cb-3b4cbbd96896\",\"previewImage\":{\"id\":2703339,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/94dbfd79c4/4-reasons-to-partner-start-up.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"4df199be-a482-4b28-ad90-c1f317c28b0c\",\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"bc44b448-1222-4d04-8614-6c55c716bbbd\"]},\"slug\":\"4-proven-reasons-to-partner-with-a-start-up\",\"full_slug\":\"resources/4-proven-reasons-to-partner-with-a-start-up\",\"sort_by_date\":null,\"position\":-40,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"2eb7cac5-6b26-4560-88e3-c40dd8d92943\",\"first_published_at\":\"2021-08-09T10:26:59.840Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/4-proven-reasons-to-partner-with-a-start-up\",\"translated_slugs\":[{\"path\":\"resources/4-proven-reasons-to-partner-with-a-start-up\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/4-proven-reasons-to-partner-with-a-start-up\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/4-proven-reasons-to-partner-with-a-start-up\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"The Visual Production Platform: The Tech Behind the Start-up\",\"created_at\":\"2021-06-17T15:29:01.453Z\",\"published_at\":\"2021-06-23T15:30:58.597Z\",\"id\":56532041,\"uuid\":\"852bd7f6-6e9f-4f8e-894b-4b01757e930e\",\"content\":{\"seo\":{\"_uid\":\"f76520ca-8358-46c2-a5af-906538e26e0c\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"ccde43a6-68aa-4e96-8a0a-8e262f5f3834\",\"title\":\"The Visual Production Platform: The Tech Behind the Start-up\",\"topic\":\"043f9415-ea58-486f-80ba-ce09f73c05c7\",\"author\":\"Stefano Iasi\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Simplifying the production and management of visual content for online companies has never been easier than with the efficiency of a reliable \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"tech partner\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". The perks? A \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"streamlined process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" that hides a world of complexity. BOOM offers a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strategic partnership \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"for \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"fast production of visual content at scale\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", through one main technology: The \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Visual Production Platform.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOM transforms the way visual content is produced and managed all over the world, providing a\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" simplified, frictionless experience \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"for users. How is such a goal made possible? \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"At the heart of BOOM stands a technological stack that streamlines the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"generation process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of visual content from \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"booking to delivery\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", supporting \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"interactions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of multiple actors: 1) our \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"customers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" 2) our\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" photographers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" 3) the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"customers of our customers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" (they are typically the recipients of the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"visual content\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\") and 4) the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"BOOM operators\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Their interactions are supported and orchestrated by the BOOM Platform, a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"native cloud application that secures and simplifies the user experience. \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So how exactly does this \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"technology enable us to produce at scale\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"? Here’s how! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content production in one click\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The visual content production journey starts with a customer\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" logging\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" into the platform and creating a new order. Actually, the only thing BOOM customers have to do is provide a geographic location where the photoshoot should take place. From that point on, BOOM’s Operators take care of the photoshoot’s\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" logistics\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", including the setting of a date, with the support of the platform’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automation support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Once the visual content is ready, the client is notified and can \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"access the platform to download the material\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" in just a few seconds.  \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Throughout the entire order lifecycle, the final client (in other words, the business owners whose trade is exposed through visuals) receives regular communication, which is a key factor for a positive customer experience, and can choose to be as active as they like, by accessing their details and following the process in their reserved area. In fact, premium customers can customize their communication flow to fit their brand and style, to offer their affiliated businesses a complete tailored experience.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Behind the scenes\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Sounds pretty simple, doesn’t it? Yet this “straightforward” user experience hides a complex behind-the-scenes flow. When a new order is scheduled, the BOOM Platform \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automatically identifies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"notifies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" the best photographers for the assignment. Following the photoshoot, the photographer can access the platform and upload the content onto the cloud, which is then automatically transferred to a post-production team, and automatically sent back to the platform for a final review by the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"BOOM quality specialists\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". This back-and-forth process with external entities requires a secure \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"API-based integration\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Once the order is completed, the visual content stays on BOOM’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"storage unit\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" forever, and is made accessible to clients long after they first download their order, so they never have to worry about storing or managing their content. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In order for this entire process to run smoothly, the platform must be able to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" BOOM’s operators, in case of glitches, rescheduling or reshoot (if the original quality didn’t match BOOM’s standards). The platform allows a\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" frictionless communication process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" with photographers and business owners, and provides all the information necessary to successfully complete the photoshoot and the final delivery of content. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Built to scale and ever-involving\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The entire system is designed to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"prevent errors\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". For instance, the business owner’s input is \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automatically validated\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" to confirm the geographic location actually exists, photographers cannot upload more photos than requested or cannot upload corrupted or invalid files. In addition, since we believe in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"continuous improvement\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"data-driven business\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", we collect feedback and specific details on what went wrong, which we then review and use to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"refine\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" our process and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"optimize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" our system. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In order to handle clients requesting large quantities of content orders, BOOM’s Platform includes features that enable the simple management of a massive amount of orders. For instance, it is possible to create and monitor orders in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"bulk\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" - order 500 photoshoots by uploading a CSV file through the platform’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"bulk upload feature.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, our customers can integrate their systems with our stack, by means of our \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Open RESTful API\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Through this option, they can book and manage orders from their systems (i.e. their Salesforce) and get notified for each stage of the production lifecycle. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"These flows are used for photo production, but the possibilities of BOOM’s platform are much wider. The entire company is currently focusing on developing it both in terms of new visual content to support but also in terms of \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"new software capabilities\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" that can simplify the life of our users by offering them a delightful user experience. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\"},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Get in touch with us to start a new experience in visual content production and management!\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"7eca641a-0e8e-4271-a8e7-0d2088eaf706\",\"body\":[{\"_uid\":\"i-9d79ac98-106f-4559-b53e-abe9394ad32a\",\"type\":\"\",\"title\":\"Request a 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| Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Take a little knowledge home with you\"},\"slug\":\"articles\",\"full_slug\":\"resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Are you sick of hearing the same old story about the eternal fight between \",\"type\":\"text\"},{\"text\":\"designers and developers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"? So are we! You know that classic scenario...When UX designers ask for a unicorn but developers discourage that request because the deadline is too tight, and finally the team ends up making a donkey with a blue tail and everybody is happy...\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are a few tips to boost collaboration between the two, brought to you by a team of UX/UI designer and Front End developer working together in one of the coolest tech startups in Italy, who learned that combining strengths and skills is the key to creating a meaningful tech product. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But first of all, why is the designer and developer relationship so important? Quite simply, the pair acts as the engine in charge of product development and evolution, especially in fast-growing tech start-ups. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Every day, the team needs to forecast problems that may arise along the path, strive to find the right compromise between value for the customer, speed, and quality. Simultaneously, we have to understand each other even though we sometimes speak different languages. We must exchange knowledge to better cope with problems and find effective solutions. Not easy, right?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Waste and reworks are our enemies and we must try to avoid them as much as possible, including unwanted functionality, interface visual inconsistency, poor user experience, broken flows, loading problems, service malfunctioning, bugs, etc.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Reworks cause inaccuracies and slow down the workflows because we have to focus on fixing errors that could have been avoided by forecasting the problems. What causes these reworks? Well, oftentimes, they are\",\"type\":\"text\"},{\"text\":\" linked to a lack of internal communication and often poor collaboration efficiency among team members.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Sometimes it can be difficult to create a relationship of mutual trust, especially in working environments that encourage competition rather than collaboration (fortunately, this is not our case!). A good working environment is a ground on which efficient collaboration can take place and grow healthily.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To improve communication and make the dev/designer’s collaboration and life as easy as possible, here are 3 activities we carry out on a regular basis: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1. Conduct Product Discovery Meetings\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"On a weekly basis, we participate in meetings known as  \\\"product discovery\\\". Those meetings are fundamental to ensure the successful development and implementation of our product. Within the product discovery meeting, we exchange knowledge about particular functionalities that have been prototyped by the product team. It is our moment to share all types of feedback in a \",\"type\":\"text\"},{\"text\":\"totally transparent and fearless way\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\": doubts, implementation difficulties, worries about how a feature will evolve... Most of the time we need to deepen the research and come back with a new proposal to share with the rest of the team. Those meetings are a safe, non-judgmental place where enthusiasm prevails, as well as a positive energy  that enhances the bond between the developer and designer teams.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"2. Find a compromise\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"For all you perfectionists out there - do not be afraid of the word \\\"compromise\\\"! We are not talking about sacrificing the quality of our work but meeting each other halfway by finding the right balance to release a minimum set of \",\"type\":\"text\"},{\"text\":\"measurable, valuable\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" features in a short time, for the good of the final result.  After all, would you build a very complicated scientific instrument at a very high cost without making sure it could really serve the users? We wouldn’t!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This is what we mean by  \\\"compromise\\\" - we build products for our users, and sprint after sprint, we refine and improve them, taking user behaviors into consideration with every step. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When we talk about “measuring”, we mean listening to the final user. This iterative and \\\"step by step\\\" approach brings advantages both in terms of design and development. For example, we get to know the products we are building inside and out, and we can therefore manage our code better if we need to. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"3. Experiment daily\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We don’t just communicate in our weekly scheduled meetings but on a daily basis. Developers and designers, as well as the whole engineering team and the product team, should always be aligned on ongoing developments. The daily stand-ups help us keep track of the daily workflow, but we always find extra time to keep in touch and exchange ideas - which are always welcome! - and go over smaller details and how we can do better. We share a\",\"type\":\"text\"},{\"text\":\" storybook\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://storybook.js.org/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", a tool that allows us to build UI components in a totally isolated environment, write documentation and test them interactively, which is used by the designer to test components and give continuous feedback to frontend developers.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So to cut a long story short, efficient collaboration is fundamental to ensure a smooth workflow and the best results possible. Collaboration is essential, and it’s never too late to start working on it! Creating an environment built on mutual trust and communication will not only benefit the company but will help you work better and smarter!