{"componentChunkName":"component---src-templates-post-template-js","path":"/resources/how-to-boost-efficient-designer-developer-collaborations-in-tech-companies/","result":{"data":{"storyblokEntry":{"id":"storyblokentry-71413731-default","name":"How to Boost Efficient Designer-Developer Collaborations in Tech Companies ","content":"{\"seo\":{\"_uid\":\"6ba1c200-e1b8-48e8-87be-4a005bb412a3\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"405cf027-c157-428a-b876-0b965b115c74\",\"title\":\"How to Boost Efficient Designer-Developer Collaborations in Tech Companies \",\"topic\":{\"name\":\"Tech Talks\",\"created_at\":\"2021-06-14T12:51:00.144Z\",\"published_at\":\"2021-06-14T13:11:02.322Z\",\"id\":55678622,\"uuid\":\"043f9415-ea58-486f-80ba-ce09f73c05c7\",\"content\":{\"seo\":{\"_uid\":\"ca44d121-d7f9-412f-af60-1f34934d5a46\",\"title\":\"Tech Talks | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"732033d3-5e0e-4ba7-983e-02058020595e\",\"component\":\"topic\"},\"slug\":\"tech-talks\",\"full_slug\":\"resources/topics/tech-talks\",\"sort_by_date\":null,\"position\":-10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"181160e3-821d-40da-a7fb-a850d43ea099\",\"first_published_at\":\"2021-06-14T12:51:04.620Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/tech-talks\",\"translated_slugs\":[{\"path\":\"resources/topics/tech-talks\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/tech-talks\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/tech-talks\",\"name\":null,\"lang\":\"es\"}]},\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Take a little knowledge home with you\"},\"slug\":\"articles\",\"full_slug\":\"resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Are you sick of hearing the same old story about the eternal fight between \",\"type\":\"text\"},{\"text\":\"designers and developers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"? So are we! You know that classic scenario...When UX designers ask for a unicorn but developers discourage that request because the deadline is too tight, and finally the team ends up making a donkey with a blue tail and everybody is happy...\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are a few tips to boost collaboration between the two, brought to you by a team of UX/UI designer and Front End developer working together in one of the coolest tech startups in Italy, who learned that combining strengths and skills is the key to creating a meaningful tech product. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But first of all, why is the designer and developer relationship so important? Quite simply, the pair acts as the engine in charge of product development and evolution, especially in fast-growing tech start-ups. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Every day, the team needs to forecast problems that may arise along the path, strive to find the right compromise between value for the customer, speed, and quality. Simultaneously, we have to understand each other even though we sometimes speak different languages. We must exchange knowledge to better cope with problems and find effective solutions. Not easy, right?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Waste and reworks are our enemies and we must try to avoid them as much as possible, including unwanted functionality, interface visual inconsistency, poor user experience, broken flows, loading problems, service malfunctioning, bugs, etc.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Reworks cause inaccuracies and slow down the workflows because we have to focus on fixing errors that could have been avoided by forecasting the problems. What causes these reworks? Well, oftentimes, they are\",\"type\":\"text\"},{\"text\":\" linked to a lack of internal communication and often poor collaboration efficiency among team members.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Sometimes it can be difficult to create a relationship of mutual trust, especially in working environments that encourage competition rather than collaboration (fortunately, this is not our case!). A good working environment is a ground on which efficient collaboration can take place and grow healthily.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To improve communication and make the dev/designer’s collaboration and life as easy as possible, here are 3 activities we carry out on a regular basis: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1. Conduct Product Discovery Meetings\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"On a weekly basis, we participate in meetings known as  \\\"product discovery\\\". Those meetings are fundamental to ensure the successful development and implementation of our product. Within the product discovery meeting, we exchange knowledge about particular functionalities that have been prototyped by the product team. It is our moment to share all types of feedback in a \",\"type\":\"text\"},{\"text\":\"totally transparent and fearless way\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\": doubts, implementation difficulties, worries about how a feature will evolve... Most of the time we need to deepen the research and come back with a new proposal to share with the rest of the team. Those meetings are a safe, non-judgmental place where enthusiasm prevails, as well as a positive energy  that enhances the bond between the developer and designer teams.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"2. Find a compromise\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"For all you perfectionists out there - do not be afraid of the word \\\"compromise\\\"! We are not talking about sacrificing the quality of our work but meeting each other halfway by finding the right balance to release a minimum set of \",\"type\":\"text\"},{\"text\":\"measurable, valuable\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" features in a short time, for the good of the final result.  After all, would you build a very complicated scientific instrument at a very high cost without making sure it could really serve the users? We wouldn’t!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This is what we mean by  \\\"compromise\\\" - we build products for our users, and sprint after sprint, we refine and improve them, taking user behaviors into consideration with every step. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When we talk about “measuring”, we mean listening to the final user. This iterative and \\\"step by step\\\" approach brings advantages both in terms of design and development. For example, we get to know the products we are building inside and out, and we can therefore manage our code better if we need to. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"3. Experiment daily\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We don’t just communicate in our weekly scheduled meetings but on a daily basis. Developers and designers, as well as the whole engineering team and the product team, should always be aligned on ongoing developments. The daily stand-ups help us keep track of the daily workflow, but we always find extra time to keep in touch and exchange ideas - which are always welcome! - and go over smaller details and how we can do better. We share a\",\"type\":\"text\"},{\"text\":\" storybook\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://storybook.js.org/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", a tool that allows us to build UI components in a totally isolated environment, write documentation and test them interactively, which is used by the designer to test components and give continuous feedback to frontend developers.