{"componentChunkName":"component---src-templates-post-template-js","path":"/resources/how-to-create-fashion-visuals-to-target-gen-z/","result":{"data":{"storyblokEntry":{"id":"storyblokentry-70307237-default","name":"Creating Fashion Visuals to Target Gen Z ","content":"{\"seo\":{\"_uid\":\"46c390ba-0cb7-4a24-b2e1-f8061bf518a0\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"7f1dab87-1788-4062-95f0-269f9b098127\",\"title\":\"Creating Fashion Visuals to Target Gen Z\",\"topic\":{\"name\":\"Business Insights\",\"created_at\":\"2021-06-14T12:50:48.174Z\",\"published_at\":\"2021-06-14T13:11:13.300Z\",\"id\":55678621,\"uuid\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"content\":{\"seo\":{\"_uid\":\"afd5ab8a-da9b-4f1c-a124-85a3f8569a3d\",\"title\":\"Business Insights | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"509ff065-ac52-45ba-b3c3-f5b40382be82\",\"component\":\"topic\"},\"slug\":\"business-insights\",\"full_slug\":\"resources/topics/business-insights\",\"sort_by_date\":null,\"position\":0,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"d87db3d0-9fa0-4ef1-8478-7a543d31e99a\",\"first_published_at\":\"2021-06-14T12:50:50.068Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/business-insights\",\"translated_slugs\":[{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"es\"}]},\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Take a little knowledge home with you\"},\"slug\":\"articles\",\"full_slug\":\"resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"In Italy, 85% of people between the ages of 18 and 34 own a smartphone and use it to browse and see online content, and more than \",\"type\":\"text\"},{\"text\":\"50%\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of that population say they usually favor \",\"type\":\"text\"},{\"text\":\"online purchases\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"What was already a growing trend has reached unsurpassed records with the pandemic - the need for brands to capture engaging visual content for a new range of consumers, in search of aesthetic identification: \",\"type\":\"text\"},{\"text\":\"Generation Z\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"If fashion shows are still somewhat bashful about featuring models that \",\"type\":\"text\"},{\"text\":\"defy the traditional codes of beauty canons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" (curvier body shapes, androgynous appearances), e-commerce has long adopted standards that speak to this age bracket. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Fast fashion brands - such as Zara, H&M, or Asos - have set the trend for a more \",\"type\":\"text\"},{\"text\":\"inclusive representation\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Models more infrequently fit a Size 0, overriding the standards of the early 2000s, which have been criticized for encouraging unhealthy eating habits with teens. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Casting calls target physical appearances that can adequately represent a \",\"type\":\"text\"},{\"text\":\"larger range of people\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", including \",\"type\":\"text\"},{\"text\":\"gender neutral\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" propositions in the fashion sector, with brands offering \",\"type\":\"text\"},{\"text\":\"unisex\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" garments to mix and match with freedom and creativity. Breaking free from traditional beauty standards is, therefore, a strong starting point to attract younger generations. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, the demand for \",\"type\":\"text\"},{\"text\":\"active and engaging photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" is ever-growing for e-commerce platforms. Say goodbye to motionless models that wear garments without any context, the need for an interpretation, and transmission of the brand identity through the product offer, the styling, and a distinctive attitude. This partly explains the phenomenon of \",\"type\":\"text\"},{\"text\":\"influencers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", whose involvement adds a whole new dimension to the products they advertise. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The technical depiction of products requires the highest quality of detail for still life shots, while pictures with models no longer focus exclusively on the product itself (there are even cases where the product is hardly noticeable!) because their purpose is to interpret the sensation of the fabrics and materials in question or to convey the freedom of movement ensured.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To sum up, breaking free from preconceived aesthetic standards is crucial, even though they first appeared to be the right approach to depict online fashion when e-commerce first came to be. This path is now often left behind in favor of a more contextualized aesthetic, no longer limited to editorial coverage only.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Interested in finding out what BOOM can do for your fashion brand? \",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"d6ee71b1-33e0-4a07-b201-cad38c475eb7\",\"body\":[{\"_uid\":\"i-fc2852d0-3ada-4724-88fa-4621449b89c6\",\"type\":\"default\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"f8bd4b8b-af10-4fb9-841f-fd30bd2b5aee\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"contact\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2840117,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/73dbc1b851/gen-z.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Sofia 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| Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Take a little knowledge home with you\"},\"slug\":\"articles\",\"full_slug\":\"resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Every day around the world, technology vendors send thousands of commercial proposals to be evaluated and considered. \",\"type\":\"text\"},{\"text\":\"Partnering and purchasing solutions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" from other companies is a \",\"type\":\"text\"},{\"text\":\"vital part\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of how our economy operates on a daily basis. As this is something so familiar to many of us, I often get the question: \",\"type\":\"text\"},{\"text\":\"why should we partner with a start-up?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" With the growth of larger technology companies over the past couple of years, isn’t it safer to choose to work with a larger, bigger and more established company?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In many cases, the answer to this question is no. Depending on your company’s specific needs, start-ups can provide a series of benefits and advantages that larger organizations cannot. Here are four important reasons why partnering with a start-up can work to a company’s advantage: \",\"type\":\"text\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":1},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Agility and speed: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Smaller start-up companies are by definition...small. Having less resources and headcount might sometimes be seen as a disadvantage, but in many cases it is a \",\"type\":\"text\"},{\"text\":\"blessing in disguise\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Looking for a quote from the sales team? Having trouble and needing to contact customer support? Wondering what the product roadmap is? These are all important questions that customers have. At larger technology companies, answering a ticket can take multiple days, let alone actioning feedback regarding the product roadmap or providing visibility on pricing. \",\"type\":\"text\"},{\"text\":\"Start-ups can tackle all of these issues faster\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", as they have a \",\"type\":\"text\"},{\"text\":\"smaller organizational footprint\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and require the alignment of \",\"type\":\"text\"},{\"text\":\"less people\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" for every decision. For final customers, this means \",\"type\":\"text\"},{\"text\":\"less time spent on administrative burdens\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", which in turn can be used to \",\"type\":\"text\"},{\"text\":\"unlock all the benefits their product can offer them.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Innovation:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Many young tech companies are \",\"type\":\"text\"},{\"text\":\"disrupting a market category\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or in some cases, even creating a new one. Start-ups are not anchored down by how things currently are, and they focus on how things \",\"type\":\"text\"},{\"text\":\"should be\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\". By partnering with them, companies can \",\"type\":\"text\"},{\"text\":\"access a completely new set of technologies, features and enhancements\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that can give them a competitive advantage over their competitors. Partnering with a start-up can help you \",\"type\":\"text\"},{\"text\":\"break free from the weights\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that are currently holding you down, spurring \",\"type\":\"text\"},{\"text\":\"innovation and growth\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" within your organization. \",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Commitment:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" For a start-up, every customer counts. First, the number of clients in their portfolios is smaller with respect to larger players. Most importantly, start-up employees are wildly \",\"type\":\"text\"},{\"text\":\"committed\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" — they are eager to make their company’s mission and vision a reality. They will go to great lengths to provide every single customer with the \",\"type\":\"text\"},{\"text\":\"highest level of service\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" for \",\"type\":\"text\"},{\"text\":\"each part of the buying journey\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". This type of attention is much harder to get from larger vendors or players that have thousands - even millions - of different customers, and prioritize their efforts and resources on the customers with the biggest budgets. \",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Flexibility:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Choosing a start-up as a vendor can also give companies the \",\"type\":\"text\"},{\"text\":\"margin of flexibility\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that long-established entities so often lack. This can come across in many different ways. For example, a smaller vendor is more likely to provide \",\"type\":\"text\"},{\"text\":\"advantageous commercial conditions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" (discounts, payment terms, etc.) than a larger player. Start-ups are also more likely to \",\"type\":\"text\"},{\"text\":\"welcome input from customers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" who wish to have their say in a \",\"type\":\"text\"},{\"text\":\"product roadmap\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and look for \",\"type\":\"text\"},{\"text\":\"tailor-made product feature developments\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" able to meet their very own specific needs and problems. Working with a partner \",\"type\":\"text\"},{\"text\":\"willing to adapt and keep an open mind\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" often proves to be a total \",\"type\":\"text\"},{\"text\":\"game-changer\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", and you and your team will \",\"type\":\"text\"},{\"text\":\"reap its benefits\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" for years to come. \",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Find out how our \",\"type\":\"text\"},{\"text\":\"start-up for visual content production\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" could be the partner you’ve always looked for. Request a demo now!