\",\"type\":\"text\"},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Interested in finding out more about our department?\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"c78fadb3-42ad-40f1-a388-a2d31f78faa0\",\"body\":[{\"_uid\":\"i-99279f4b-5dde-4914-8165-b0f447bf6e47\",\"type\":\"default\",\"title\":\"Visit our Tech Pages\",\"button\":{\"id\":\"cc2b8e9f-f6b2-496b-bf28-89a06de4d188\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"enterprise\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2873794,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/1b61736fd5/designer-_-developer.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":[{\"name\":\"Luis Gibertoni & Stefano Armenes\",\"created_at\":\"2021-09-29T13:49:02.538Z\",\"published_at\":\"2021-09-29T13:49:13.994Z\",\"id\":74391926,\"uuid\":\"e9e240e8-48f9-4d3e-bfec-9cb0759cb085\",\"content\":{\"_uid\":\"c37e9dcf-51ac-4df6-b5e4-f78f6cba38b5\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Luisa Gibertoni & Stefano Armenes\",\"component\":\"author\"},\"slug\":\"luis-gibertoni-stefano-armenes\",\"full_slug\":\"authors/luis-gibertoni-stefano-armenes\",\"sort_by_date\":null,\"position\":-200,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":56798012,\"meta_data\":null,\"group_id\":\"c89a93c0-4de3-4925-9527-4a53c30c5b2b\",\"first_published_at\":\"2021-09-29T13:49:13.994Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"authors/luis-gibertoni-stefano-armenes\",\"translated_slugs\":[{\"path\":\"authors/luis-gibertoni-stefano-armenes\",\"name\":null,\"lang\":\"it\"},{\"path\":\"authors/luis-gibertoni-stefano-armenes\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"authors/luis-gibertoni-stefano-armenes\",\"name\":null,\"lang\":\"es\"}]}],\"previewImage\":{\"id\":2873792,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/0e5cf1985d/designer-_-developer.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"How content can support a tech product launch\",\"created_at\":\"2021-08-27T09:56:32.491Z\",\"published_at\":\"2021-09-03T14:01:32.187Z\",\"id\":68484423,\"uuid\":\"6bd33d6e-b1d5-4dd0-ba59-00b8daee7702\",\"content\":{\"seo\":{\"_uid\":\"37d81ec9-25e8-4716-8766-c506f9d9e145\",\"title\":\"How content can support a tech product launch\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"1ad8f7f4-e545-4b49-8d92-79981b9a8575\",\"title\":\"How content can support a tech product launch\",\"topic\":\"043f9415-ea58-486f-80ba-ce09f73c05c7\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Tech product launches are not easy. No matter how much a team plans upfront, launches will always involve changes in directions and new areas of opportunity to explore.\",\"type\":\"text\"},{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A strong product launch strategy has to be built on \",\"type\":\"text\"},{\"text\":\"education\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In addition to placing a new offering on the market, the brand needs to act as a guide.\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Audiences might feel lost or unsure of how to get started with your new product.\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"text\":\"That’s where \",\"type\":\"text\"},{\"text\":\"content\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" comes into play. Through newsletters, blog articles, customer stories, infographics, guides, demos, and other assets, content can help position a company and help foster a better, more thorough \",\"type\":\"text\"},{\"text\":\"customer conversation\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Here are a few \",\"type\":\"text\"},{\"text\":\"steps \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"with\",\"type\":\"text\"},{\"text\":\" initiatives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that can support a product marketing strategy and help make a product launch successful:\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Step 1: Customer development\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"A strong product launch cannot be built without full customer knowledge. The more you know them, the easier it is to build a product that addresses their pain points. \",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"text\":\"To get that knowledge, it isn’t necessary to interview hundreds of people to conduct market research. Reaching out to 15-20 customers could give you the information you need to build a product marketing plan for the \",\"type\":\"text\"},{\"text\":\"launch of a new product\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Step 2: Identify Points of Friction\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"When customers drop from your conversion funnel (mostly after the launching of a new Product), it usually means that there are different problems in understanding the flows and processes. For example, the product messaging \",\"type\":\"text\"},{\"text\":\"lacks clarity\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or the process is \",\"type\":\"text\"},{\"text\":\"confusing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". But \",\"type\":\"text\"},{\"text\":\"content\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" can help overcome those challenges.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When product communication is misleading or not clear enough, review your messaging. If processes are confusing, create content such as guides, demos, or even better, an onboarding process.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"},{\"text\":\"By understanding the points of friction in your sales process, you can create and develop the right \",\"type\":\"text\"},{\"text\":\"collateral\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". If audiences are skeptical about the ROI of your product, sharing customer stories will enlighten them. \",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"text\":\"In other words, creating content will put you in control.\",\"type\":\"text\"},{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Step 3: Identify the Growth Levers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Go to your sales team and find out how potential customers are \",\"type\":\"text\"},{\"text\":\"learning\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" about your company. Then talk to the support team to learn how customers are \",\"type\":\"text\"},{\"text\":\"engaging\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" with product information.\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Thanks to content, you can \",\"type\":\"text\"},{\"text\":\"significantly improve\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" these relationships and communication points. These communication touchpoints can add value to your product by creating the right informative content customized for every stage of the funnel.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Step 4: Learn and adapt\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Once you cover Steps 1 & 2 you’ll be able to reassess your content marketing assumptions, uncover new areas of focus, and identify areas where messaging could be a lot stronger.\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Almost every company experiences a \",\"type\":\"text\"},{\"text\":\"learning curve\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" when \",\"type\":\"text\"},{\"text\":\"launching a new\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"product\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", which is immensely helpful. Learning is the best way to feel challenged to create the best product, messaging, positioning, and content assets possible.\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Start by examining the areas of strength, before addressing the rest. As you continue to \",\"type\":\"text\"},{\"text\":\"develop\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" your strategy and \",\"type\":\"text\"},{\"text\":\"learn\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", you will also spot new areas of opportunity for your content and messaging.\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"text\":\"Start small, learn as much as you can, and grow.