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So to cut a long story short, efficient collaboration is fundamental to ensure a smooth workflow and the best results possible. Collaboration is essential, and it’s never too late to start working on it! Creating an environment built on mutual trust and communication will not only benefit the company but will help you work better and smarter!\",\"type\":\"text\"},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Interested in finding out more about our department?\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"c78fadb3-42ad-40f1-a388-a2d31f78faa0\",\"body\":[{\"_uid\":\"i-99279f4b-5dde-4914-8165-b0f447bf6e47\",\"type\":\"default\",\"title\":\"Visit our Tech 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| Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Take a little knowledge home with you\"},\"slug\":\"articles\",\"full_slug\":\"resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Tech product launches are not easy. No matter how much a team plans upfront, launches will always involve changes in directions and new areas of opportunity to explore.\",\"type\":\"text\"},{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A strong product launch strategy has to be built on \",\"type\":\"text\"},{\"text\":\"education\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In addition to placing a new offering on the market, the brand needs to act as a guide.\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Audiences might feel lost or unsure of how to get started with your new product.\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"text\":\"That’s where \",\"type\":\"text\"},{\"text\":\"content\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" comes into play. Through newsletters, blog articles, customer stories, infographics, guides, demos, and other assets, content can help position a company and help foster a better, more thorough \",\"type\":\"text\"},{\"text\":\"customer conversation\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Here are a few \",\"type\":\"text\"},{\"text\":\"steps \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"with\",\"type\":\"text\"},{\"text\":\" initiatives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that can support a product marketing strategy and help make a product launch successful:\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Step 1: Customer development\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"A strong product launch cannot be built without full customer knowledge. The more you know them, the easier it is to build a product that addresses their pain points. \",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"text\":\"To get that knowledge, it isn’t necessary to interview hundreds of people to conduct market research. Reaching out to 15-20 customers could give you the information you need to build a product marketing plan for the \",\"type\":\"text\"},{\"text\":\"launch of a new product\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Step 2: Identify Points of Friction\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"When customers drop from your conversion funnel (mostly after the launching of a new Product), it usually means that there are different problems in understanding the flows and processes. For example, the product messaging \",\"type\":\"text\"},{\"text\":\"lacks clarity\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or the process is \",\"type\":\"text\"},{\"text\":\"confusing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". But \",\"type\":\"text\"},{\"text\":\"content\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" can help overcome those challenges.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When product communication is misleading or not clear enough, review your messaging. If processes are confusing, create content such as guides, demos, or even better, an onboarding process.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"},{\"text\":\"By understanding the points of friction in your sales process, you can create and develop the right \",\"type\":\"text\"},{\"text\":\"collateral\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". If audiences are skeptical about the ROI of your product, sharing customer stories will enlighten them. \",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"text\":\"In other words, creating content will put you in control.\",\"type\":\"text\"},{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Step 3: Identify the Growth Levers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Go to your sales team and find out how potential customers are \",\"type\":\"text\"},{\"text\":\"learning\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" about your company. Then talk to the support team to learn how customers are \",\"type\":\"text\"},{\"text\":\"engaging\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" with product information.\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Thanks to content, you can \",\"type\":\"text\"},{\"text\":\"significantly improve\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" these relationships and communication points. These communication touchpoints can add value to your product by creating the right informative content customized for every stage of the funnel.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Step 4: Learn and adapt\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Once you cover Steps 1 & 2 you’ll be able to reassess your content marketing assumptions, uncover new areas of focus, and identify areas where messaging could be a lot stronger.\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Almost every company experiences a \",\"type\":\"text\"},{\"text\":\"learning curve\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" when \",\"type\":\"text\"},{\"text\":\"launching a new\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"product\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", which is immensely helpful. Learning is the best way to feel challenged to create the best product, messaging, positioning, and content assets possible.\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Start by examining the areas of strength, before addressing the rest. As you continue to \",\"type\":\"text\"},{\"text\":\"develop\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" your strategy and \",\"type\":\"text\"},{\"text\":\"learn\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", you will also spot new areas of opportunity for your content and messaging.\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"text\":\"Start small, learn as much as you can, and grow.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Content to support your product communication\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Content puts you in control and is crucial communication support. The top three content types to support your \",\"type\":\"text\"},{\"text\":\"product communication tactics\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" include:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1. Customer success stories\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Customers are now research-driven and keen to find solutions that perfectly fit their needs. \",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"text\":\"That’s where customer success stories come into play. They’re educational assets that show how similar customers have gained \",\"type\":\"text\"},{\"text\":\"value\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"from your\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"product\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", and how your solution helped them achieve their goals.