\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"35d7bc55-7cfd-4842-a7e0-3fb3dea0db6f\",\"body\":[{\"_uid\":\"i-8c52fe7f-aa4e-4348-a8df-fdf919945297\",\"type\":\"default\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2703341,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/e177b65380/4-reasons-to-partner-start-up.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Ludovico Mastrocinque García\",\"created_at\":\"2021-08-09T10:24:05.866Z\",\"published_at\":\"2021-08-09T10:24:17.538Z\",\"id\":65221760,\"uuid\":\"946beb58-f51f-4c1c-b6cb-3b4cbbd96896\",\"content\":{\"_uid\":\"3262d84e-f1ff-439b-be50-a687f476ba25\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Ludovico Mastrocinque García\",\"component\":\"author\"},\"slug\":\"ludovico-mastrocinque-garcia\",\"full_slug\":\"authors/ludovico-mastrocinque-garcia\",\"sort_by_date\":null,\"position\":-130,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":56798012,\"meta_data\":null,\"group_id\":\"9d354070-7319-47d3-b4ef-ec87fda830d1\",\"first_published_at\":\"2021-08-09T10:24:17.538Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"authors/ludovico-mastrocinque-garcia\",\"translated_slugs\":[{\"path\":\"authors/ludovico-mastrocinque-garcia\",\"name\":null,\"lang\":\"it\"},{\"path\":\"authors/ludovico-mastrocinque-garcia\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"authors/ludovico-mastrocinque-garcia\",\"name\":null,\"lang\":\"es\"}]},\"previewImage\":{\"id\":2703339,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/94dbfd79c4/4-reasons-to-partner-start-up.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"Why Visuals Are So Powerful\",\"created_at\":\"2021-06-17T15:12:24.026Z\",\"published_at\":\"2021-06-23T09:57:16.576Z\",\"id\":56524988,\"uuid\":\"4df199be-a482-4b28-ad90-c1f317c28b0c\",\"content\":{\"seo\":{\"_uid\":\"d2800041-44fb-4290-8eda-4f8ae2721590\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"5bd68976-97de-42ac-8dbf-1e951544b506\",\"title\":\"Why Visuals Are So Powerful\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Jacopo Benedetti\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Photos are the undeniable “must” of our 21st century lives. Ten years ago, Instagram launched as a photo-based social media, yet most people didn’t know what it was and no one could have predicted its unbelievable popularity. Ten years ago,\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" online commerce worldwide\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" accounted for 572B$, but in  2020 that number surged to 4,2 trillion, and is expected  to reach 6,5 trillion by 2023. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In today’s economy, \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"e-commerce\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" has taken a place of choice in the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"global retail panorama\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", which experienced a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"substantial transformation\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" with the rise of the Internet in the late 90s. As digital touchpoints grow increasingly central to modern life, online transactions have become increasingly vital for people all over the world, turning into the bread-and-butter of many retails companies. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In this growing online ecosystem, visual content plays a central role. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Images and content drive and enable online transactions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Just stop for a second and think of what you bought last week on Amazon, Deliveroo, Airbnb, or any other e-commerce. Did you purchase a product, a meal, or an apartment? No, what you bought were images, online representations of those purchases. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Great quality pictures\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" push consumers to complete online transactions. But what makes a picture “good” enough to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"drive sales\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"? Behind what we consider a good picture, there's science. How's that? Yes! - According to Charles Darwin’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"On the Origins of Species\",\"type\":\"text\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", the first pluricellular organisms on Earth started seeing the World before understanding what the world was. Eyes and vision were born deep in the oceans, in pluricellular organisms called trilobites, which used light as energy. That’s how vision was created 541 million years ago. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"That same organ (the eyes) went through several levels of improvement (thanks Charles for modelling it!) until around 85 million years ago, when the first primates further developed their brain functions and made a giant leap for humankind. They started making paintings in caves. The human first alphabet was created. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But what does any of this have to do with the worth of \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"professional photos\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"? That value is intrinsic to how our brain has developed over the past several hundred million years. From Darwin’s findings, it is safe to conclude that \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"vision\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and its connected brain functions, are 450 million years older than brain functions responsible for reading and writing. Neurophysiology explains that the centers for image processing in our brains lie very close to our amygdala and hypothalamus, two fascinating subcortical areas of our brains that are  responsible for our emotions, mood, and autonoetic conscience. In other words, our brains are much more skilled at \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"extracting information and making decisions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" by  \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"looking at images\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and visual content than they are at drawing conclusions from written material. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"And that’s how science sheds light on the famous saying that “a picture is worth 1000 words”. That's why companies worldwide invested and continue to  invest trillions of dollars to produce, use and analyze visual content to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"boost their e-commerce offer\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Visual content communicates information that is\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" processed faster\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" than any other communication method. For companies and consumers, pictures are a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"time-saver\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and when it comes to picking between visuals out there on the web, \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"professional shots\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" are what ultimately make the difference and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"drive sales\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Interested in finding out how our photo solutions can help your business? Request a demo now! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"67e05724-91a5-418a-b0b7-00785626fcd4\",\"body\":[{\"_uid\":\"i-b6a91a23-16d0-45a7-b53e-6216e6b76109\",\"type\":\"default\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2477644,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/efba26211d/why-visuals-are-so-powerful.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"bda50f66-da3e-4467-ac17-76b75274bdcd\",\"previewImage\":{\"id\":2477643,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/0605d9a4f3/why-visuals-are-so-powerful.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"e1501352-79c5-4a30-a20e-34e4889a59c0\",\"bc44b448-1222-4d04-8614-6c55c716bbbd\",\"65a123ee-6e02-463f-a9b0-21c711f04b4b\"]},\"slug\":\"why-visuals-are-so-powerful\",\"full_slug\":\"resources/why-visuals-are-so-powerful\",\"sort_by_date\":null,\"position\":90,\"tag_list\":[\"Photographers\",\"e-commerce\",\"Visual content\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"05a3617b-2789-403a-b2de-5e7d1d785700\",\"first_published_at\":\"2021-06-17T15:15:31.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/why-visuals-are-so-powerful\",\"translated_slugs\":[{\"path\":\"resources/why-visuals-are-so-powerful\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/why-visuals-are-so-powerful\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/why-visuals-are-so-powerful\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"How to Increase Conversion Rates with Visuals\",\"created_at\":\"2021-05-24T13:12:26.363Z\",\"published_at\":\"2021-06-23T15:48:56.389Z\",\"id\":52272437,\"uuid\":\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"content\":{\"seo\":{\"_uid\":\"f735d112-36ce-4a9f-8a9d-7faa97f640e6\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"d6ffce9e-4c88-4d6e-881d-f7848b8544bb\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"//a.storyblok.com/f/111801/2400x1259/8e8944e43e/articles-hero.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"How to Increase Conversion Rates with Visuals\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Lucie Gautheron\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As industries turn more and more towards digital solutions able to reach out to broader, international audiences, sales strategies have had to adapt to face fierce competition, with tactics made to attract and convert customers who find themselves lost in an overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479446,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/f3073eaeb7/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"f30a7ed7-aec4-452c-8b49-ee5e07bd3f3a\",\"previewImage\":{\"id\":2479443,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/65c188d580/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"53df4dff-8189-4d62-ad27-64ba8c70547a\",\"ce61460d-c453-477f-af71-77c0a0269905\",\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\"]},\"slug\":\"how-to-increase-conversion-rates-with-visuals\",\"full_slug\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"sort_by_date\":null,\"position\":160,\"tag_list\":[\"Food\",\"Business insights\",\"Visual content\",\"Real estate\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"89528ee9-e4fc-478b-8fb3-2a0ea1f30d77\",\"first_published_at\":\"2021-05-24T13:16:41.