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Content to support your product communication\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Content puts you in control and is crucial communication support. The top three content types to support your \",\"type\":\"text\"},{\"text\":\"product communication tactics\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" include:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1. Customer success stories\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Customers are now research-driven and keen to find solutions that perfectly fit their needs. \",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"text\":\"That’s where customer success stories come into play. They’re educational assets that show how similar customers have gained \",\"type\":\"text\"},{\"text\":\"value\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"from your\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"product\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", and how your solution helped them achieve their goals.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Strong stories should have the following qualities:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"They are narrative-driven and do not have a sales pitch frame.\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"They are customer-centric and focus on your customers’ pain points rather than your product.\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"They incorporate customers’ ROI and key performance metrics.\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Customer stories’ assets can be used for a variety of channels, from website resources and marketing campaigns to direct customer communications.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"2. Internal Newsletters\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Internal newsletters can share the learnings of the marketing, sales, and customer-facing teams and \",\"type\":\"text\"},{\"text\":\"communicate information\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" about new initiatives, releases and launches.\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Building customer conversation is key, but internal cross-team communication is important as well. Your teams need to push in the \",\"type\":\"text\"},{\"text\":\"same direction\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and be excited about initiatives, such as new product launches. \",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Product launches should be clearly communicated to every company department, including product development and positioning. Moreover, internal communication is important to manage expectations and update the teams with the latest knowledge.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"3. Onboarding Materials\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Communicating a new product can be tricky, especially if it includes a new complex process or flow. It is therefore important to help customers\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"text\":\"learn and understand\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" your product and keep them engaged. \",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Provide guidance, and make the \",\"type\":\"text\"},{\"text\":\"onboarding process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" easy, with the support of \",\"type\":\"text\"},{\"text\":\"assets\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" specifically designed for the sales team, account management and customer support teams.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A well-managed product communication strategy is essential to help customers learn about your product, \",\"type\":\"text\"},{\"text\":\"understand its value and engage with it\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]}]},\"hero_image\":{\"id\":2806974,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/d24825f442/how-content-can-help.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"45bb221c-9dad-4171-aa98-3477e58540fd\",\"previewImage\":{\"id\":2806973,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/613fe9e554/how-content-can-help.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"56722479-d1e6-4013-bae2-a5ea14d60645\",\"d86e4ccf-75b6-4f90-b811-2dd8112c5678\",\"852bd7f6-6e9f-4f8e-894b-4b01757e930e\"]},\"slug\":\"how-content-can-support-a-tech-product-launch\",\"full_slug\":\"resources/how-content-can-support-a-tech-product-launch\",\"sort_by_date\":null,\"position\":-70,\"tag_list\":[\"Tech Product\",\"Tech\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"dcfc81ce-7d26-489c-b3c7-2f727ad93ce6\",\"first_published_at\":\"2021-08-27T09:58:50.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/how-content-can-support-a-tech-product-launch\",\"translated_slugs\":[{\"path\":\"resources/how-content-can-support-a-tech-product-launch\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/how-content-can-support-a-tech-product-launch\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/how-content-can-support-a-tech-product-launch\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"5 Keys to Create a Data-Driven, Customer-Centric Mindset \",\"created_at\":\"2021-07-22T13:19:51.076Z\",\"published_at\":\"2021-09-14T15:40:36.810Z\",\"id\":62053626,\"uuid\":\"d86e4ccf-75b6-4f90-b811-2dd8112c5678\",\"content\":{\"seo\":{\"_uid\":\"a407e7b4-3d8b-4262-878b-b0007267de9b\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"95f7836a-4e38-4d6a-936a-7ab08c6a6d62\",\"title\":\"5 Keys to Create a Data-Driven, Customer-Centric Mindset \",\"topic\":\"043f9415-ea58-486f-80ba-ce09f73c05c7\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Creating products that have value for the user is what matters the most for a \",\"type\":\"text\"},{\"text\":\"Product Manager (PM). \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Understanding why users \",\"type\":\"text\"},{\"text\":\"interact\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" with the designed product, what problems they encounter most frequently, what their \",\"type\":\"text\"},{\"text\":\"needs\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" are, is part of every PM's daily routine.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This is why at BOOM we have built a \",\"type\":\"text\"},{\"text\":\"customer-centric culture\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Here are \",\"type\":\"text\"},{\"text\":\"four main points\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" to take into consideration for a successful product team mindset: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Vanity 1, Usefulness 0.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Very often, the activities prioritized within the backlog are determined by internal mediation between the product team and business stakeholders, with confusing outcomes as the value for the user becomes mixed up with the value suggested by other departments. As a result, you will find yourself administering a list of features rather than a list of needs. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So the question is, what strategies create useful products that satisfy users’ needs?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The answer lies in focusing on data more than opinion, being willing to learn everything you can about your product as fast as possible, and above all, experiment as much as you can!  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data Beats Emotions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"At BOOM we have a motto: \\\"If you can’t measure it, it doesn’t exist at all\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Having opinions is legitimate and they are often useful for analysis. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But with \",\"type\":\"text\"},{\"text\":\"data to back them up\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", opinions become \",\"type\":\"text\"},{\"text\":\"facts\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", which are rarely questioned. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Therefore, we believe that the \",\"type\":\"text\"},{\"text\":\"only element\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" capable of guiding our choices is the \",\"type\":\"text\"},{\"text\":\"data\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that comes from appropriately structured \",\"type\":\"text\"},{\"text\":\"analysis about user needs\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", \",\"type\":\"text\"},{\"text\":\"user behaviors,\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and the analysis of other data that will tell us something worth investigating. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So how can we understand what is really important for the end-user?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"And above all, how can we release value in the shortest time possible?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To this end, \",\"type\":\"text\"},{\"text\":\"product discovery\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" is what supports us.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Learn Fast.