{"componentChunkName":"component---src-templates-post-template-js","path":"/resources/how-to-build-an-e-commerce-segment-and-thrive-beyond-the-competition/","result":{"data":{"storyblokEntry":{"id":"storyblokentry-82635349-default","name":"How to build an e-commerce segment and thrive beyond the competition","content":"{\"seo\":{\"_uid\":\"485521c2-7bea-47c1-bfdf-18604da75d66\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"853f904c-80aa-4438-9be7-42752bcc3d59\",\"title\":\"How to Build an e-Commerce Segment and Thrive Beyond the Competition\",\"topic\":{\"name\":\"Business Insights\",\"created_at\":\"2021-06-14T12:50:48.174Z\",\"published_at\":\"2021-06-14T13:11:13.300Z\",\"id\":55678621,\"uuid\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"content\":{\"seo\":{\"_uid\":\"afd5ab8a-da9b-4f1c-a124-85a3f8569a3d\",\"title\":\"Business Insights | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"509ff065-ac52-45ba-b3c3-f5b40382be82\",\"component\":\"topic\"},\"slug\":\"business-insights\",\"full_slug\":\"resources/topics/business-insights\",\"sort_by_date\":null,\"position\":0,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"d87db3d0-9fa0-4ef1-8478-7a543d31e99a\",\"first_published_at\":\"2021-06-14T12:50:50.068Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/business-insights\",\"translated_slugs\":[{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"es\"}]},\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Take a little knowledge home with you\"},\"slug\":\"articles\",\"full_slug\":\"resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"The growth of the e-commerce sector was one of the quiet success stories of 2020. According to \",\"type\":\"text\"},{\"text\":\"Statista\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.statista.com/topics/871/online-shopping/#dossier-chapter1\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", more than two billion people shopped online last year and sales were almost 5 trillion USD.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Whilst industry veterans like Amazon continue to dominate this space, \",\"type\":\"text\"},{\"text\":\"building a successful e-commerce segment is luckily not the preserve of a few big players\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". This is especially true as shopper habits continue to evolve and discerning shoppers crave \",\"type\":\"text\"},{\"text\":\"curated products delivered through a personalized online experience.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"four ways\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" you can launch and grow a \",\"type\":\"text\"},{\"text\":\"successful e-commerce business:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1. Find your niche\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Developing a strong and \",\"type\":\"text\"},{\"text\":\"consistent brand\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://boom.co/resources/why-brand-consistency-matters/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" is vital for any company to stand out from the crowd. In e-commerce, finding a niche demonstrates a passion and expertise for the products you’re selling, whether that’s clothes rental like \",\"type\":\"text\"},{\"text\":\"My Wardrobe HQ\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.mywardrobehq.com/HalfpennyLondon\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" or refurbished electronics like \",\"type\":\"text\"},{\"text\":\"Back Market\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.backmarket.com/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A niche can also be defined by your brand values. Values are increasingly becoming more important in the industry over price. This is true for \",\"type\":\"text\"},{\"text\":\"66% of shoppers\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.inc.com/melanie-curtin/73-percent-of-millennials-are-willing-to-spend-more-money-on-this-1-type-of-product.html\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and a huge \",\"type\":\"text\"},{\"text\":\"73% of millennials\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.inc.com/melanie-curtin/73-percent-of-millennials-are-willing-to-spend-more-money-on-this-1-type-of-product.html\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", who are now willing to pay more on brands that commit to sustainability, fair trade, and fair working conditions.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Showing your brand values in your online presence will not only help attract your desired customers to your platform but will also demonstrate your products’ worth. It’s likely why digital marketplace \",\"type\":\"text\"},{\"text\":\"Orderchamp\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.orderchamp.com/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" displays its values prominently on its homepage - such as working with brands that are eco-friendly, organic or locally-made.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"2. Boost customer loyalty\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Customer retention\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://media.bain.com/Images/BB_Prescription_cutting_costs.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" is exceptionally powerful for any e-commerce business. It can increase profits (by upwards of 25%), referrals and loyalty whilst reducing the cost of acquiring new shoppers. Personalized digital experiences are one way savvy retailers turn first-time customers into repeat buyers.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Offering targeted product recommendations based on previous purchasing history, creating personalised email communications and launching a loyalty program are just some of the ways you can drive repeat business again and again. \",\"type\":\"text\"},{\"text\":\"Sephora\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.sephora.it/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"’s ‘Beauty Insider’ program is a great example of boosting shopper loyalty: it gives customers a point for every dollar spent which can be redeemed as discounts, store credit and giveaway entries.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"3. Optimize your website\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"It’s not just the products you want your customers to fall in love with. Your website should show these off to their fullest potential by being optimized for user experience. Customers rate clear navigation, detailed product descriptions, responsive page loading and mobile-friendly shopping.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When it comes to checkout, simplicity is key. Reduce the number of steps to complete a transaction and make it easy to pay the customer’s preferred way with \",\"type\":\"text\"},{\"text\":\"multiple payment options\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.checkout.com/blog/post/understanding-the-new-state-of-online-retail-in-europe\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", such as the convenience of pay-over-time. For instance, fashion giant \",\"type\":\"text\"},{\"text\":\"ASOS\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.asos.com/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" offers customers 30 days payment whilst marketplace \",\"type\":\"text\"},{\"text\":\"Ankorstore\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.ankorstore.com/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" extends this to 60 days. Pop-ups driving users back to their basket to complete a purchase also push your conversion rate up.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"4. Use Great Visual Content\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"An optimized website can still be let down by a lack of eye-catching visual content. Make first impressions count by using high-quality photographs and visuals that reflect your brand promise. They’re a subtle reminder of the care you put into your products and customer service.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When future customers can’t physically touch a product, your visual content has to be a strong proxy. They want to see products from different angles and proportions - variety is key here. If a picture is worth 1,000 words, then professional quality images mean more sales.