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"translated_slugs\":[{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"Why Brand Consistency Matters\",\"created_at\":\"2021-06-17T14:18:59.682Z\",\"published_at\":\"2021-06-25T09:02:49.209Z\",\"id\":56517102,\"uuid\":\"bc44b448-1222-4d04-8614-6c55c716bbbd\",\"content\":{\"seo\":{\"_uid\":\"de277365-a249-4639-a01f-56c21ead435e\",\"title\":\"Why Brand Consistency Matters?\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"8f39ad4f-263a-4c3a-9da4-7d4c941cf88a\",\"title\":\"Why Brand Consistency Matters\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Nicola Sterchele\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Brand consistency\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" is the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"golden key of online marketing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". It helps find \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"solutions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"to convert more\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and ultimately \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"increase sales\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". According to Lucidpress\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" research\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.lucidpress.com/pages/resources/report/the-impact-of-brand-consistency\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", creating a consistent brand can \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"increase revenue by 33%\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Consistency in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"message, visual identity, and tone of voice\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" accounts for a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strong customer experience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and helps understand what they should expect, how to interact with a product, while encouraging them to come back and purchase some more. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"No matter the channel they operate on, brands should aim at providing a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"unified experience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" in line with their branding elements, including core values, visual elements and messaging. This helps brands create a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strong bond with their audience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", leading to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"long-term benefits for the company’s success\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But why is it so important? Nowadays, should brands pay more attention to creating excellent products or delivering the best-in-class services that clients need and want to buy? Why should brands invest time and effort in creating \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"“consistent”  customer experiences?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" Here are a few reasons:\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":1},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"First impression counts\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When looking to attract new users,\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" consider the impression they get\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" when they approach a brand website or app for the first time. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"According to research\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.8ways.ch/en/digital-news/visual-design-why-first-impressions-matter\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", it takes only 0.05 seconds for users to get a first impression of a brand website or product, even before navigating or interacting. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Brand marketers or user designers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" should make sure they provide an impactful and consistent experience across all the channels - from social media ads to website presentation or in-app purchases. This means creating a user journey with a unique experience - from colors to visuals and messaging. Imagine a brand that advertises a product as fun and trendy, but the actual user journey is boring and serious! It would lead potential customers to confusion and they might leave without purchasing what they were looking for! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":2},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Consumers trust brands they recognize. \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Many marketers invest time and energy to create a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"solid brand that users will remember\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", but brand recognition is not just about getting your name, claims or colors out there, it’s about \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"creating a set of elements \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"that users can find everywhere, with which they can connect on a personal level. 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Research has long shown that purchases are more often driven by \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"emotions than logic\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". 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From actors to musicians, they are also fundamental for writers and photographers. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Presenting your own work\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"showing your talent\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" to the world is the best way to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"attract new clients\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" grow professionally\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". In the age of visuals, this has become even more important. We have new, powerful tools, but also new needs and new markets. In other words, new challenges. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So, how can photographers create the perfect portfolio?\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Defining target audience and specialty fields \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"First thing’s first: defining your\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" target audience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"photography fields\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" offered should be the first step. Choose a target audience to focus on. There are  photographers who will cover just about \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"anything\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", which is fine for beginners or newcomers, but with time, all photographers have a chance to define what their field(s) of interest and specialty should be, or what the market requests the most.  \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"key to a fruitful career\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" is combining the photographer’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"passions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" with the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"demands\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of different audiences. A portfolio with too many examples of too many different styles will lack direction and specialization. A photographer trying to reach every single sector simultaneously might end up not finding anyone at all.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Photography specialty fields and target audience will influence the way a portfolio should be organized as well as the tone used throughout. Should it come across as artistic? Minimalistic? Sober? \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Defining your brand\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"After defining an audience and specialty field, the next question should be:  “What do I actually include in my portfolio?”\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Highlighting\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" a photographer’s best work is an essential component of a strong portfolio, which should also offer \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"prominent examples\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of previous assignments - the best shots of their career. And if possible, the portfolio should include a good number of pictures per specialty field, it should be an \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"accurate \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"representation of the photographer’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"background and previous experiences\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Often, photographers’ websites do not advertise all of the genres they offer, and while it is better to limit the number of specialty fields and services (as mentioned above), the ones that are available should definitely be mentioned.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Also, sharing \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"complete\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"updated contact information\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" - including email and telephone number - is really important (and not just a contact form on websites)\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"German photographers’ websites are great examples of this, as the law requires web owners to show their contact information (in a section called “Impressum”) to protect users. Unintentionally, this makes it a lot easier to get in touch with them. Well played, Germany!\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In addition, it is important to add\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" equipment and license information\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" to attract the right genres or clients (real estate, underwater, drone…), along with an introduction, to give your portfolio a personalized touch\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Finally, the more \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"consistent\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" the content the better. For example, offering both boudoir and children photography (yes, it’s happened!) can be confusing. Websites that work best offer \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"complementary or compatible services\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" - food and real estate photography, real estate and drone, weddings and portraits. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" Finding the “Perfect” Platform\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Establishing which platform or medium should be used to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"showcase a portfolio\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" requires a lot of consideration. Here are some of the options available for photographers: \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Using your own website \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Creating a website is by far the best option to showcase a photographer’s portfolio and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"get established\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" as a professional. A \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"well-designed, well-organized website\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" can \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"add credibility and showcase creativity\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", while being a practical way to get visitors to browse, get acquainted with the work and options, and eventually get in touch to offer a job. Websites can also feature links to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"complementary social media pages\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" (LinkedIn, Instagram, or Behance/Wix - specifically designed to showcase portfolios …)\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Social Media\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Instagram has become a platform of choice for many photographers for two main reasons. Firstly, Instagram makes \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"engagement and interaction\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" with clients and bystanders easy. Secondly, it \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"increases visibility\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", especially when the profile is linked to a main website or portfolio. Although considered more “old-fashioned”, having a Facebook page is great to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"expand reach\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"attract a wider audience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and LinkedIn is essential to leave a mark as a professional. It’s important to note that no matter how useful social media is, it should never be the sole outlet of a portfolio. The low-resolution picture quality, the option to publish random comments, and inconvenient or controversial use of hashtags (e.g. political) could come across as unprofessional and unreliable. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Other Options\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course, photographers can always resort to a classic PDF portfolio. A CV may not always be useful, but a PDF with \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"photos and links\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" can be useful to have around and update regularly. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Design and presentation\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" are essential to present a relevant PDF portfolio, especially for certain fields (portrait, interior design, fashion, product…). \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The bottom line is that while there is no magic formula to create a perfect portfolio, a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"few ground rules\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" will definitely lead to successful results. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Understand your target audience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"communicate your fields of specialty\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" as clearly as possible. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Invest in a website\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of your very own, and rely on social media and other outlets for extra support. Show your best photos. Make yourself easily reachable and accessible. And while making it as a professional freelance photographer can be tough, a great portfolio can go a long way to acquire more clients. So good luck to all the pros out there. Go get ‘em!\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\"},{\"type\":\"paragraph\"},{\"type\":\"paragraph\"},{\"type\":\"paragraph\"},{\"type\":\"paragraph\"},{\"type\":\"paragraph\"},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In search of future opportunities? 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For the real estate market, which had always relied on images to boost their sales,  the challenges that came with the pandemic pushed them to go beyond and almost reinvent themselves, by re-thinking of ways to offer the best online experience to their clients.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content has the potential to help customers shape a deal and imagine specific experiences. In the real estate market, ensuring that clients \\\"get a first-hand feel\\\" for a place is a must!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But how do we create an experience through visual content?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Create a scenario\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A good photo goes beyond photography equipment and editing tools. It also relies on real estate production and mise-en-scène, also known as  \\\"home staging\\\". \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Prepare the setting, keep every room visually clean (hide wires and unsightly objects such as bins, bags, routers, jackets, bathrobes and controllers). Open curtains, let the natural light in, consider your choice of  bed sheets, fruits and vegetables, plants, books and magazines. These elements help viewers envision life in that space. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Hire a Professional \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Professional photographers have the skills and expertise to shoot pictures that flatter yet accurately depict the properties. When shooting interiors, for example, a professional will know that natural light works best, especially direct sunlight, unless the space includes a particular  light design or needs to communicate a special atmosphere (like in the case of theme hotel rooms - ever heard of haunted house or treehouse themes for example?). A Professional will know how to shoot using the best equipment needed for the properties. For example, the best way to  communicate the actual  dimension of the space is to shoot with special lenses. Wide lenses are usually preferred to show the entire space, while mid-range lenses are used for details and close-ups. With a brief in hands, they’ll have the trained eyes to accurately describe the space through images.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Diversify your Content \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The real estate market can no longer solely rely on getting clients to visit the properties. As such, their offer and business deals depend a lot more on digital content than ever before and so it is no longer enough to include a few pictures on a website. Fortunately, there are other types of content that can complement the website pictures, such as virtual tours or floor plans. While great images can express the cozy, homelike ambiance of a property, a virtual tour and floor plans can give a more accurate description of the space.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Invest in Post-Production\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Light temperature, straightness of lines, cropping - all these elements are essential to guarantee consistency across all visuals, and make it as easy as possible for customers to grasp the information they need through the images on display. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data suggests that a well-conceived visual content can drive revenue and increase conversion rates. Listings with professional high-quality pictures lead to 24% more bookings, and 32% faster sales. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But more than numbers, when we carefully consider the power of content, what we want is for viewers to get an experience as close to the real deal as possible, and get them to think \\\"it's like we´re there\\\". In other words, get content that can virtually transport clients anywhere in the world. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Customer experiences start with websites and other digital touchpoints. Interested in getting ahead of your competitors and offering the best experience to your future clients? You’ve come to the right place. Contact our experts to get a personalized demo for your business.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"c2cc4cd4-c18d-4d9b-b123-995f9b36f253\",\"body\":[{\"_uid\":\"i-c8de079b-d3f6-4350-8156-1b5889e273b8\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2483877,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/d65aa979ef/professional-photography-for-real-estate-an-essential-service.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Lia 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Rates with Visuals\",\"created_at\":\"2021-05-24T13:12:26.363Z\",\"published_at\":\"2021-06-23T15:48:56.389Z\",\"id\":52272437,\"uuid\":\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"content\":{\"seo\":{\"_uid\":\"f735d112-36ce-4a9f-8a9d-7faa97f640e6\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"d6ffce9e-4c88-4d6e-881d-f7848b8544bb\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"//a.storyblok.com/f/111801/2400x1259/8e8944e43e/articles-hero.