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Once a problem is observed or a need is perceived, there is a hasty tendency to ground a functionality. It doesn't matter if the information is partial or if the problem comes from a single source - what matters is having the backlog full of activities and having the tech team committed to developing them. Do you know what happens to those cases?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The tech team will have worked on features without a concrete goal, but more importantly, the users’ problems won’t be solved, leading them to abandon the product because the outputs would have been favored over outcomes. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The alternative? Once you identify the problem at hand, ask yourself the following two questions: 1) What do we know about this problem 2) what do we not know about it? \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"If the elements we don't know are \",\"type\":\"text\"},{\"text\":\"far superior \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"to the ones we \",\"type\":\"text\"},{\"text\":\"do\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" know, then a \",\"type\":\"text\"},{\"text\":\"discovery phase \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"is in order. In that case, we must keep an \",\"type\":\"text\"},{\"text\":\"experimental mindset\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and ask ourselves: \",\"type\":\"text\"},{\"text\":\"how can I validate the information I already have?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data Insights and Data Collection\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"At BOOM’s product department, we have structured a continuous discovery process inspired by the ones experienced PMs like Melissa Perri and Teresa Torres developed.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"First:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Let's understand what we know today.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Second: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"What do we want to know tomorrow?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The answer lies in establishing a \",\"type\":\"text\"},{\"text\":\"clear, shared and above all measurable goal\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Keep in mind that while an individual user's need is not significant in itself, it becomes noteworthy if other users express the same type of need. A problem cannot be analyzed from a single perspective as it can be the result of a series of interviews, and it is often necessary to \",\"type\":\"text\"},{\"text\":\"diversify the sources\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" in order to \",\"type\":\"text\"},{\"text\":\"collect and organize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" as much information as possible.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When analyzing user behaviors, we look for information on how they \",\"type\":\"text\"},{\"text\":\"use\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and\",\"type\":\"text\"},{\"text\":\" interact\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" with the product. We try to understand what users really need by \",\"type\":\"text\"},{\"text\":\"collecting data\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and discussing it with the DWH team, who simultaneously conducts other data analyzes, combined with those collected by the Consumer Insight team.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Experiments\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"After combining the various \",\"type\":\"text\"},{\"text\":\"quantitative and qualitative analyses\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of every single problem and mapping as clearly as possible, we must \",\"type\":\"text\"},{\"text\":\"define\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"the\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"outcomes we aim to accomplish\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like eagles’ behavior pattern, the best way to go about it is to fly to the peaks of the mountains to find out what’s going on, then descend into the valley to focus better, and only then dive down to the bottom of the valley.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In other words, the goal of these analyzes is not to plan functionalities (outputs) but to \",\"type\":\"text\"},{\"text\":\"plan tactics to quickly learn\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" as much as possible about our users. To this end, we set up a \",\"type\":\"text\"},{\"text\":\"series of small experiments\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that can \",\"type\":\"text\"},{\"text\":\"support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" us in our subsequent evaluations - which will make it possible to \",\"type\":\"text\"},{\"text\":\"release many small MVPs\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" by validating initial assumptions, collecting other data and improving what has already been created. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Continuous discovery is a daily process that is paired with continuous delivery.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The \",\"type\":\"text\"},{\"text\":\"harmony \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"within a team of engineers is essential to create successful products, which is why our discovery activities are never limited to the product department. Instead, we believe in \",\"type\":\"text\"},{\"text\":\"transparency\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and in the fact that there is not a single person appointed to generate new ideas. Smart people make it \",\"type\":\"text\"},{\"text\":\"easier and more exciting\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" to work on new products.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Interested in finding out more? Visit our \",\"type\":\"text\"},{\"text\":\"tech pages!\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/enterprise\",\"uuid\":\"cc2b8e9f-f6b2-496b-bf28-89a06de4d188\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]}]}]},\"hero_image\":{\"id\":2612372,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/359099ca60/5-key-tips.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":[\"1de04bd9-fdf9-4e12-af19-9638068ce206\"],\"previewImage\":{\"id\":2612371,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/02c34e4c30/5-key-tips.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"852bd7f6-6e9f-4f8e-894b-4b01757e930e\",\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\"]},\"slug\":\"5-keys-to-create-a-data-driven-customer-centric-mindset\",\"full_slug\":\"resources/5-keys-to-create-a-data-driven-customer-centric-mindset\",\"sort_by_date\":null,\"position\":-20,\"tag_list\":[\"Product Management\",\"Tech Product\",\"Tech\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"f35ca60e-7dd2-4aad-a10b-12bf7fe4766f\",\"first_published_at\":\"2021-07-23T14:10:03.789Z\",\"release_id\":null,\"lang\":\"default\",\"path\":\"\",\"alternates\":[],\"default_full_slug\":\"resources/5-keys-to-create-a-data-driven-customer-centric-mindset\",\"translated_slugs\":[{\"path\":\"resources/5-keys-to-create-a-data-driven-customer-centric-mindset\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/5-keys-to-create-a-data-driven-customer-centric-mindset\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/5-keys-to-create-a-data-driven-customer-centric-mindset\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"The Visual Production Platform: The Tech Behind the Start-up\",\"created_at\":\"2021-06-17T15:29:01.453Z\",\"published_at\":\"2021-06-23T15:30:58.597Z\",\"id\":56532041,\"uuid\":\"852bd7f6-6e9f-4f8e-894b-4b01757e930e\",\"content\":{\"seo\":{\"_uid\":\"f76520ca-8358-46c2-a5af-906538e26e0c\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"ccde43a6-68aa-4e96-8a0a-8e262f5f3834\",\"title\":\"The Visual Production Platform: The Tech Behind the Start-up\",\"topic\":\"043f9415-ea58-486f-80ba-ce09f73c05c7\",\"author\":\"Stefano Iasi\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Simplifying the production and management of visual content for online companies has never been easier than with the efficiency of a reliable \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"tech partner\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". The perks? A \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"streamlined process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" that hides a world of complexity. BOOM offers a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strategic partnership \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"for \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"fast production of visual content at scale\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", through one main technology: The \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Visual Production Platform.