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The most successful e-commerce shops focus on a niche, cultivate customer loyalty, and have an easy-to-use website with outstanding visual content.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Which of these elements will you focus on growing next? \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Book a demo to find out how BOOM can support your e-commerce business!\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"6b19b19c-83f7-482e-98f6-d8b65be49f63\",\"body\":[{\"_uid\":\"i-83d933ae-62aa-44bc-b73b-6693688805a8\",\"type\":\"\",\"title\":\"BOOK A 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Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"509ff065-ac52-45ba-b3c3-f5b40382be82\",\"component\":\"topic\"},\"slug\":\"business-insights\",\"full_slug\":\"resources/topics/business-insights\",\"sort_by_date\":null,\"position\":0,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"d87db3d0-9fa0-4ef1-8478-7a543d31e99a\",\"first_published_at\":\"2021-06-14T12:50:50.068Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/business-insights\",\"translated_slugs\":[{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"es\"}]},\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Take a little knowledge home with you\"},\"slug\":\"articles\",\"full_slug\":\"resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Why is visual content so important in today’s online business?\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" Well, that’s a good question, but let’s start from the very beginning.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Do you really know what visual content is?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We can define it as online content that is primarily image-based, including photos, videos, infographics, 3D pictures, virtual tours, 4K drone videos, to name a few.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"As the world is evolving into a visual ecosystem, visual content for online businesses is becoming more and more crucial, with over 3 billion images shared per day. Visual content for online companies allows them to grow their audience and increase their presence, both in terms of clicks, brand reputation and - last but not least - revenues.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Furthermore, online companies are constantly looking for new strategies to keep up with the latest trends and maintain a high level of engagement with their customers. To do that, visual content is a powerful asset, as it mirrors both companies’ direction and brand advocacy, and that is why it implicates many different teams and stakeholders within the very same company.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOM’s sales team is always on the frontline. They speak with customers from over 80 countries, deal with team leaders from the marketing, operations, brand, and e-commerce departments on a daily basis, to address their one common goal: to \",\"type\":\"text\"},{\"text\":\"manage visual content with scalability, ultra-efficiency,\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"and consistency.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Even though needs and pain points vary according to different factors - industry, business model, and audience - there are some recurring considerations, whether the industry in focus is fashion, food, or real estate.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The digital transformation is definitely reshaping their current \",\"type\":\"text\"},{\"text\":\"modus operandi\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\", forcing them to become more and more receptive to innovation, and to keep up with the customers’ demanding expectations.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Specifically, \",\"type\":\"text\"},{\"text\":\"fashion brands\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" are more focused on high-quality content that reflects their brand identity, both on their e-commerce and social media channels. Achieving this mission also requires the development of a \",\"type\":\"text\"},{\"text\":\"go-to-market\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" strategy, in order to keep up with the upcoming collections and newest trends. The \",\"type\":\"text\"},{\"text\":\"BOOM Factory\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.youtube.com/watch?v=aejmL1eHEHE\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" aims at supporting all companies struggling to find an end-to-end solution, helping them design and produce innovative and eye-catching visuals.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"As the\",\"type\":\"text\"},{\"text\":\" Food Delivery Industry\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" continues to skyrocket on an unprecedented global level, it is vital for those companies to have a \",\"type\":\"text\"},{\"text\":\"one-stop platform\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", to streamline their operations workflow, both for new and existing partners, by speeding up the whole onboarding process.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"With \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://boom.co/customer-stories/deliveroo/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", one of our major partners, we are successfully building a global partnership, assisting them with a consultative approach and offering them insights thanks to our know-how on the field.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Finally, with the rise of \",\"type\":\"text\"},{\"text\":\"Prop Tech\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", the digital transformation of the Property Industry is finally happening. Real Estate companies have to keep up with the consumers’ needs, who want everything at their fingertips, in an easy and hassle-free way. Digital solutions have become increasingly necessary, helping them scale their business and integrate their corporate solutions, such as apps, booking platforms and CRMs, with tailor-made digital platforms.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In conclusion, to meet the mounting demands for visual content, businesses from every sector now need to revise their \",\"type\":\"text\"},{\"text\":\"content strategies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and embrace automation, with digital solutions and technologies, enabling them to optimize their workflow and to create compelling content. In this scenario, the selection of the right partner becomes essential, as you will require creativity support, consultancy and the right amount of technology to scale.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Interested in finding more? Request a demo now!\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"b0d17429-646f-4a05-8f3c-25a1abb376a1\",\"body\":[{\"_uid\":\"i-63f52ffa-29b8-4671-b5f9-3fac75602cb1\",\"type\":\"default\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":3099314,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/7a07530c84/content-management.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":[{\"name\":\"Martina Lison\",\"created_at\":\"2021-10-21T09:41:01.060Z\",\"published_at\":\"2021-10-21T09:44:51.782Z\",\"id\":79087468,\"uuid\":\"c9257a0d-cbf0-4fca-8c17-d2c5689cc49d\",\"content\":{\"_uid\":\"26869739-f154-4d15-bb2f-f7d403dae8e5\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Martina Lison\",\"component\":\"author\"},\"slug\":\"martina-lison\",\"full_slug\":\"authors/martina-lison\",\"sort_by_date\":null,\"position\":-220,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":56798012,\"meta_data\":null,\"group_id\":\"92f0bd3f-e018-4929-b799-ca0259cf3e48\",\"first_published_at\":\"2021-10-21T09:41:16.496Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"authors/martina-lison\",\"translated_slugs\":[{\"path\":\"authors/martina-lison\",\"name\":null,\"lang\":\"it\"},{\"path\":\"authors/martina-lison\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"authors/martina-lison\",\"name\":null,\"lang\":\"es\"}]}],\"previewImage\":{\"id\":3099307,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/f74bea9b08/content-management.