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Strong stories should have the following qualities:\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"They are narrative-driven and do not have a sales pitch frame.\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"They are customer-centric and focus on your customers’ pain points rather than your product.\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"They incorporate customers’ ROI and key performance metrics.\",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Customer stories’ assets can be used for a variety of channels, from website resources and marketing campaigns to direct customer communications.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"2. Internal Newsletters\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Internal newsletters can share the learnings of the marketing, sales, and customer-facing teams and \",\"type\":\"text\"},{\"text\":\"communicate information\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" about new initiatives, releases and launches.\",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Building customer conversation is key, but internal cross-team communication is important as well. Your teams need to push in the \",\"type\":\"text\"},{\"text\":\"same direction\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and be excited about initiatives, such as new product launches. \",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Product launches should be clearly communicated to every company department, including product development and positioning. Moreover, internal communication is important to manage expectations and update the teams with the latest knowledge.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"3. Onboarding Materials\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Communicating a new product can be tricky, especially if it includes a new complex process or flow. 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| Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Take a little knowledge home with you\"},\"slug\":\"articles\",\"full_slug\":\"resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Every day around the world, technology vendors send thousands of commercial proposals to be evaluated and considered. \",\"type\":\"text\"},{\"text\":\"Partnering and purchasing solutions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" from other companies is a \",\"type\":\"text\"},{\"text\":\"vital part\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of how our economy operates on a daily basis. As this is something so familiar to many of us, I often get the question: \",\"type\":\"text\"},{\"text\":\"why should we partner with a start-up?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" With the growth of larger technology companies over the past couple of years, isn’t it safer to choose to work with a larger, bigger and more established company?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In many cases, the answer to this question is no. Depending on your company’s specific needs, start-ups can provide a series of benefits and advantages that larger organizations cannot. Here are four important reasons why partnering with a start-up can work to a company’s advantage: \",\"type\":\"text\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":1},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Agility and speed: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Smaller start-up companies are by definition...small. Having less resources and headcount might sometimes be seen as a disadvantage, but in many cases it is a \",\"type\":\"text\"},{\"text\":\"blessing in disguise\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Looking for a quote from the sales team? Having trouble and needing to contact customer support? Wondering what the product roadmap is? These are all important questions that customers have. At larger technology companies, answering a ticket can take multiple days, let alone actioning feedback regarding the product roadmap or providing visibility on pricing. \",\"type\":\"text\"},{\"text\":\"Start-ups can tackle all of these issues faster\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", as they have a \",\"type\":\"text\"},{\"text\":\"smaller organizational footprint\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and require the alignment of \",\"type\":\"text\"},{\"text\":\"less people\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" for every decision. For final customers, this means \",\"type\":\"text\"},{\"text\":\"less time spent on administrative burdens\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", which in turn can be used to \",\"type\":\"text\"},{\"text\":\"unlock all the benefits their product can offer them.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Innovation:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Many young tech companies are \",\"type\":\"text\"},{\"text\":\"disrupting a market category\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or in some cases, even creating a new one. Start-ups are not anchored down by how things currently are, and they focus on how things \",\"type\":\"text\"},{\"text\":\"should be\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\". By partnering with them, companies can \",\"type\":\"text\"},{\"text\":\"access a completely new set of technologies, features and enhancements\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that can give them a competitive advantage over their competitors. Partnering with a start-up can help you \",\"type\":\"text\"},{\"text\":\"break free from the weights\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that are currently holding you down, spurring \",\"type\":\"text\"},{\"text\":\"innovation and growth\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" within your organization. \",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Commitment:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" For a start-up, every customer counts. First, the number of clients in their portfolios is smaller with respect to larger players. Most importantly, start-up employees are wildly \",\"type\":\"text\"},{\"text\":\"committed\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" — they are eager to make their company’s mission and vision a reality. They will go to great lengths to provide every single customer with the \",\"type\":\"text\"},{\"text\":\"highest level of service\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" for \",\"type\":\"text\"},{\"text\":\"each part of the buying journey\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". This type of attention is much harder to get from larger vendors or players that have thousands - even millions - of different customers, and prioritize their efforts and resources on the customers with the biggest budgets. \",\"type\":\"text\"},{\"type\":\"hard_break\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Flexibility:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Choosing a start-up as a vendor can also give companies the \",\"type\":\"text\"},{\"text\":\"margin