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"How to Increase Conversion Rates with Visuals\",\"topic\":{\"name\":\"Business Insights\",\"created_at\":\"2021-06-14T12:50:48.174Z\",\"published_at\":\"2021-06-14T13:11:13.300Z\",\"id\":55678621,\"uuid\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"content\":{\"seo\":{\"_uid\":\"afd5ab8a-da9b-4f1c-a124-85a3f8569a3d\",\"title\":\"Business Insights | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"509ff065-ac52-45ba-b3c3-f5b40382be82\",\"component\":\"topic\"},\"slug\":\"business-insights\",\"full_slug\":\"resources/topics/business-insights\",\"sort_by_date\":null,\"position\":0,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"d87db3d0-9fa0-4ef1-8478-7a543d31e99a\",\"first_published_at\":\"2021-06-14T12:50:50.068Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/business-insights\",\"translated_slugs\":[{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"es\"}]},\"author\":\"Lucie Gautheron\",\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Take a little knowledge home with 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overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479446,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/f3073eaeb7/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Lucie Gautheron\",\"created_at\":\"2021-06-19T00:14:17.534Z\",\"published_at\":\"2021-06-19T00:14:20.470Z\",\"id\":56798041,\"uuid\":\"f30a7ed7-aec4-452c-8b49-ee5e07bd3f3a\",\"content\":{\"_uid\":\"e1b7cc8b-79a0-4a9c-ac39-9b3bcda5d963\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Lucie Gautheron\",\"component\":\"author\"},\"slug\":\"lucie-gautheron\",\"full_slug\":\"authors/lucie-gautheron\",\"sort_by_date\":null,\"position\":-20,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":56798012,\"meta_data\":null,\"group_id\":\"ab011cc3-f429-4100-9540-55e30cd29b84\",\"first_published_at\":\"2021-06-19T00:14:20.470Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"authors/lucie-gautheron\",\"translated_slugs\":[{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"it\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"es\"}]},\"previewImage\":{\"id\":2479443,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/65c188d580/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"Professional Photography For Real Estate: An essential service  \",\"created_at\":\"2021-05-24T12:57:46.811Z\",\"published_at\":\"2021-06-24T15:16:27.822Z\",\"id\":52272395,\"uuid\":\"53df4dff-8189-4d62-ad27-64ba8c70547a\",\"content\":{\"seo\":{\"_uid\":\"4a81f52d-6df1-4641-af4f-1bb32eb583df\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"48f4a267-62bf-476f-a891-1eda21fb9910\",\"image\":\"\",\"title\":\"Professional Photography For Real Estate: An Essential Service  \",\"topic\":\"\",\"author\":\"Lia Oliveira\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"The year 2020 has been a catalyst for change worldwide. For the real estate market, which had always relied on images to boost their sales,  the challenges that came with the pandemic pushed them to go beyond and almost reinvent themselves, by re-thinking of ways to offer the best online experience to their clients.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content has the potential to help customers shape a deal and imagine specific experiences. In the real estate market, ensuring that clients \\\"get a first-hand feel\\\" for a place is a must!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But how do we create an experience through visual content?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Create a scenario\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A good photo goes beyond photography equipment and editing tools. It also relies on real estate production and mise-en-scène, also known as  \\\"home staging\\\". \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Prepare the setting, keep every room visually clean (hide wires and unsightly objects such as bins, bags, routers, jackets, bathrobes and controllers). Open curtains, let the natural light in, consider your choice of  bed sheets, fruits and vegetables, plants, books and magazines. These elements help viewers envision life in that space. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Hire a Professional \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Professional photographers have the skills and expertise to shoot pictures that flatter yet accurately depict the properties. When shooting interiors, for example, a professional will know that natural light works best, especially direct sunlight, unless the space includes a particular  light design or needs to communicate a special atmosphere (like in the case of theme hotel rooms - ever heard of haunted house or treehouse themes for example?). A Professional will know how to shoot using the best equipment needed for the properties. For example, the best way to  communicate the actual  dimension of the space is to shoot with special lenses. Wide lenses are usually preferred to show the entire space, while mid-range lenses are used for details and close-ups. With a brief in hands, they’ll have the trained eyes to accurately describe the space through images.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Diversify your Content \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The real estate market can no longer solely rely on getting clients to visit the properties. As such, their offer and business deals depend a lot more on digital content than ever before and so it is no longer enough to include a few pictures on a website. Fortunately, there are other types of content that can complement the website pictures, such as virtual tours or floor plans. While great images can express the cozy, homelike ambiance of a property, a virtual tour and floor plans can give a more accurate description of the space.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Invest in Post-Production\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Light temperature, straightness of lines, cropping - all these elements are essential to guarantee consistency across all visuals, and make it as easy as possible for customers to grasp the information they need through the images on display. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data suggests that a well-conceived visual content can drive revenue and increase conversion rates. Listings with professional high-quality pictures lead to 24% more bookings, and 32% faster sales. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But more than numbers, when we carefully consider the power of content, what we want is for viewers to get an experience as close to the real deal as possible, and get them to think \\\"it's like we´re there\\\". In other words, get content that can virtually transport clients anywhere in the world. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Customer experiences start with websites and other digital touchpoints. Interested in getting ahead of your competitors and offering the best experience to your future clients? You’ve come to the right place. Contact our experts to get a personalized demo for your business.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"c2cc4cd4-c18d-4d9b-b123-995f9b36f253\",\"body\":[{\"_uid\":\"i-c8de079b-d3f6-4350-8156-1b5889e273b8\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2483877,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/d65aa979ef/professional-photography-for-real-estate-an-essential-service.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"fe00ee10-4620-47df-bacc-1352ea02ff61\",\"previewImage\":{\"id\":2483876,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/efae096aac/professional-photography-for-real-estate-an-essential-service.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"ce61460d-c453-477f-af71-77c0a0269905\"]},\"slug\":\"professional-photography-for-real-estate-an-essential-service\",\"full_slug\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"sort_by_date\":null,\"position\":170,\"tag_list\":[\"Business insights\",\"Visual content\",\"Short-term\",\"Real estate\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"f0fb4e4d-3b2b-47ab-aec9-b8a3de6d9af9\",\"first_published_at\":\"2021-05-24T12:58:44.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"translated_slugs\":[{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"Restaurant Photography: The Recipe for success\",\"created_at\":\"2021-05-24T12:52:12.848Z\",\"published_at\":\"2021-06-24T14:47:47.161Z\",\"id\":52269509,\"uuid\":\"ce61460d-c453-477f-af71-77c0a0269905\",\"content\":{\"seo\":{\"_uid\":\"e613d27d-6695-478d-80ed-feb708a9efac\",\"title\":\"Restaurant Photography: The Recipe for success\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"b7322ec9-74e9-4fd9-af17-6ce9b628902d\",\"body\":\"# \",\"image\":\"//a.storyblok.com/f/111801/723x407/1d67d8d76b/blog-preview-1.jpg\",\"intro\":\"\",\"title\":\"Restaurant Photography: The Recipe for Success\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Giulia Antonelli\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Think about what pushes you to buy something online. What is your decision based on?  Beside your friends’ recommendations and other customers’ reviews, you’ll soon realize that in the end you’re going to \",\"type\":\"text\"},{\"text\":\"buy what you see\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This thinking process also applies to \",\"type\":\"text\"},{\"text\":\"online food ordering\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When making online dining decisions, people will browse through different platforms and websites, look at many different menus, and ultimately go for the most attractive option. And what’s better than a nice photo to make an option attractive?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But today, attracting customers is just one of the many priorities of food delivery companies. Navigating such an increasingly competitive environment implies a number of challenges, which calls for creative solutions to overcome them. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So, what can \",\"type\":\"text\"},{\"text\":\"food delivery companies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" achieve by leveraging the \",\"type\":\"text\"},{\"text\":\"power of photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"? Here are three great examples:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD A STRONG BRAND\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Studies show that while people only retain about 10% of the information they read, the number goes up to 65% when a picture is included. As such, great, consistent visual content across all channels (apps, websites, or social media) is the best way to create a well-constructed, recognizable brand, which audiences will easily remember.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD CUSTOMERS’ TRUST\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We already mentioned that people’s online purchasing decisions are based on what they see, so imagine their reactions when they end up with a product completely different from what they were promised! \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By using high-quality photos of the food that will actually be delivered to customers, you’ll be sure to set the right expectations and earn their trust in the process.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"However, say you promote a line of burgers with stock images that look nothing like your offer, the risk of underselling or overselling will become significantly higher, and the customers’ trust will inevitably decrease as rumors will have it that your company does not live up to its promises.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOST RESTAURANTS’ SALES\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let’s cut to the chase: success is (in part) measured by revenues as well as by numbers of sales transactions. And the impact of great photography becomes self-evident just by  looking at data:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A study by Limetray highlighted an increase of more than 25% in conversion rates when restaurants moved from text-menus to image-based menus.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The famous American company Grubhub has seen a +30% increase in online orders for restaurants that were using photos on their menus. According to another industry giant, Deliveroo, individual menu items with images saw a 6.5% uplift in menu conversion, compared to those without. It’s no wonder that both companies actively encourage their partners to use professional photography!