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"Restaurant Photography: The Recipe for success\",\"created_at\":\"2021-05-24T12:52:12.848Z\",\"published_at\":\"2021-06-24T14:47:47.161Z\",\"id\":52269509,\"uuid\":\"ce61460d-c453-477f-af71-77c0a0269905\",\"content\":{\"seo\":{\"_uid\":\"e613d27d-6695-478d-80ed-feb708a9efac\",\"title\":\"Restaurant Photography: The Recipe for success\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"b7322ec9-74e9-4fd9-af17-6ce9b628902d\",\"body\":\"# \",\"image\":\"//a.storyblok.com/f/111801/723x407/1d67d8d76b/blog-preview-1.jpg\",\"intro\":\"\",\"title\":\"Restaurant Photography: The Recipe for Success\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Giulia Antonelli\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Think about what pushes you to buy something online. What is your decision based on? Beside your friends’ recommendations and other customers’ reviews, you’ll soon realize that in the end you’re going to \",\"type\":\"text\"},{\"text\":\"buy what you see\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This thinking process also applies to \",\"type\":\"text\"},{\"text\":\"online food ordering\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When making online dining decisions, people will browse through different platforms and websites, look at many different menus, and ultimately go for the most attractive option. And what’s better than a nice photo to make an option attractive?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But today, attracting customers is just one of the many priorities of food delivery companies. Navigating such an increasingly competitive environment implies a number of challenges, which calls for creative solutions to overcome them. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So, what can \",\"type\":\"text\"},{\"text\":\"food delivery companies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" achieve by leveraging the \",\"type\":\"text\"},{\"text\":\"power of photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"? Here are three great examples:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD A STRONG BRAND\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Studies show that while people only retain about 10% of the information they read, the number goes up to 65% when a picture is included. As such, great, consistent visual content across all channels (apps, websites, or social media) is the best way to create a well-constructed, recognizable brand, which audiences will easily remember.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD CUSTOMERS’ TRUST\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We already mentioned that people’s online purchasing decisions are based on what they see, so imagine their reactions when they end up with a product completely different from what they were promised! \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By using high-quality photos of the food that will actually be delivered to customers, you’ll be sure to set the right expectations and earn their trust in the process.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"However, say you promote a line of burgers with stock images that look nothing like your offer, the risk of underselling or overselling will become significantly higher, and the customers’ trust will inevitably decrease as rumors will have it that your company does not live up to its promises.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOST RESTAURANTS’ SALES\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let’s cut to the chase: success is (in part) measured by revenues as well as by numbers of sales transactions. And the impact of great photography becomes self-evident just by looking at data:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A study by Limetray highlighted an increase of more than 25% in conversion rates when restaurants moved from text-menus to image-based menus.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The famous American company Grubhub has seen a +30% increase in online orders for restaurants that were using photos on their menus. According to another industry giant, Deliveroo, individual menu items with images saw a 6.5% uplift in menu conversion, compared to those without. It’s no wonder that both companies actively encourage their partners to use professional photography!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"----\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Images are incredibly powerful. They trigger our emotions, help us remember, and make communication as immediate as possible. So when hungry customers browse the web for food delivery options, think of how inspired they’ll be by mouth-watering pictures illustrating your offer!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Would you like to stand out in a buffet of different options? Let’s connect! Request a demo with our experts and discover how we supply visual content for other food delivery companies!\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"e1e3e3bc-d4b4-46f4-bf09-93cfcd6c4556\",\"body\":[{\"_uid\":\"i-90d705f0-6fde-4f8e-aba5-13791d371c1f\",\"type\":\"default\",\"title\":\"Book a demo\",\"button\":{\"id\":\"\",\"url\":\"/book-a-demo/\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"/book-a-demo/\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479477,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/3216a64adb/restaurant-photography-the-recipe-for-success.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"9bd7fdc7-e602-44e5-9a29-ba611d2f76e2\",\"previewImage\":{\"id\":2479475,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/c2bfae05c5/restaurant-photography-the-recipe-for-success.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"53df4dff-8189-4d62-ad27-64ba8c70547a\"]},\"slug\":\"restaurant-photography-the-recipe-for-success\",\"full_slug\":\"resources/restaurant-photography-the-recipe-for-success\",\"sort_by_date\":null,\"position\":180,\"tag_list\":[\"Visual content\",\"Business insights\",\"Food\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"19076014-3502-4f68-a3c8-4e30a5822d33\",\"first_published_at\":\"2021-05-24T12:54:48.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/restaurant-photography-the-recipe-for-success\",\"translated_slugs\":[{\"path\":\"resources/restaurant-photography-the-recipe-for-success\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/restaurant-photography-the-recipe-for-success\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/restaurant-photography-the-recipe-for-success\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"Professional Photography For Real Estate: An essential service \",\"created_at\":\"2021-05-24T12:57:46.811Z\",\"published_at\":\"2021-06-24T15:16:27.822Z\",\"id\":52272395,\"uuid\":\"53df4dff-8189-4d62-ad27-64ba8c70547a\",\"content\":{\"seo\":{\"_uid\":\"4a81f52d-6df1-4641-af4f-1bb32eb583df\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"48f4a267-62bf-476f-a891-1eda21fb9910\",\"image\":\"\",\"title\":\"Professional Photography For Real Estate: An Essential Service \",\"topic\":\"\",\"author\":\"Lia Oliveira\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"The year 2020 has been a catalyst for change worldwide. For the real estate market, which had always relied on images to boost their sales, the challenges that came with the pandemic pushed them to go beyond and almost reinvent themselves, by re-thinking of ways to offer the best online experience to their clients.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content has the potential to help customers shape a deal and imagine specific experiences. In the real estate market, ensuring that clients \\\"get a first-hand feel\\\" for a place is a must!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But how do we create an experience through visual content?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Create a scenario\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A good photo goes beyond photography equipment and editing tools. It also relies on real estate production and mise-en-scène, also known as \\\"home staging\\\". \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Prepare the setting, keep every room visually clean (hide wires and unsightly objects such as bins, bags, routers, jackets, bathrobes and controllers). Open curtains, let the natural light in, consider your choice of bed sheets, fruits and vegetables, plants, books and magazines. These elements help viewers envision life in that space. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Hire a Professional \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Professional photographers have the skills and expertise to shoot pictures that flatter yet accurately depict the properties. When shooting interiors, for example, a professional will know that natural light works best, especially direct sunlight, unless the space includes a particular light design or needs to communicate a special atmosphere (like in the case of theme hotel rooms - ever heard of haunted house or treehouse themes for example?). A Professional will know how to shoot using the best equipment needed for the properties. For example, the best way to communicate the actual dimension of the space is to shoot with special lenses. Wide lenses are usually preferred to show the entire space, while mid-range lenses are used for details and close-ups. With a brief in hands, they’ll have the trained eyes to accurately describe the space through images. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Diversify your Content \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The real estate market can no longer solely rely on getting clients to visit the properties. As such, their offer and business deals depend a lot more on digital content than ever before and so it is no longer enough to include a few pictures on a website. Fortunately, there are other types of content that can complement the website pictures, such as virtual tours or floor plans. While great images can express the cozy, homelike ambiance of a property, a virtual tour and floor plans can give a more accurate description of the space. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Invest in Post-Production\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Light temperature, straightness of lines, cropping - all these elements are essential to guarantee consistency across all visuals, and make it as easy as possible for customers to grasp the information they need through the images on display. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data suggests that a well-conceived visual content can drive revenue and increase conversion rates. Listings with professional high-quality pictures lead to 24% more bookings, and 32% faster sales. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But more than numbers, when we carefully consider the power of content, what we want is for viewers to get an experience as close to the real deal as possible, and get them to think \\\"it's like we´re there\\\". In other words, get content that can virtually transport clients anywhere in the world. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Customer experiences start with websites and other digital touchpoints. Interested in getting ahead of your competitors and offering the best experience to your future clients? You’ve come to the right place. Contact our experts to get a personalized demo for your business.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"c2cc4cd4-c18d-4d9b-b123-995f9b36f253\",\"body\":[{\"_uid\":\"i-c8de079b-d3f6-4350-8156-1b5889e273b8\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2483877,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/d65aa979ef/professional-photography-for-real-estate-an-essential-service.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"fe00ee10-4620-47df-bacc-1352ea02ff61\",\"previewImage\":{\"id\":2483876,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/efae096aac/professional-photography-for-real-estate-an-essential-service.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"ce61460d-c453-477f-af71-77c0a0269905\"]},\"slug\":\"professional-photography-for-real-estate-an-essential-service\",\"full_slug\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"sort_by_date\":null,\"position\":170,\"tag_list\":[\"Business insights\",\"Visual content\",\"Short-term\",\"Real estate\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"f0fb4e4d-3b2b-47ab-aec9-b8a3de6d9af9\",\"first_published_at\":\"2021-05-24T12:58:44.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"translated_slugs\":[{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"How to Increase Conversion Rates with Visuals\",\"created_at\":\"2021-05-24T13:12:26.363Z\",\"published_at\":\"2021-06-23T15:48:56.389Z\",\"id\":52272437,\"uuid\":\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"content\":{\"seo\":{\"_uid\":\"f735d112-36ce-4a9f-8a9d-7faa97f640e6\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"d6ffce9e-4c88-4d6e-881d-f7848b8544bb\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"//a.storyblok.com/f/111801/2400x1259/8e8944e43e/articles-hero.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"How to Increase Conversion Rates with Visuals\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Lucie Gautheron\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As industries turn more and more towards digital solutions able to reach out to broader, international audiences, sales strategies have had to adapt to face fierce competition, with tactics made to attract and convert customers who find themselves lost in an overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1. Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a 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Models more infrequently fit a Size 0, overriding the standards of the early 2000s, which have been criticized for encouraging unhealthy eating habits with teens. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Casting calls target physical appearances that can adequately represent a \",\"type\":\"text\"},{\"text\":\"larger range of people\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", including \",\"type\":\"text\"},{\"text\":\"gender neutral\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" propositions in the fashion sector, with brands offering \",\"type\":\"text\"},{\"text\":\"unisex\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" garments to mix and match with freedom and creativity. Breaking free from traditional beauty standards is, therefore, a strong starting point to attract younger generations. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, the demand for \",\"type\":\"text\"},{\"text\":\"active and engaging photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" is ever-growing for e-commerce platforms. Say goodbye to motionless models that wear garments without any context, the need for an interpretation, and transmission of the brand identity through the product offer, the styling, and a distinctive attitude. This partly explains the phenomenon of \",\"type\":\"text\"},{\"text\":\"influencers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", whose involvement adds a whole new dimension to the products they advertise. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The technical depiction of products requires the highest quality of detail for still life shots, while pictures with models no longer focus exclusively on the product itself (there are even cases where the product is hardly noticeable!) because their purpose is to interpret the sensation of the fabrics and materials in question or to convey the freedom of movement ensured. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To sum up, breaking free from preconceived aesthetic standards is crucial, even though they first appeared to be the right approach to depict online fashion when e-commerce first came to be. This path is now often left behind in favor of a more contextualized aesthetic, no longer limited to editorial coverage only. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Interested in finding out what BOOM can do for your fashion brand? \",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"d6ee71b1-33e0-4a07-b201-cad38c475eb7\",\"body\":[{\"_uid\":\"i-fc2852d0-3ada-4724-88fa-4621449b89c6\",\"type\":\"default\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"f8bd4b8b-af10-4fb9-841f-fd30bd2b5aee\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"contact\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2840117,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/73dbc1b851/gen-z.