of flexibility\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that long-established entities so often lack. This can come across in many different ways. For example, a smaller vendor is more likely to provide \",\"type\":\"text\"},{\"text\":\"advantageous commercial conditions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" (discounts, payment terms, etc.) than a larger player. Start-ups are also more likely to \",\"type\":\"text\"},{\"text\":\"welcome input from customers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" who wish to have their say in a \",\"type\":\"text\"},{\"text\":\"product roadmap\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and look for \",\"type\":\"text\"},{\"text\":\"tailor-made product feature developments\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" able to meet their very own specific needs and problems. Working with a partner \",\"type\":\"text\"},{\"text\":\"willing to adapt and keep an open mind\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" often proves to be a total \",\"type\":\"text\"},{\"text\":\"game-changer\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", and you and your team will \",\"type\":\"text\"},{\"text\":\"reap its benefits\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" for years to come. \",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Find out how our \",\"type\":\"text\"},{\"text\":\"start-up for visual content production\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" could be the partner you’ve always looked for. Request a demo now!\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"35d7bc55-7cfd-4842-a7e0-3fb3dea0db6f\",\"body\":[{\"_uid\":\"i-8c52fe7f-aa4e-4348-a8df-fdf919945297\",\"type\":\"default\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2703341,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/e177b65380/4-reasons-to-partner-start-up.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Ludovico Mastrocinque García\",\"created_at\":\"2021-08-09T10:24:05.866Z\",\"published_at\":\"2021-08-09T10:24:17.538Z\",\"id\":65221760,\"uuid\":\"946beb58-f51f-4c1c-b6cb-3b4cbbd96896\",\"content\":{\"_uid\":\"3262d84e-f1ff-439b-be50-a687f476ba25\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Ludovico Mastrocinque García\",\"component\":\"author\"},\"slug\":\"ludovico-mastrocinque-garcia\",\"full_slug\":\"authors/ludovico-mastrocinque-garcia\",\"sort_by_date\":null,\"position\":-130,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":56798012,\"meta_data\":null,\"group_id\":\"9d354070-7319-47d3-b4ef-ec87fda830d1\",\"first_published_at\":\"2021-08-09T10:24:17.538Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"authors/ludovico-mastrocinque-garcia\",\"translated_slugs\":[{\"path\":\"authors/ludovico-mastrocinque-garcia\",\"name\":null,\"lang\":\"it\"},{\"path\":\"authors/ludovico-mastrocinque-garcia\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"authors/ludovico-mastrocinque-garcia\",\"name\":null,\"lang\":\"es\"}]},\"previewImage\":{\"id\":2703339,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/94dbfd79c4/4-reasons-to-partner-start-up.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"Why Visuals Are So Powerful\",\"created_at\":\"2021-06-17T15:12:24.026Z\",\"published_at\":\"2021-06-23T09:57:16.576Z\",\"id\":56524988,\"uuid\":\"4df199be-a482-4b28-ad90-c1f317c28b0c\",\"content\":{\"seo\":{\"_uid\":\"d2800041-44fb-4290-8eda-4f8ae2721590\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"5bd68976-97de-42ac-8dbf-1e951544b506\",\"title\":\"Why Visuals Are So Powerful\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Jacopo Benedetti\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Photos are the undeniable “must” of our 21st century lives. Ten years ago, Instagram launched as a photo-based social media, yet most people didn’t know what it was and no one could have predicted its unbelievable popularity. Ten years ago,\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" online commerce worldwide\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" accounted for 572B$, but in  2020 that number surged to 4,2 trillion, and is expected  to reach 6,5 trillion by 2023. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In today’s economy, \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"e-commerce\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" has taken a place of choice in the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"global retail panorama\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", which experienced a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"substantial transformation\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" with the rise of the Internet in the late 90s. As digital touchpoints grow increasingly central to modern life, online transactions have become increasingly vital for people all over the world, turning into the bread-and-butter of many retails companies. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In this growing online ecosystem, visual content plays a central role. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Images and content drive and enable online transactions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Just stop for a second and think of what you bought last week on Amazon, Deliveroo, Airbnb, or any other e-commerce. Did you purchase a product, a meal, or an apartment? No, what you bought were images, online representations of those purchases. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Great quality pictures\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" push consumers to complete online transactions. But what makes a picture “good” enough to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"drive sales\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"? Behind what we consider a good picture, there's science. How's that? Yes! - According to Charles Darwin’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"On the Origins of Species\",\"type\":\"text\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", the first pluricellular organisms on Earth started seeing the World before understanding what the world was. Eyes and vision were born deep in the oceans, in pluricellular organisms called trilobites, which used light as energy. That’s how vision was created 541 million years ago. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"That same organ (the eyes) went through several levels of improvement (thanks Charles for modelling it!) until around 85 million years ago, when the first primates further developed their brain functions and made a giant leap for humankind. They started making paintings in caves. The human first alphabet was created. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But what does any of this have to do with the worth of \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"professional photos\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"? That value is intrinsic to how our brain has developed over the past several hundred million years. From Darwin’s findings, it is safe to conclude that \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"vision\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and its connected brain functions, are 450 million years older than brain functions responsible for reading and writing. Neurophysiology explains that the centers for image processing in our brains lie very close to our amygdala and hypothalamus, two fascinating subcortical areas of our brains that are  responsible for our emotions, mood, and autonoetic conscience. In other words, our brains are much more skilled at \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"extracting information and making decisions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" by  \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"looking at images\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and visual content than they are at drawing conclusions from written material. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"And that’s how science sheds light on the famous saying that “a picture is worth 1000 words”. That's why companies worldwide invested and continue to  invest trillions of dollars to produce, use and analyze visual content to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"boost their e-commerce offer\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Visual content communicates information that is\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" processed faster\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" than any other communication method. For companies and consumers, pictures are a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"time-saver\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and when it comes to picking between visuals out there on the web, \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"professional shots\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" are what ultimately make the difference and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"drive sales\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Interested in finding out how our photo solutions can help your business? Request a demo now! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"67e05724-91a5-418a-b0b7-00785626fcd4\",\"body\":[{\"_uid\":\"i-b6a91a23-16d0-45a7-b53e-6216e6b76109\",\"type\":\"default\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2477644,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/efba26211d/why-visuals-are-so-powerful.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"bda50f66-da3e-4467-ac17-76b75274bdcd\",\"previewImage\":{\"id\":2477643,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/0605d9a4f3/why-visuals-are-so-powerful.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"e1501352-79c5-4a30-a20e-34e4889a59c0\",\"bc44b448-1222-4d04-8614-6c55c716bbbd\",\"65a123ee-6e02-463f-a9b0-21c711f04b4b\"]},\"slug\":\"why-visuals-are-so-powerful\",\"full_slug\":\"resources/why-visuals-are-so-powerful\",\"sort_by_date\":null,\"position\":90,\"tag_list\":[\"Photographers\",\"e-commerce\",\"Visual content\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"05a3617b-2789-403a-b2de-5e7d1d785700\",\"first_published_at\":\"2021-06-17T15:15:31.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/why-visuals-are-so-powerful\",\"translated_slugs\":[{\"path\":\"resources/why-visuals-are-so-powerful\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/why-visuals-are-so-powerful\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/why-visuals-are-so-powerful\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"How to Increase Conversion Rates with Visuals\",\"created_at\":\"2021-05-24T13:12:26.363Z\",\"published_at\":\"2021-06-23T15:48:56.389Z\",\"id\":52272437,\"uuid\":\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"content\":{\"seo\":{\"_uid\":\"f735d112-36ce-4a9f-8a9d-7faa97f640e6\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"d6ffce9e-4c88-4d6e-881d-f7848b8544bb\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"//a.storyblok.com/f/111801/2400x1259/8e8944e43e/articles-hero.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"How to Increase Conversion Rates with Visuals\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Lucie Gautheron\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As industries turn more and more towards digital solutions able to reach out to broader, international audiences, sales strategies have had to adapt to face fierce competition, with tactics made to attract and convert customers who find themselves lost in an overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479446,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/f3073eaeb7/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"f30a7ed7-aec4-452c-8b49-ee5e07bd3f3a\",\"previewImage\":{\"id\":2479443,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/65c188d580/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"53df4dff-8189-4d62-ad27-64ba8c70547a\",\"ce61460d-c453-477f-af71-77c0a0269905\",\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\"]},\"slug\":\"how-to-increase-conversion-rates-with-visuals\",\"full_slug\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"sort_by_date\":null,\"position\":160,\"tag_list\":[\"Food\",\"Business insights\",\"Visual content\",\"Real estate\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"89528ee9-e4fc-478b-8fb3-2a0ea1f30d77\",\"first_published_at\":\"2021-05-24T13:16:41.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"translated_slugs\":[{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"Why Brand Consistency Matters\",\"created_at\":\"2021-06-17T14:18:59.682Z\",\"published_at\":\"2021-06-25T09:02:49.209Z\",\"id\":56517102,\"uuid\":\"bc44b448-1222-4d04-8614-6c55c716bbbd\",\"content\":{\"seo\":{\"_uid\":\"de277365-a249-4639-a01f-56c21ead435e\",\"title\":\"Why Brand Consistency Matters?\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"8f39ad4f-263a-4c3a-9da4-7d4c941cf88a\",\"title\":\"Why Brand Consistency Matters\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Nicola Sterchele\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Brand consistency\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" is the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"golden key of online marketing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". It helps find \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"solutions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"to convert more\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and ultimately \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"increase sales\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". According to Lucidpress\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" research\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.lucidpress.com/pages/resources/report/the-impact-of-brand-consistency\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", creating a consistent brand can \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"increase revenue by 33%\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Consistency in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"message, visual identity, and tone of voice\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" accounts for a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strong customer experience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and helps understand what they should expect, how to interact with a product, while encouraging them to come back and purchase some more. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"No matter the channel they operate on, brands should aim at providing a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"unified experience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" in line with their branding elements, including core values, visual elements and messaging. This helps brands create a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strong bond with their audience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", leading to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"long-term benefits for the company’s success\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But why is it so important? Nowadays, should brands pay more attention to creating excellent products or delivering the best-in-class services that clients need and want to buy? Why should brands invest time and effort in creating \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"“consistent”  customer experiences?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" Here are a few reasons:\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":1},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"First impression counts\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When looking to attract new users,\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" consider the impression they get\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" when they approach a brand website or app for the first time. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"According to research\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.8ways.ch/en/digital-news/visual-design-why-first-impressions-matter\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", it takes only 0.05 seconds for users to get a first impression of a brand website or product, even before navigating or interacting. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Brand marketers or user designers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" should make sure they provide an impactful and consistent experience across all the channels - from social media ads to website presentation or in-app purchases. This means creating a user journey with a unique experience - from colors to visuals and messaging. Imagine a brand that advertises a product as fun and trendy, but the actual user journey is boring and serious! It would lead potential customers to confusion and they might leave without purchasing what they were looking for! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":2},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Consumers trust brands they recognize. \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Many marketers invest time and energy to create a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"solid brand that users will remember\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", but brand recognition is not just about getting your name, claims or colors out there, it’s about \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"creating a set of elements \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"that users can find everywhere, with which they can connect on a personal level. Starbucks is a great example of that: customers can enjoy the exact same experience no matter where they are located - the menu is the same, the waiters make the same spelling mistakes when they write your name on a cup! Apply that rule to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"digital touchpoints\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", customers will be more likely to come back to e-commerce websites where each page includes the same information, with a consistent layout and visual options, making it easy to browse and click on “check out”! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Brand consistency is not just important to help users remember a brand or company, it is also useful to help create what is known as  “\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Aha moments\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.intercom.com/blog/understanding-your-aha-moments-and-putting-them-to-work/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"bold\"},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"” -\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"feelings of delight\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"that reveal the product’s true value as remembered by the human brain. Research has long shown that purchases are more often driven by \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"emotions than logic\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". In fact, according to H\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"arvard Professor Gerald Zaltman, 95% of purchase decision-making takes place in the subconscious mind, \",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.inc.com/logan-chierotti/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"driven by emotions and past positive experiences. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"},{\"type\":\"hard_break\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":3},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visuals enhance brand consistency \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By now, we know that consistency is fundamental to guarantee a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"brand’s success\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", including getting consistent visual content, but it is often challenging, especially for international companies dealing with different corporate branches or different external agencies, each with their own view of what the brand’s look and feel should be like.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOM comes into the game to help companies scale up visual production and keep consistent results everywhere, regardless of location, thanks to the standard guidelines created with the brands and our proprietary \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Visual Production Platform\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/how-it-works\",\"uuid\":\"eb458f15-aef6-43bd-a41e-8ca67ecc60c0\",\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"story\"}},{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"that standardizes the management and production of visuals. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Interested in finding out more about keeping your brand consistent with visuals? 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most for a \",\"type\":\"text\"},{\"text\":\"Product Manager (PM). \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Understanding why users \",\"type\":\"text\"},{\"text\":\"interact\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" with the designed product, what problems they encounter most frequently, what their \",\"type\":\"text\"},{\"text\":\"needs\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" are, is part of every PM's daily routine.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This is why at BOOM we have built a \",\"type\":\"text\"},{\"text\":\"customer-centric culture\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Here are \",\"type\":\"text\"},{\"text\":\"four main points\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" to take into consideration for a successful product team mindset: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Vanity 1, Usefulness 0.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Very often, the activities prioritized within the backlog are determined by internal mediation between the product team and business stakeholders, with confusing outcomes as the value for the user becomes mixed up with the value suggested by other departments. As a result, you will find yourself administering a list of features rather than a list of needs. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So the question is, what strategies create useful products that satisfy users’ needs?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The answer lies in focusing on data more than opinion, being willing to learn everything you can about your product as fast as possible, and above all, experiment as much as you can!  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data Beats Emotions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"At BOOM we have a motto: \\\"If you can’t measure it, it doesn’t exist at all\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Having opinions is legitimate and they are often useful for analysis. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But with \",\"type\":\"text\"},{\"text\":\"data to back them up\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", opinions become \",\"type\":\"text\"},{\"text\":\"facts\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", which are rarely questioned. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Therefore, we believe that the \",\"type\":\"text\"},{\"text\":\"only element\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" capable of guiding our choices is the \",\"type\":\"text\"},{\"text\":\"data\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that comes from appropriately structured \",\"type\":\"text\"},{\"text\":\"analysis about user needs\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", \",\"type\":\"text\"},{\"text\":\"user behaviors,\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and the analysis of other data that will tell us something worth investigating. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So how can we understand what is really important for the end-user?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"And above all, how can we release value in the shortest time possible?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To this end, \",\"type\":\"text\"},{\"text\":\"product discovery\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" is what supports us.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Learn Fast.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Once a problem is observed or a need is perceived, there is a hasty tendency to ground a functionality. It doesn't matter if the information is partial or if the problem comes from a single source - what matters is having the backlog full of activities and having the tech team committed to developing them. Do you know what happens to those cases?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The tech team will have worked on features without a concrete goal, but more importantly, the users’ problems won’t be solved, leading them to abandon the product because the outputs would have been favored over outcomes. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The alternative? Once you identify the problem at hand, ask yourself the following two questions: 1) What do we know about this problem 2) what do we not know about it? \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"If the elements we don't know are \",\"type\":\"text\"},{\"text\":\"far superior \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"to the ones we \",\"type\":\"text\"},{\"text\":\"do\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" know, then a \",\"type\":\"text\"},{\"text\":\"discovery phase \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"is in order. 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A problem cannot be analyzed from a single perspective as it can be the result of a series of interviews, and it is often necessary to \",\"type\":\"text\"},{\"text\":\"diversify the sources\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" in order to \",\"type\":\"text\"},{\"text\":\"collect and organize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" as much information as possible.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When analyzing user behaviors, we look for information on how they \",\"type\":\"text\"},{\"text\":\"use\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and\",\"type\":\"text\"},{\"text\":\" interact\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" with the product. 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To this end, we set up a \",\"type\":\"text\"},{\"text\":\"series of small experiments\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that can \",\"type\":\"text\"},{\"text\":\"support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" us in our subsequent evaluations - which will make it possible to \",\"type\":\"text\"},{\"text\":\"release many small MVPs\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" by validating initial assumptions, collecting other data and improving what has already been created. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Continuous discovery is a daily process that is paired with continuous delivery.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The \",\"type\":\"text\"},{\"text\":\"harmony \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"within a team of engineers is essential to create successful products, which is why our discovery activities are never limited to the product department. 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Visit our \",\"type\":\"text\"},{\"text\":\"tech pages!\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/enterprise\",\"uuid\":\"cc2b8e9f-f6b2-496b-bf28-89a06de4d188\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]}]}]},\"hero_image\":{\"id\":2612372,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/359099ca60/5-key-tips.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":[],\"previewImage\":{\"id\":2612371,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/02c34e4c30/5-key-tips.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"The Visual Production Platform: The Tech Behind the Start-up\",\"created_at\":\"2021-06-17T15:29:01.453Z\",\"published_at\":\"2021-06-23T15:30:58.597Z\",\"id\":56532041,\"uuid\":\"852bd7f6-6e9f-4f8e-894b-4b01757e930e\",\"content\":{\"seo\":{\"_uid\":\"f76520ca-8358-46c2-a5af-906538e26e0c\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"ccde43a6-68aa-4e96-8a0a-8e262f5f3834\",\"title\":\"The Visual Production Platform: The Tech Behind the Start-up\",\"topic\":\"043f9415-ea58-486f-80ba-ce09f73c05c7\",\"author\":\"Stefano Iasi\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Simplifying the production and management of visual content for online companies has never been easier than with the efficiency of a reliable \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"tech partner\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". The perks? A \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"streamlined process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" that hides a world of complexity. BOOM offers a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strategic partnership \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"for \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"fast production of visual content at scale\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", through one main technology: The \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Visual Production Platform.