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOM transforms the way visual content is produced and managed all over the world, providing a\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" simplified, frictionless experience \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"for users. How is such a goal made possible? \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"At the heart of BOOM stands a technological stack that streamlines the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"generation process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of visual content from \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"booking to delivery\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", supporting \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"interactions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of multiple actors: 1) our \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"customers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" 2) our\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" photographers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" 3) the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"customers of our customers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" (they are typically the recipients of the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"visual content\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\") and 4) the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"BOOM operators\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Their interactions are supported and orchestrated by the BOOM Platform, a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"native cloud application that secures and simplifies the user experience. \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So how exactly does this \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"technology enable us to produce at scale\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"? Here’s how! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content production in one click\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The visual content production journey starts with a customer\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" logging\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" into the platform and creating a new order. Actually, the only thing BOOM customers have to do is provide a geographic location where the photoshoot should take place. From that point on, BOOM’s Operators take care of the photoshoot’s\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" logistics\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", including the setting of a date, with the support of the platform’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automation support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Once the visual content is ready, the client is notified and can \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"access the platform to download the material\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" in just a few seconds.  \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Throughout the entire order lifecycle, the final client (in other words, the business owners whose trade is exposed through visuals) receives regular communication, which is a key factor for a positive customer experience, and can choose to be as active as they like, by accessing their details and following the process in their reserved area. In fact, premium customers can customize their communication flow to fit their brand and style, to offer their affiliated businesses a complete tailored experience.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Behind the scenes\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Sounds pretty simple, doesn’t it? Yet this “straightforward” user experience hides a complex behind-the-scenes flow. When a new order is scheduled, the BOOM Platform \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automatically identifies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"notifies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" the best photographers for the assignment. 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Once the order is completed, the visual content stays on BOOM’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"storage unit\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" forever, and is made accessible to clients long after they first download their order, so they never have to worry about storing or managing their content. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In order for this entire process to run smoothly, the platform must be able to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" BOOM’s operators, in case of glitches, rescheduling or reshoot (if the original quality didn’t match BOOM’s standards). 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For instance, it is possible to create and monitor orders in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"bulk\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" - order 500 photoshoots by uploading a CSV file through the platform’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"bulk upload feature.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, our customers can integrate their systems with our stack, by means of our \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Open RESTful API\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Through this option, they can book and manage orders from their systems (i.e. their Salesforce) and get notified for each stage of the production lifecycle. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"These flows are used for photo production, but the possibilities of BOOM’s platform are much wider. 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\",\"created_at\":\"2021-07-22T13:19:51.076Z\",\"published_at\":\"2021-09-14T15:40:36.810Z\",\"id\":62053626,\"uuid\":\"d86e4ccf-75b6-4f90-b811-2dd8112c5678\",\"content\":{\"seo\":{\"_uid\":\"a407e7b4-3d8b-4262-878b-b0007267de9b\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"95f7836a-4e38-4d6a-936a-7ab08c6a6d62\",\"title\":\"5 Keys to Create a Data-Driven, Customer-Centric Mindset \",\"topic\":{\"name\":\"Tech Talks\",\"created_at\":\"2021-06-14T12:51:00.144Z\",\"published_at\":\"2021-06-14T13:11:02.322Z\",\"id\":55678622,\"uuid\":\"043f9415-ea58-486f-80ba-ce09f73c05c7\",\"content\":{\"seo\":{\"_uid\":\"ca44d121-d7f9-412f-af60-1f34934d5a46\",\"title\":\"Tech Talks | 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most for a \",\"type\":\"text\"},{\"text\":\"Product Manager (PM). \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Understanding why users \",\"type\":\"text\"},{\"text\":\"interact\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" with the designed product, what problems they encounter most frequently, what their \",\"type\":\"text\"},{\"text\":\"needs\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" are, is part of every PM's daily routine.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This is why at BOOM we have built a \",\"type\":\"text\"},{\"text\":\"customer-centric culture\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Here are \",\"type\":\"text\"},{\"text\":\"four main points\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" to take into consideration for a successful product team mindset: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Vanity 1, Usefulness 0.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Very often, the activities prioritized within the backlog are determined by internal mediation between the product team and business stakeholders, with confusing outcomes as the value for the user becomes mixed up with the value suggested by other departments. As a result, you will find yourself administering a list of features rather than a list of needs. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So the question is, what strategies create useful products that satisfy users’ needs?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The answer lies in focusing on data more than opinion, being willing to learn everything you can about your product as fast as possible, and above all, experiment as much as you can!  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data Beats Emotions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"At BOOM we have a motto: \\\"If you can’t measure it, it doesn’t exist at all\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Having opinions is legitimate and they are often useful for analysis. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But with \",\"type\":\"text\"},{\"text\":\"data to back them up\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", opinions become \",\"type\":\"text\"},{\"text\":\"facts\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", which are rarely questioned. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Therefore, we believe that the \",\"type\":\"text\"},{\"text\":\"only element\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" capable of guiding our choices is the \",\"type\":\"text\"},{\"text\":\"data\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that comes from appropriately structured \",\"type\":\"text\"},{\"text\":\"analysis about user needs\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", \",\"type\":\"text\"},{\"text\":\"user behaviors,\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and the analysis of other data that will tell us something worth investigating. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So how can we understand what is really important for the end-user?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"And above all, how can we release value in the shortest time possible?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To this end, \",\"type\":\"text\"},{\"text\":\"product discovery\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" is what supports us.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Learn Fast.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Once a problem is observed or a need is perceived, there is a hasty tendency to ground a functionality. It doesn't matter if the information is partial or if the problem comes from a single source - what matters is having the backlog full of activities and having the tech team committed to developing them. Do you know what happens to those cases?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The tech team will have worked on features without a concrete goal, but more importantly, the users’ problems won’t be solved, leading them to abandon the product because the outputs would have been favored over outcomes. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The alternative? Once you identify the problem at hand, ask yourself the following two questions: 1) What do we know about this problem 2) what do we not know about it? \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"If the elements we don't know are \",\"type\":\"text\"},{\"text\":\"far superior \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"to the ones we \",\"type\":\"text\"},{\"text\":\"do\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" know, then a \",\"type\":\"text\"},{\"text\":\"discovery phase \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"is in order. In that case, we must keep an \",\"type\":\"text\"},{\"text\":\"experimental mindset\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and ask ourselves: \",\"type\":\"text\"},{\"text\":\"how can I validate the information I already have?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data Insights and Data Collection\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"At BOOM’s product department, we have structured a continuous discovery process inspired by the ones experienced PMs like Melissa Perri and Teresa Torres developed.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"First:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Let's understand what we know today.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Second: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"What do we want to know tomorrow?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The answer lies in establishing a \",\"type\":\"text\"},{\"text\":\"clear, shared and above all measurable goal\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Keep in mind that while an individual user's need is not significant in itself, it becomes noteworthy if other users express the same type of need. A problem cannot be analyzed from a single perspective as it can be the result of a series of interviews, and it is often necessary to \",\"type\":\"text\"},{\"text\":\"diversify the sources\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" in order to \",\"type\":\"text\"},{\"text\":\"collect and organize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" as much information as possible.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When analyzing user behaviors, we look for information on how they \",\"type\":\"text\"},{\"text\":\"use\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and\",\"type\":\"text\"},{\"text\":\" interact\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" with the product. We try to understand what users really need by \",\"type\":\"text\"},{\"text\":\"collecting data\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and discussing it with the DWH team, who simultaneously conducts other data analyzes, combined with those collected by the Consumer Insight team.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Experiments\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"After combining the various \",\"type\":\"text\"},{\"text\":\"quantitative and qualitative analyses\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of every single problem and mapping as clearly as possible, we must \",\"type\":\"text\"},{\"text\":\"define\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"the\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"outcomes we aim to accomplish\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like eagles’ behavior pattern, the best way to go about it is to fly to the peaks of the mountains to find out what’s going on, then descend into the valley to focus better, and only then dive down to the bottom of the valley.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In other words, the goal of these analyzes is not to plan functionalities (outputs) but to \",\"type\":\"text\"},{\"text\":\"plan tactics to quickly learn\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" as much as possible about our users. To this end, we set up a \",\"type\":\"text\"},{\"text\":\"series of small experiments\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that can \",\"type\":\"text\"},{\"text\":\"support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" us in our subsequent evaluations - which will make it possible to \",\"type\":\"text\"},{\"text\":\"release many small MVPs\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" by validating initial assumptions, collecting other data and improving what has already been created. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Continuous discovery is a daily process that is paired with continuous delivery.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The \",\"type\":\"text\"},{\"text\":\"harmony \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"within a team of engineers is essential to create successful products, which is why our discovery activities are never limited to the product department. Instead, we believe in \",\"type\":\"text\"},{\"text\":\"transparency\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and in the fact that there is not a single person appointed to generate new ideas. Smart people make it \",\"type\":\"text\"},{\"text\":\"easier and more exciting\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" to work on new products.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Interested in finding out more? Visit our \",\"type\":\"text\"},{\"text\":\"tech pages!\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/enterprise\",\"uuid\":\"cc2b8e9f-f6b2-496b-bf28-89a06de4d188\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]}]}]},\"hero_image\":{\"id\":2612372,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/359099ca60/5-key-tips.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":[],\"previewImage\":{\"id\":2612371,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/02c34e4c30/5-key-tips.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"The Visual Production Platform: The Tech Behind the Start-up\",\"created_at\":\"2021-06-17T15:29:01.453Z\",\"published_at\":\"2021-06-23T15:30:58.597Z\",\"id\":56532041,\"uuid\":\"852bd7f6-6e9f-4f8e-894b-4b01757e930e\",\"content\":{\"seo\":{\"_uid\":\"f76520ca-8358-46c2-a5af-906538e26e0c\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"ccde43a6-68aa-4e96-8a0a-8e262f5f3834\",\"title\":\"The Visual Production Platform: The Tech Behind the Start-up\",\"topic\":\"043f9415-ea58-486f-80ba-ce09f73c05c7\",\"author\":\"Stefano Iasi\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Simplifying the production and management of visual content for online companies has never been easier than with the efficiency of a reliable \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"tech partner\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". The perks? A \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"streamlined process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" that hides a world of complexity. BOOM offers a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strategic partnership \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"for \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"fast production of visual content at scale\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", through one main technology: The \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Visual Production Platform.