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Sofia Uslenghi\",\"created_at\":\"2021-09-08T08:25:15.417Z\",\"published_at\":\"2021-09-08T09:32:14.796Z\",\"id\":70307232,\"uuid\":\"080d90a9-dac1-4425-a721-2c06c2e1c994\",\"content\":{\"_uid\":\"2e4927f2-eda1-4ca5-81da-8af5cf3d7f88\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Sofia Uslenghi\",\"component\":\"author\"},\"slug\":\"sofia-uslenghi\",\"full_slug\":\"authors/sofia-uslenghi\",\"sort_by_date\":null,\"position\":-150,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":56798012,\"meta_data\":null,\"group_id\":\"d9c27dce-b407-4f5e-a8d3-ab72d5c16500\",\"first_published_at\":\"2021-09-08T08:25:40.070Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"authors/sofia-uslenghi\",\"translated_slugs\":[{\"path\":\"authors/sofia-uslenghi\",\"name\":null,\"lang\":\"it\"},{\"path\":\"authors/sofia-uslenghi\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"authors/sofia-uslenghi\",\"name\":null,\"lang\":\"es\"}]},\"previewImage\":{\"id\":2840114,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/fdab4173c8/gen-z.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"4 Proven Reasons to Partner with a Start-Up\",\"created_at\":\"2021-08-09T10:18:21.840Z\",\"published_at\":\"2021-08-10T08:33:33.373Z\",\"id\":65219538,\"uuid\":\"56722479-d1e6-4013-bae2-a5ea14d60645\",\"content\":{\"seo\":{\"_uid\":\"5da67175-26f3-466a-b881-5d50f890380a\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"bb98add6-4765-4452-8498-7f723a9958af\",\"title\":\"4 Proven Reasons to Partner with a Start-Up\",\"topic\":\"8c2c5899-7568-4f42-8f93-87832b3ef6aa\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Every day around the world, technology vendors send thousands of commercial proposals to be evaluated and considered. \",\"type\":\"text\"},{\"text\":\"Partnering and purchasing solutions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" from other companies is a \",\"type\":\"text\"},{\"text\":\"vital part\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of how our economy operates on a daily basis. As this is something so familiar to many of us, I often get the question: \",\"type\":\"text\"},{\"text\":\"why should we partner with a start-up?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" With the growth of larger technology companies over the past couple of years, isn’t it safer to choose to work with a larger, bigger and more established company?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In many cases, the answer to this question is no. Depending on your company’s specific needs, start-ups can provide a series of benefits and advantages that larger organizations cannot. Here are four important reasons why partnering with a start-up can work to a company’s advantage: \",\"type\":\"text\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":1},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Agility and speed: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Smaller start-up companies are by definition...small. Having less resources and headcount might sometimes be seen as a disadvantage, but in many cases it is a \",\"type\":\"text\"},{\"text\":\"blessing in disguise\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Looking for a quote from the sales team? Having trouble and needing to contact customer support? Wondering what the product roadmap is? These are all important questions that customers have. At larger technology companies, answering a ticket can take multiple days, let alone actioning feedback regarding the product roadmap or providing visibility on pricing. \",\"type\":\"text\"},{\"text\":\"Start-ups can tackle all of these issues faster\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", as they have a \",\"type\":\"text\"},{\"text\":\"smaller organizational footprint\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and require the alignment of \",\"type\":\"text\"},{\"text\":\"less people\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" for every decision. For final customers, this means \",\"type\":\"text\"},{\"text\":\"less time spent on administrative burdens\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", which in turn can be used to \",\"type\":\"text\"},{\"text\":\"unlock all the benefits their product can offer them.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Innovation:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Many young tech companies are \",\"type\":\"text\"},{\"text\":\"disrupting a market category\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or in some cases, even creating a new one. Start-ups are not anchored down by how things currently are, and they focus on how things \",\"type\":\"text\"},{\"text\":\"should be\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\". By partnering with them, companies can \",\"type\":\"text\"},{\"text\":\"access a completely new set of technologies, features and enhancements\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that can give them a competitive advantage over their competitors. Partnering with a start-up can help you \",\"type\":\"text\"},{\"text\":\"break free from the weights\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that are currently holding you down, spurring \",\"type\":\"text\"},{\"text\":\"innovation and growth\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" within your organization. \",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Commitment:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" For a start-up, every customer counts. First, the number of clients in their portfolios is smaller with respect to larger players. Most importantly, start-up employees are wildly \",\"type\":\"text\"},{\"text\":\"committed\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" — they are eager to make their company’s mission and vision a reality. They will go to great lengths to provide every single customer with the \",\"type\":\"text\"},{\"text\":\"highest level of service\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" for \",\"type\":\"text\"},{\"text\":\"each part of the buying journey\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". This type of attention is much harder to get from larger vendors or players that have thousands - even millions - of different customers, and prioritize their efforts and resources on the customers with the biggest budgets. \",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Flexibility:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Choosing a start-up as a vendor can also give companies the \",\"type\":\"text\"},{\"text\":\"margin of flexibility\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that long-established entities so often lack. This can come across in many different ways. For example, a smaller vendor is more likely to provide \",\"type\":\"text\"},{\"text\":\"advantageous commercial conditions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" (discounts, payment terms, etc.) than a larger player. Start-ups are also more likely to \",\"type\":\"text\"},{\"text\":\"welcome input from customers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" who wish to have their say in a \",\"type\":\"text\"},{\"text\":\"product roadmap\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and look for \",\"type\":\"text\"},{\"text\":\"tailor-made product feature developments\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" able to meet their very own specific needs and problems. Working with a partner \",\"type\":\"text\"},{\"text\":\"willing to adapt and keep an open mind\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" often proves to be a total \",\"type\":\"text\"},{\"text\":\"game-changer\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", and you and your team will \",\"type\":\"text\"},{\"text\":\"reap its benefits\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" for years to come. \",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Find out how our \",\"type\":\"text\"},{\"text\":\"start-up for visual content production\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" could be the partner you’ve always looked for. 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From actors to musicians, they are also fundamental for writers and photographers. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Presenting your own work\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"showing your talent\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" to the world is the best way to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"attract new clients\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" grow professionally\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". In the age of visuals, this has become even more important. We have new, powerful tools, but also new needs and new markets. In other words, new challenges. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So, how can photographers create the perfect portfolio?\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Defining target audience and specialty fields \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"First thing’s first: defining your\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" target audience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"photography fields\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" offered should be the first step. Choose a target audience to focus on. There are photographers who will cover just about \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"anything\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", which is fine for beginners or newcomers, but with time, all photographers have a chance to define what their field(s) of interest and specialty should be, or what the market requests the most. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"key to a fruitful career\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" is combining the photographer’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"passions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" with the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"demands\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of different audiences. A portfolio with too many examples of too many different styles will lack direction and specialization. A photographer trying to reach every single sector simultaneously might end up not finding anyone at all.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Photography specialty fields and target audience will influence the way a portfolio should be organized as well as the tone used throughout. Should it come across as artistic? Minimalistic? Sober? \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Defining your brand\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"After defining an audience and specialty field, the next question should be: “What do I actually include in my portfolio?”\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Highlighting\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" a photographer’s best work is an essential component of a strong portfolio, which should also offer \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"prominent examples\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of previous assignments - the best shots of their career. And if possible, the portfolio should include a good number of pictures per specialty field, it should be an \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"accurate \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"representation of the photographer’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"background and previous experiences\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Often, photographers’ websites do not advertise all of the genres they offer, and while it is better to limit the number of specialty fields and services (as mentioned above), the ones that are available should definitely be mentioned.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Also, sharing \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"complete\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"updated contact information\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" - including email and telephone number - is really important (and not just a contact form on websites)\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"German photographers’ websites are great examples of this, as the law requires web owners to show their contact information (in a section called “Impressum”) to protect users. Unintentionally, this makes it a lot easier to get in touch with them. Well played, Germany!\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In addition, it is important to add\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" equipment and license information\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" to attract the right genres or clients (real estate, underwater, drone…), along with an introduction, to give your portfolio a personalized touch\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Finally, the more \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"consistent\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" the content the better. For example, offering both boudoir and children photography (yes, it’s happened!) can be confusing. Websites that work best offer \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"complementary or compatible services\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" - food and real estate photography, real estate and drone, weddings and portraits. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" Finding the “Perfect” Platform\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Establishing which platform or medium should be used to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"showcase a portfolio\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" requires a lot of consideration. Here are some of the options available for photographers: \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Using your own website \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Creating a website is by far the best option to showcase a photographer’s portfolio and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"get established\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" as a professional. A \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"well-designed, well-organized website\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" can \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"add credibility and showcase creativity\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", while being a practical way to get visitors to browse, get acquainted with the work and options, and eventually get in touch to offer a job. Websites can also feature links to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"complementary social media pages\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" (LinkedIn, Instagram, or Behance/Wix - specifically designed to showcase portfolios …)\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Social Media\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Instagram has become a platform of choice for many photographers for two main reasons. Firstly, Instagram makes \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"engagement and interaction\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" with clients and bystanders easy. Secondly, it \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"increases visibility\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", especially when the profile is linked to a main website or portfolio. Although considered more “old-fashioned”, having a Facebook page is great to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"expand reach\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"attract a wider audience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and LinkedIn is essential to leave a mark as a professional. It’s important to note that no matter how useful social media is, it should never be the sole outlet of a portfolio. The low-resolution picture quality, the option to publish random comments, and inconvenient or controversial use of hashtags (e.g. political) could come across as unprofessional and unreliable. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Other Options\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course, photographers can always resort to a classic PDF portfolio. A CV may not always be useful, but a PDF with \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"photos and links\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" can be useful to have around and update regularly. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Design and presentation\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" are essential to present a relevant PDF portfolio, especially for certain fields (portrait, interior design, fashion, product…). \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The bottom line is that while there is no magic formula to create a perfect portfolio, a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"few ground rules\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" will definitely lead to successful results. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Understand your target audience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"communicate your fields of specialty\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" as clearly as possible. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Invest in a website\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of your very own, and rely on social media and other outlets for extra support. Show your best photos. Make yourself easily reachable and accessible. And while making it as a professional freelance photographer can be tough, a great portfolio can go a long way to acquire more clients. So good luck to all the pros out there. Go get ‘em!\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\"},{\"type\":\"paragraph\"},{\"type\":\"paragraph\"},{\"type\":\"paragraph\"},{\"type\":\"paragraph\"},{\"type\":\"paragraph\"},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In search of future opportunities? 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From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1. Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. 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From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1. Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". 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For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479446,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/f3073eaeb7/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Lucie Gautheron\",\"created_at\":\"2021-06-19T00:14:17.534Z\",\"published_at\":\"2021-06-19T00:14:20.470Z\",\"id\":56798041,\"uuid\":\"f30a7ed7-aec4-452c-8b49-ee5e07bd3f3a\",\"content\":{\"_uid\":\"e1b7cc8b-79a0-4a9c-ac39-9b3bcda5d963\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Lucie Gautheron\",\"component\":\"author\"},\"slug\":\"lucie-gautheron\",\"full_slug\":\"es/authors/lucie-gautheron\",\"sort_by_date\":null,\"position\":-20,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":56798012,\"meta_data\":null,\"group_id\":\"ab011cc3-f429-4100-9540-55e30cd29b84\",\"first_published_at\":\"2021-06-19T00:14:20.470Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"authors/lucie-gautheron\",\"translated_slugs\":[{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"it\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"es\"}]},\"previewImage\":{\"id\":2479443,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/65c188d580/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"Professional Photography For Real Estate: An essential service \",\"created_at\":\"2021-05-24T12:57:46.811Z\",\"published_at\":\"2021-06-24T15:16:27.822Z\",\"id\":52272395,\"uuid\":\"53df4dff-8189-4d62-ad27-64ba8c70547a\",\"content\":{\"seo\":{\"_uid\":\"4a81f52d-6df1-4641-af4f-1bb32eb583df\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"48f4a267-62bf-476f-a891-1eda21fb9910\",\"image\":\"\",\"title\":\"Professional Photography For Real Estate: An Essential Service \",\"topic\":\"\",\"author\":\"Lia Oliveira\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"The year 2020 has been a catalyst for change worldwide. For the real estate market, which had always relied on images to boost their sales, the challenges that came with the pandemic pushed them to go beyond and almost reinvent themselves, by re-thinking of ways to offer the best online experience to their clients.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content has the potential to help customers shape a deal and imagine specific experiences. In the real estate market, ensuring that clients \\\"get a first-hand feel\\\" for a place is a must!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But how do we create an experience through visual content?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Create a scenario\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A good photo goes beyond photography equipment and editing tools. It also relies on real estate production and mise-en-scène, also known as \\\"home staging\\\". \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Prepare the setting, keep every room visually clean (hide wires and unsightly objects such as bins, bags, routers, jackets, bathrobes and controllers). Open curtains, let the natural light in, consider your choice of bed sheets, fruits and vegetables, plants, books and magazines. These elements help viewers envision life in that space. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Hire a Professional \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Professional photographers have the skills and expertise to shoot pictures that flatter yet accurately depict the properties. When shooting interiors, for example, a professional will know that natural light works best, especially direct sunlight, unless the space includes a particular light design or needs to communicate a special atmosphere (like in the case of theme hotel rooms - ever heard of haunted house or treehouse themes for example?). A Professional will know how to shoot using the best equipment needed for the properties. For example, the best way to communicate the actual dimension of the space is to shoot with special lenses. Wide lenses are usually preferred to show the entire space, while mid-range lenses are used for details and close-ups. With a brief in hands, they’ll have the trained eyes to accurately describe the space through images. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Diversify your Content \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The real estate market can no longer solely rely on getting clients to visit the properties. As such, their offer and business deals depend a lot more on digital content than ever before and so it is no longer enough to include a few pictures on a website. Fortunately, there are other types of content that can complement the website pictures, such as virtual tours or floor plans. While great images can express the cozy, homelike ambiance of a property, a virtual tour and floor plans can give a more accurate description of the space. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Invest in Post-Production\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Light temperature, straightness of lines, cropping - all these elements are essential to guarantee consistency across all visuals, and make it as easy as possible for customers to grasp the information they need through the images on display. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data suggests that a well-conceived visual content can drive revenue and increase conversion rates. Listings with professional high-quality pictures lead to 24% more bookings, and 32% faster sales. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But more than numbers, when we carefully consider the power of content, what we want is for viewers to get an experience as close to the real deal as possible, and get them to think \\\"it's like we´re there\\\". In other words, get content that can virtually transport clients anywhere in the world. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Customer experiences start with websites and other digital touchpoints. Interested in getting ahead of your competitors and offering the best experience to your future clients? You’ve come to the right place. Contact our experts to get a personalized demo for your business.