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"----\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Images are incredibly powerful. They trigger our emotions, help us remember, and make communication as immediate as possible. So when hungry customers browse the web for food delivery options, think of how inspired they’ll be by mouth-watering pictures illustrating your offer!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Would you like to stand out in a buffet of different options? Let’s connect! Request a demo with our experts and discover how we supply visual content for other food delivery companies!\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"e1e3e3bc-d4b4-46f4-bf09-93cfcd6c4556\",\"body\":[{\"_uid\":\"i-90d705f0-6fde-4f8e-aba5-13791d371c1f\",\"type\":\"default\",\"title\":\"Book a 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Insights\",\"created_at\":\"2021-06-14T12:50:48.174Z\",\"published_at\":\"2021-06-14T13:11:13.300Z\",\"id\":55678621,\"uuid\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"content\":{\"seo\":{\"_uid\":\"afd5ab8a-da9b-4f1c-a124-85a3f8569a3d\",\"title\":\"Business Insights | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"509ff065-ac52-45ba-b3c3-f5b40382be82\",\"component\":\"topic\"},\"slug\":\"business-insights\",\"full_slug\":\"resources/topics/business-insights\",\"sort_by_date\":null,\"position\":0,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"d87db3d0-9fa0-4ef1-8478-7a543d31e99a\",\"first_published_at\":\"2021-06-14T12:50:50.068Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/business-insights\",\"translated_slugs\":[{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"es\"}]},\"author\":\"Lucie Gautheron\",\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Take a little knowledge home with 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overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479446,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/f3073eaeb7/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Lucie Gautheron\",\"created_at\":\"2021-06-19T00:14:17.534Z\",\"published_at\":\"2021-06-19T00:14:20.470Z\",\"id\":56798041,\"uuid\":\"f30a7ed7-aec4-452c-8b49-ee5e07bd3f3a\",\"content\":{\"_uid\":\"e1b7cc8b-79a0-4a9c-ac39-9b3bcda5d963\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Lucie Gautheron\",\"component\":\"author\"},\"slug\":\"lucie-gautheron\",\"full_slug\":\"authors/lucie-gautheron\",\"sort_by_date\":null,\"position\":-20,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":56798012,\"meta_data\":null,\"group_id\":\"ab011cc3-f429-4100-9540-55e30cd29b84\",\"first_published_at\":\"2021-06-19T00:14:20.470Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"authors/lucie-gautheron\",\"translated_slugs\":[{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"it\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"es\"}]},\"previewImage\":{\"id\":2479443,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/65c188d580/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"53df4dff-8189-4d62-ad27-64ba8c70547a\",\"ce61460d-c453-477f-af71-77c0a0269905\",\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\"]},\"slug\":\"how-to-increase-conversion-rates-with-visuals\",\"full_slug\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"sort_by_date\":null,\"position\":160,\"tag_list\":[\"Food\",\"Business insights\",\"Visual content\",\"Real estate\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"89528ee9-e4fc-478b-8fb3-2a0ea1f30d77\",\"first_published_at\":\"2021-05-24T13:16:41.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"translated_slugs\":[{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"es\"}]}]},\"slug\":\"how-to-increase-conversion-rates-with-visuals\",\"full_slug\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"sort_by_date\":null,\"position\":160,\"tag_list\":[\"Food\",\"Business insights\",\"Visual content\",\"Real estate\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"89528ee9-e4fc-478b-8fb3-2a0ea1f30d77\",\"first_published_at\":\"2021-05-24T13:16:41.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"translated_slugs\":[{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"Restaurant Photography: The Recipe for success\",\"created_at\":\"2021-05-24T12:52:12.848Z\",\"published_at\":\"2021-06-24T14:47:47.161Z\",\"id\":52269509,\"uuid\":\"ce61460d-c453-477f-af71-77c0a0269905\",\"content\":{\"seo\":{\"_uid\":\"e613d27d-6695-478d-80ed-feb708a9efac\",\"title\":\"Restaurant Photography: The Recipe for success\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"b7322ec9-74e9-4fd9-af17-6ce9b628902d\",\"body\":\"# \",\"image\":\"//a.storyblok.com/f/111801/723x407/1d67d8d76b/blog-preview-1.jpg\",\"intro\":\"\",\"title\":\"Restaurant Photography: The Recipe for Success\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Giulia Antonelli\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Think about what pushes you to buy something online. What is your decision based on?  Beside your friends’ recommendations and other customers’ reviews, you’ll soon realize that in the end you’re going to \",\"type\":\"text\"},{\"text\":\"buy what you see\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This thinking process also applies to \",\"type\":\"text\"},{\"text\":\"online food ordering\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When making online dining decisions, people will browse through different platforms and websites, look at many different menus, and ultimately go for the most attractive option. And what’s better than a nice photo to make an option attractive?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But today, attracting customers is just one of the many priorities of food delivery companies. Navigating such an increasingly competitive environment implies a number of challenges, which calls for creative solutions to overcome them. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So, what can \",\"type\":\"text\"},{\"text\":\"food delivery companies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" achieve by leveraging the \",\"type\":\"text\"},{\"text\":\"power of photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"? Here are three great examples:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD A STRONG BRAND\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Studies show that while people only retain about 10% of the information they read, the number goes up to 65% when a picture is included. As such, great, consistent visual content across all channels (apps, websites, or social media) is the best way to create a well-constructed, recognizable brand, which audiences will easily remember.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD CUSTOMERS’ TRUST\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We already mentioned that people’s online purchasing decisions are based on what they see, so imagine their reactions when they end up with a product completely different from what they were promised! \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By using high-quality photos of the food that will actually be delivered to customers, you’ll be sure to set the right expectations and earn their trust in the process.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"However, say you promote a line of burgers with stock images that look nothing like your offer, the risk of underselling or overselling will become significantly higher, and the customers’ trust will inevitably decrease as rumors will have it that your company does not live up to its promises.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOST RESTAURANTS’ SALES\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let’s cut to the chase: success is (in part) measured by revenues as well as by numbers of sales transactions. And the impact of great photography becomes self-evident just by  looking at data:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A study by Limetray highlighted an increase of more than 25% in conversion rates when restaurants moved from text-menus to image-based menus.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The famous American company Grubhub has seen a +30% increase in online orders for restaurants that were using photos on their menus. According to another industry giant, Deliveroo, individual menu items with images saw a 6.5% uplift in menu conversion, compared to those without. It’s no wonder that both companies actively encourage their partners to use professional photography!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"----\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Images are incredibly powerful. They trigger our emotions, help us remember, and make communication as immediate as possible. So when hungry customers browse the web for food delivery options, think of how inspired they’ll be by mouth-watering pictures illustrating your offer!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Would you like to stand out in a buffet of different options? Let’s connect! Request a demo with our experts and discover how we supply visual content for other food delivery companies!\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"e1e3e3bc-d4b4-46f4-bf09-93cfcd6c4556\",\"body\":[{\"_uid\":\"i-90d705f0-6fde-4f8e-aba5-13791d371c1f\",\"type\":\"default\",\"title\":\"Book a demo\",\"button\":{\"id\":\"\",\"url\":\"/book-a-demo/\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"/book-a-demo/\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479477,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/3216a64adb/restaurant-photography-the-recipe-for-success.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"9bd7fdc7-e602-44e5-9a29-ba611d2f76e2\",\"previewImage\":{\"id\":2479475,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/c2bfae05c5/restaurant-photography-the-recipe-for-success.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"53df4dff-8189-4d62-ad27-64ba8c70547a\"]},\"slug\":\"restaurant-photography-the-recipe-for-success\",\"full_slug\":\"resources/restaurant-photography-the-recipe-for-success\",\"sort_by_date\":null,\"position\":180,\"tag_list\":[\"Visual content\",\"Business insights\",\"Food\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"19076014-3502-4f68-a3c8-4e30a5822d33\",\"first_published_at\":\"2021-05-24T12:54:48.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/restaurant-photography-the-recipe-for-success\",\"translated_slugs\":[{\"path\":\"resources/restaurant-photography-the-recipe-for-success\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/restaurant-photography-the-recipe-for-success\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/restaurant-photography-the-recipe-for-success\",\"name\":null,\"lang\":\"es\"}]}]},\"slug\":\"professional-photography-for-real-estate-an-essential-service\",\"full_slug\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"sort_by_date\":null,\"position\":170,\"tag_list\":[\"Business insights\",\"Visual content\",\"Short-term\",\"Real estate\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"f0fb4e4d-3b2b-47ab-aec9-b8a3de6d9af9\",\"first_published_at\":\"2021-05-24T12:58:44.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"translated_slugs\":[{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"Why Brand Consistency Matters\",\"created_at\":\"2021-06-17T14:18:59.682Z\",\"published_at\":\"2021-06-25T09:02:49.209Z\",\"id\":56517102,\"uuid\":\"bc44b448-1222-4d04-8614-6c55c716bbbd\",\"content\":{\"seo\":{\"_uid\":\"de277365-a249-4639-a01f-56c21ead435e\",\"title\":\"Why Brand Consistency Matters?