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOM transforms the way visual content is produced and managed all over the world, providing a\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" simplified, frictionless experience \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"for users. How is such a goal made possible? \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"At the heart of BOOM stands a technological stack that streamlines the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"generation process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of visual content from \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"booking to delivery\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", supporting \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"interactions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of multiple actors: 1) our \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"customers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" 2) our\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" photographers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" 3) the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"customers of our customers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" (they are typically the recipients of the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"visual content\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\") and 4) the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"BOOM operators\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Their interactions are supported and orchestrated by the BOOM Platform, a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"native cloud application that secures and simplifies the user experience. \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So how exactly does this \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"technology enable us to produce at scale\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"? Here’s how! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content production in one click\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The visual content production journey starts with a customer\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" logging\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" into the platform and creating a new order. Actually, the only thing BOOM customers have to do is provide a geographic location where the photoshoot should take place. From that point on, BOOM’s Operators take care of the photoshoot’s\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" logistics\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", including the setting of a date, with the support of the platform’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automation support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Once the visual content is ready, the client is notified and can \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"access the platform to download the material\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" in just a few seconds.  \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Throughout the entire order lifecycle, the final client (in other words, the business owners whose trade is exposed through visuals) receives regular communication, which is a key factor for a positive customer experience, and can choose to be as active as they like, by accessing their details and following the process in their reserved area. In fact, premium customers can customize their communication flow to fit their brand and style, to offer their affiliated businesses a complete tailored experience.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Behind the scenes\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Sounds pretty simple, doesn’t it? Yet this “straightforward” user experience hides a complex behind-the-scenes flow. When a new order is scheduled, the BOOM Platform \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automatically identifies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"notifies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" the best photographers for the assignment. Following the photoshoot, the photographer can access the platform and upload the content onto the cloud, which is then automatically transferred to a post-production team, and automatically sent back to the platform for a final review by the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"BOOM quality specialists\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". This back-and-forth process with external entities requires a secure \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"API-based integration\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Once the order is completed, the visual content stays on BOOM’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"storage unit\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" forever, and is made accessible to clients long after they first download their order, so they never have to worry about storing or managing their content. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In order for this entire process to run smoothly, the platform must be able to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" BOOM’s operators, in case of glitches, rescheduling or reshoot (if the original quality didn’t match BOOM’s standards). The platform allows a\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" frictionless communication process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" with photographers and business owners, and provides all the information necessary to successfully complete the photoshoot and the final delivery of content. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Built to scale and ever-involving\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The entire system is designed to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"prevent errors\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". For instance, the business owner’s input is \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automatically validated\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" to confirm the geographic location actually exists, photographers cannot upload more photos than requested or cannot upload corrupted or invalid files. In addition, since we believe in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"continuous improvement\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"data-driven business\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", we collect feedback and specific details on what went wrong, which we then review and use to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"refine\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" our process and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"optimize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" our system. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In order to handle clients requesting large quantities of content orders, BOOM’s Platform includes features that enable the simple management of a massive amount of orders. For instance, it is possible to create and monitor orders in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"bulk\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" - order 500 photoshoots by uploading a CSV file through the platform’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"bulk upload feature.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, our customers can integrate their systems with our stack, by means of our \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Open RESTful API\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Through this option, they can book and manage orders from their systems (i.e. their Salesforce) and get notified for each stage of the production lifecycle. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"These flows are used for photo production, but the possibilities of BOOM’s platform are much wider. 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From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. 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