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"c2cc4cd4-c18d-4d9b-b123-995f9b36f253\",\"body\":[{\"_uid\":\"i-c8de079b-d3f6-4350-8156-1b5889e273b8\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2483877,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/d65aa979ef/professional-photography-for-real-estate-an-essential-service.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"fe00ee10-4620-47df-bacc-1352ea02ff61\",\"previewImage\":{\"id\":2483876,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/efae096aac/professional-photography-for-real-estate-an-essential-service.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"ce61460d-c453-477f-af71-77c0a0269905\"]},\"slug\":\"professional-photography-for-real-estate-an-essential-service\",\"full_slug\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"sort_by_date\":null,\"position\":170,\"tag_list\":[\"Business insights\",\"Visual content\",\"Short-term\",\"Real estate\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"f0fb4e4d-3b2b-47ab-aec9-b8a3de6d9af9\",\"first_published_at\":\"2021-05-24T12:58:44.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"translated_slugs\":[{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"Restaurant Photography: The Recipe for success\",\"created_at\":\"2021-05-24T12:52:12.848Z\",\"published_at\":\"2021-06-24T14:47:47.161Z\",\"id\":52269509,\"uuid\":\"ce61460d-c453-477f-af71-77c0a0269905\",\"content\":{\"seo\":{\"_uid\":\"e613d27d-6695-478d-80ed-feb708a9efac\",\"title\":\"Restaurant Photography: The Recipe for success\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"b7322ec9-74e9-4fd9-af17-6ce9b628902d\",\"body\":\"# \",\"image\":\"//a.storyblok.com/f/111801/723x407/1d67d8d76b/blog-preview-1.jpg\",\"intro\":\"\",\"title\":\"Restaurant Photography: The Recipe for Success\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Giulia Antonelli\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Think about what pushes you to buy something online. What is your decision based on? Beside your friends’ recommendations and other customers’ reviews, you’ll soon realize that in the end you’re going to \",\"type\":\"text\"},{\"text\":\"buy what you see\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This thinking process also applies to \",\"type\":\"text\"},{\"text\":\"online food ordering\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When making online dining decisions, people will browse through different platforms and websites, look at many different menus, and ultimately go for the most attractive option. And what’s better than a nice photo to make an option attractive?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But today, attracting customers is just one of the many priorities of food delivery companies. Navigating such an increasingly competitive environment implies a number of challenges, which calls for creative solutions to overcome them. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So, what can \",\"type\":\"text\"},{\"text\":\"food delivery companies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" achieve by leveraging the \",\"type\":\"text\"},{\"text\":\"power of photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"? Here are three great examples:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD A STRONG BRAND\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Studies show that while people only retain about 10% of the information they read, the number goes up to 65% when a picture is included. As such, great, consistent visual content across all channels (apps, websites, or social media) is the best way to create a well-constructed, recognizable brand, which audiences will easily remember.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD CUSTOMERS’ TRUST\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We already mentioned that people’s online purchasing decisions are based on what they see, so imagine their reactions when they end up with a product completely different from what they were promised! \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By using high-quality photos of the food that will actually be delivered to customers, you’ll be sure to set the right expectations and earn their trust in the process.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"However, say you promote a line of burgers with stock images that look nothing like your offer, the risk of underselling or overselling will become significantly higher, and the customers’ trust will inevitably decrease as rumors will have it that your company does not live up to its promises.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOST RESTAURANTS’ SALES\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let’s cut to the chase: success is (in part) measured by revenues as well as by numbers of sales transactions. And the impact of great photography becomes self-evident just by looking at data:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A study by Limetray highlighted an increase of more than 25% in conversion rates when restaurants moved from text-menus to image-based menus.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The famous American company Grubhub has seen a +30% increase in online orders for restaurants that were using photos on their menus. According to another industry giant, Deliveroo, individual menu items with images saw a 6.5% uplift in menu conversion, compared to those without. It’s no wonder that both companies actively encourage their partners to use professional photography!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"----\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Images are incredibly powerful. They trigger our emotions, help us remember, and make communication as immediate as possible. So when hungry customers browse the web for food delivery options, think of how inspired they’ll be by mouth-watering pictures illustrating your offer!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Would you like to stand out in a buffet of different options? Let’s connect! Request a demo with our experts and discover how we supply visual content for other food delivery companies!\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"e1e3e3bc-d4b4-46f4-bf09-93cfcd6c4556\",\"body\":[{\"_uid\":\"i-90d705f0-6fde-4f8e-aba5-13791d371c1f\",\"type\":\"default\",\"title\":\"Book a 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Visuals\",\"created_at\":\"2021-05-24T13:12:26.363Z\",\"published_at\":\"2021-06-23T15:48:56.389Z\",\"id\":52272437,\"uuid\":\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"content\":{\"seo\":{\"_uid\":\"f735d112-36ce-4a9f-8a9d-7faa97f640e6\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"d6ffce9e-4c88-4d6e-881d-f7848b8544bb\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"//a.storyblok.com/f/111801/2400x1259/8e8944e43e/articles-hero.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"How to Increase Conversion Rates with Visuals\",\"topic\":{\"name\":\"Business Insights\",\"created_at\":\"2021-06-14T12:50:48.174Z\",\"published_at\":\"2021-06-14T13:11:13.300Z\",\"id\":55678621,\"uuid\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"content\":{\"seo\":{\"_uid\":\"afd5ab8a-da9b-4f1c-a124-85a3f8569a3d\",\"title\":\"Business Insights | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"509ff065-ac52-45ba-b3c3-f5b40382be82\",\"component\":\"topic\"},\"slug\":\"business-insights\",\"full_slug\":\"resources/topics/business-insights\",\"sort_by_date\":null,\"position\":0,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"d87db3d0-9fa0-4ef1-8478-7a543d31e99a\",\"first_published_at\":\"2021-06-14T12:50:50.068Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/business-insights\",\"translated_slugs\":[{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"es\"}]},\"author\":\"Lucie Gautheron\",\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Take a little knowledge home with you\"},\"slug\":\"articles\",\"full_slug\":\"resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As industries turn more and more towards digital solutions able to reach out to broader, international audiences, sales strategies have had to adapt to face fierce competition, with tactics made to attract and convert customers who find themselves lost in an overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1. Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. 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