\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"8f39ad4f-263a-4c3a-9da4-7d4c941cf88a\",\"title\":\"Why Brand Consistency Matters\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Nicola Sterchele\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Brand consistency\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" is the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"golden key of online marketing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". It helps find \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"solutions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"to convert more\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and ultimately \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"increase sales\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". According to Lucidpress\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" research\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.lucidpress.com/pages/resources/report/the-impact-of-brand-consistency\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", creating a consistent brand can \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"increase revenue by 33%\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Consistency in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"message, visual identity, and tone of voice\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" accounts for a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strong customer experience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and helps understand what they should expect, how to interact with a product, while encouraging them to come back and purchase some more. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"No matter the channel they operate on, brands should aim at providing a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"unified experience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" in line with their branding elements, including core values, visual elements and messaging. This helps brands create a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strong bond with their audience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", leading to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"long-term benefits for the company’s success\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But why is it so important? Nowadays, should brands pay more attention to creating excellent products or delivering the best-in-class services that clients need and want to buy? Why should brands invest time and effort in creating \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"“consistent”  customer experiences?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" Here are a few reasons:\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":1},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"First impression counts\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When looking to attract new users,\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" consider the impression they get\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" when they approach a brand website or app for the first time. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"According to research\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.8ways.ch/en/digital-news/visual-design-why-first-impressions-matter\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", it takes only 0.05 seconds for users to get a first impression of a brand website or product, even before navigating or interacting. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Brand marketers or user designers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" should make sure they provide an impactful and consistent experience across all the channels - from social media ads to website presentation or in-app purchases. This means creating a user journey with a unique experience - from colors to visuals and messaging. Imagine a brand that advertises a product as fun and trendy, but the actual user journey is boring and serious! It would lead potential customers to confusion and they might leave without purchasing what they were looking for! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":2},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Consumers trust brands they recognize. \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Many marketers invest time and energy to create a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"solid brand that users will remember\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", but brand recognition is not just about getting your name, claims or colors out there, it’s about \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"creating a set of elements \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"that users can find everywhere, with which they can connect on a personal level. Starbucks is a great example of that: customers can enjoy the exact same experience no matter where they are located - the menu is the same, the waiters make the same spelling mistakes when they write your name on a cup! Apply that rule to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"digital touchpoints\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", customers will be more likely to come back to e-commerce websites where each page includes the same information, with a consistent layout and visual options, making it easy to browse and click on “check out”! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Brand consistency is not just important to help users remember a brand or company, it is also useful to help create what is known as  “\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Aha moments\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.intercom.com/blog/understanding-your-aha-moments-and-putting-them-to-work/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"bold\"},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"” -\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"feelings of delight\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"that reveal the product’s true value as remembered by the human brain. Research has long shown that purchases are more often driven by \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"emotions than logic\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". In fact, according to H\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"arvard Professor Gerald Zaltman, 95% of purchase decision-making takes place in the subconscious mind, \",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.inc.com/logan-chierotti/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"driven by emotions and past positive experiences. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"},{\"type\":\"hard_break\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":3},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visuals enhance brand consistency \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By now, we know that consistency is fundamental to guarantee a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"brand’s success\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", including getting consistent visual content, but it is often challenging, especially for international companies dealing with different corporate branches or different external agencies, each with their own view of what the brand’s look and feel should be like.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOM comes into the game to help companies scale up visual production and keep consistent results everywhere, regardless of location, thanks to the standard guidelines created with the brands and our proprietary \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Visual Production Platform\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/how-it-works\",\"uuid\":\"eb458f15-aef6-43bd-a41e-8ca67ecc60c0\",\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"story\"}},{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"that standardizes the management and production of visuals. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Interested in finding out more about keeping your brand consistent with visuals? 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Gautheron\",\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Take a little knowledge home with 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overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479446,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/f3073eaeb7/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Lucie Gautheron\",\"created_at\":\"2021-06-19T00:14:17.534Z\",\"published_at\":\"2021-06-19T00:14:20.470Z\",\"id\":56798041,\"uuid\":\"f30a7ed7-aec4-452c-8b49-ee5e07bd3f3a\",\"content\":{\"_uid\":\"e1b7cc8b-79a0-4a9c-ac39-9b3bcda5d963\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Lucie Gautheron\",\"component\":\"author\"},\"slug\":\"lucie-gautheron\",\"full_slug\":\"authors/lucie-gautheron\",\"sort_by_date\":null,\"position\":-20,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":56798012,\"meta_data\":null,\"group_id\":\"ab011cc3-f429-4100-9540-55e30cd29b84\",\"first_published_at\":\"2021-06-19T00:14:20.470Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"authors/lucie-gautheron\",\"translated_slugs\":[{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"it\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"es\"}]},\"previewImage\":{\"id\":2479443,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/65c188d580/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"Professional Photography For Real Estate: An essential service  \",\"created_at\":\"2021-05-24T12:57:46.811Z\",\"published_at\":\"2021-06-24T15:16:27.822Z\",\"id\":52272395,\"uuid\":\"53df4dff-8189-4d62-ad27-64ba8c70547a\",\"content\":{\"seo\":{\"_uid\":\"4a81f52d-6df1-4641-af4f-1bb32eb583df\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"48f4a267-62bf-476f-a891-1eda21fb9910\",\"image\":\"\",\"title\":\"Professional Photography For Real Estate: An Essential Service  \",\"topic\":\"\",\"author\":\"Lia Oliveira\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"The year 2020 has been a catalyst for change worldwide. For the real estate market, which had always relied on images to boost their sales,  the challenges that came with the pandemic pushed them to go beyond and almost reinvent themselves, by re-thinking of ways to offer the best online experience to their clients.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content has the potential to help customers shape a deal and imagine specific experiences. In the real estate market, ensuring that clients \\\"get a first-hand feel\\\" for a place is a must!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But how do we create an experience through visual content?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Create a scenario\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A good photo goes beyond photography equipment and editing tools. It also relies on real estate production and mise-en-scène, also known as  \\\"home staging\\\". \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Prepare the setting, keep every room visually clean (hide wires and unsightly objects such as bins, bags, routers, jackets, bathrobes and controllers). Open curtains, let the natural light in, consider your choice of  bed sheets, fruits and vegetables, plants, books and magazines. These elements help viewers envision life in that space. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Hire a Professional \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Professional photographers have the skills and expertise to shoot pictures that flatter yet accurately depict the properties. When shooting interiors, for example, a professional will know that natural light works best, especially direct sunlight, unless the space includes a particular  light design or needs to communicate a special atmosphere (like in the case of theme hotel rooms - ever heard of haunted house or treehouse themes for example?). A Professional will know how to shoot using the best equipment needed for the properties. For example, the best way to  communicate the actual  dimension of the space is to shoot with special lenses. Wide lenses are usually preferred to show the entire space, while mid-range lenses are used for details and close-ups. With a brief in hands, they’ll have the trained eyes to accurately describe the space through images.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Diversify your Content \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The real estate market can no longer solely rely on getting clients to visit the properties. As such, their offer and business deals depend a lot more on digital content than ever before and so it is no longer enough to include a few pictures on a website. Fortunately, there are other types of content that can complement the website pictures, such as virtual tours or floor plans. While great images can express the cozy, homelike ambiance of a property, a virtual tour and floor plans can give a more accurate description of the space.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Invest in Post-Production\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Light temperature, straightness of lines, cropping - all these elements are essential to guarantee consistency across all visuals, and make it as easy as possible for customers to grasp the information they need through the images on display. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data suggests that a well-conceived visual content can drive revenue and increase conversion rates. Listings with professional high-quality pictures lead to 24% more bookings, and 32% faster sales. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But more than numbers, when we carefully consider the power of content, what we want is for viewers to get an experience as close to the real deal as possible, and get them to think \\\"it's like we´re there\\\". In other words, get content that can virtually transport clients anywhere in the world. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Customer experiences start with websites and other digital touchpoints. Interested in getting ahead of your competitors and offering the best experience to your future clients? You’ve come to the right place. Contact our experts to get a personalized demo for your business.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"c2cc4cd4-c18d-4d9b-b123-995f9b36f253\",\"body\":[{\"_uid\":\"i-c8de079b-d3f6-4350-8156-1b5889e273b8\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2483877,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/d65aa979ef/professional-photography-for-real-estate-an-essential-service.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"fe00ee10-4620-47df-bacc-1352ea02ff61\",\"previewImage\":{\"id\":2483876,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/efae096aac/professional-photography-for-real-estate-an-essential-service.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"ce61460d-c453-477f-af71-77c0a0269905\"]},\"slug\":\"professional-photography-for-real-estate-an-essential-service\",\"full_slug\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"sort_by_date\":null,\"position\":170,\"tag_list\":[\"Business insights\",\"Visual content\",\"Short-term\",\"Real estate\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"f0fb4e4d-3b2b-47ab-aec9-b8a3de6d9af9\",\"first_published_at\":\"2021-05-24T12:58:44.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"translated_slugs\":[{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"Restaurant Photography: The Recipe for success\",\"created_at\":\"2021-05-24T12:52:12.848Z\",\"published_at\":\"2021-06-24T14:47:47.161Z\",\"id\":52269509,\"uuid\":\"ce61460d-c453-477f-af71-77c0a0269905\",\"content\":{\"seo\":{\"_uid\":\"e613d27d-6695-478d-80ed-feb708a9efac\",\"title\":\"Restaurant Photography: The Recipe for success\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"b7322ec9-74e9-4fd9-af17-6ce9b628902d\",\"body\":\"# \",\"image\":\"//a.storyblok.com/f/111801/723x407/1d67d8d76b/blog-preview-1.jpg\",\"intro\":\"\",\"title\":\"Restaurant Photography: The Recipe for Success\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Giulia Antonelli\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Think about what pushes you to buy something online. What is your decision based on?  Beside your friends’ recommendations and other customers’ reviews, you’ll soon realize that in the end you’re going to \",\"type\":\"text\"},{\"text\":\"buy what you see\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This thinking process also applies to \",\"type\":\"text\"},{\"text\":\"online food ordering\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When making online dining decisions, people will browse through different platforms and websites, look at many different menus, and ultimately go for the most attractive option. And what’s better than a nice photo to make an option attractive?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But today, attracting customers is just one of the many priorities of food delivery companies. Navigating such an increasingly competitive environment implies a number of challenges, which calls for creative solutions to overcome them. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So, what can \",\"type\":\"text\"},{\"text\":\"food delivery companies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" achieve by leveraging the \",\"type\":\"text\"},{\"text\":\"power of photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"? Here are three great examples:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD A STRONG BRAND\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Studies show that while people only retain about 10% of the information they read, the number goes up to 65% when a picture is included. As such, great, consistent visual content across all channels (apps, websites, or social media) is the best way to create a well-constructed, recognizable brand, which audiences will easily remember.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD CUSTOMERS’ TRUST\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We already mentioned that people’s online purchasing decisions are based on what they see, so imagine their reactions when they end up with a product completely different from what they were promised! \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By using high-quality photos of the food that will actually be delivered to customers, you’ll be sure to set the right expectations and earn their trust in the process.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"However, say you promote a line of burgers with stock images that look nothing like your offer, the risk of underselling or overselling will become significantly higher, and the customers’ trust will inevitably decrease as rumors will have it that your company does not live up to its promises.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOST RESTAURANTS’ SALES\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let’s cut to the chase: success is (in part) measured by revenues as well as by numbers of sales transactions. And the impact of great photography becomes self-evident just by  looking at data:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A study by Limetray highlighted an increase of more than 25% in conversion rates when restaurants moved from text-menus to image-based menus.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The famous American company Grubhub has seen a +30% increase in online orders for restaurants that were using photos on their menus. According to another industry giant, Deliveroo, individual menu items with images saw a 6.5% uplift in menu conversion, compared to those without. It’s no wonder that both companies actively encourage their partners to use professional photography!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"----\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Images are incredibly powerful. They trigger our emotions, help us remember, and make communication as immediate as possible. So when hungry customers browse the web for food delivery options, think of how inspired they’ll be by mouth-watering pictures illustrating your offer!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Would you like to stand out in a buffet of different options? Let’s connect! Request a demo with our experts and discover how we supply visual content for other food delivery companies!\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"e1e3e3bc-d4b4-46f4-bf09-93cfcd6c4556\",\"body\":[{\"_uid\":\"i-90d705f0-6fde-4f8e-aba5-13791d371c1f\",\"type\":\"default\",\"title\":\"Book a 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Visuals\",\"created_at\":\"2021-05-24T13:12:26.363Z\",\"published_at\":\"2021-06-23T15:48:56.389Z\",\"id\":52272437,\"uuid\":\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"content\":{\"seo\":{\"_uid\":\"f735d112-36ce-4a9f-8a9d-7faa97f640e6\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"d6ffce9e-4c88-4d6e-881d-f7848b8544bb\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"//a.storyblok.com/f/111801/2400x1259/8e8944e43e/articles-hero.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"How to Increase Conversion Rates with Visuals\",\"topic\":{\"name\":\"Business Insights\",\"created_at\":\"2021-06-14T12:50:48.174Z\",\"published_at\":\"2021-06-14T13:11:13.300Z\",\"id\":55678621,\"uuid\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"content\":{\"seo\":{\"_uid\":\"afd5ab8a-da9b-4f1c-a124-85a3f8569a3d\",\"title\":\"Business Insights | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"509ff065-ac52-45ba-b3c3-f5b40382be82\",\"component\":\"topic\"},\"slug\":\"business-insights\",\"full_slug\":\"resources/topics/business-insights\",\"sort_by_date\":null,\"position\":0,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"d87db3d0-9fa0-4ef1-8478-7a543d31e99a\",\"first_published_at\":\"2021-06-14T12:50:50.068Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/business-insights\",\"translated_slugs\":[{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"es\"}]},\"author\":\"Lucie Gautheron\",\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Take a little knowledge home with you\"},\"slug\":\"articles\",\"full_slug\":\"resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As industries turn more and more towards digital solutions able to reach out to broader, international audiences, sales strategies have had to adapt to face fierce competition, with tactics made to attract and convert customers who find themselves lost in an overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". 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