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOM transforms the way visual content is produced and managed all over the world, providing a\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" simplified, frictionless experience \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"for users. How is such a goal made possible? \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"At the heart of BOOM stands a technological stack that streamlines the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"generation process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of visual content from \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"booking to delivery\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", supporting \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"interactions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of multiple actors: 1) our \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"customers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" 2) our\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" photographers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" 3) the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"customers of our customers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" (they are typically the recipients of the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"visual content\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\") and 4) the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"BOOM operators\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Their interactions are supported and orchestrated by the BOOM Platform, a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"native cloud application that secures and simplifies the user experience. \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So how exactly does this \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"technology enable us to produce at scale\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"? Here’s how! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content production in one click\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The visual content production journey starts with a customer\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" logging\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" into the platform and creating a new order. Actually, the only thing BOOM customers have to do is provide a geographic location where the photoshoot should take place. From that point on, BOOM’s Operators take care of the photoshoot’s\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" logistics\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", including the setting of a date, with the support of the platform’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automation support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Once the visual content is ready, the client is notified and can \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"access the platform to download the material\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" in just a few seconds.  \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Throughout the entire order lifecycle, the final client (in other words, the business owners whose trade is exposed through visuals) receives regular communication, which is a key factor for a positive customer experience, and can choose to be as active as they like, by accessing their details and following the process in their reserved area. In fact, premium customers can customize their communication flow to fit their brand and style, to offer their affiliated businesses a complete tailored experience.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Behind the scenes\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Sounds pretty simple, doesn’t it? Yet this “straightforward” user experience hides a complex behind-the-scenes flow. When a new order is scheduled, the BOOM Platform \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automatically identifies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"notifies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" the best photographers for the assignment. Following the photoshoot, the photographer can access the platform and upload the content onto the cloud, which is then automatically transferred to a post-production team, and automatically sent back to the platform for a final review by the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"BOOM quality specialists\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". This back-and-forth process with external entities requires a secure \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"API-based integration\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Once the order is completed, the visual content stays on BOOM’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"storage unit\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" forever, and is made accessible to clients long after they first download their order, so they never have to worry about storing or managing their content. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In order for this entire process to run smoothly, the platform must be able to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" BOOM’s operators, in case of glitches, rescheduling or reshoot (if the original quality didn’t match BOOM’s standards). The platform allows a\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" frictionless communication process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" with photographers and business owners, and provides all the information necessary to successfully complete the photoshoot and the final delivery of content. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Built to scale and ever-involving\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The entire system is designed to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"prevent errors\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". For instance, the business owner’s input is \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automatically validated\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" to confirm the geographic location actually exists, photographers cannot upload more photos than requested or cannot upload corrupted or invalid files. In addition, since we believe in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"continuous improvement\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"data-driven business\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", we collect feedback and specific details on what went wrong, which we then review and use to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"refine\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" our process and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"optimize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" our system. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In order to handle clients requesting large quantities of content orders, BOOM’s Platform includes features that enable the simple management of a massive amount of orders. For instance, it is possible to create and monitor orders in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"bulk\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" - order 500 photoshoots by uploading a CSV file through the platform’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"bulk upload feature.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, our customers can integrate their systems with our stack, by means of our \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Open RESTful API\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Through this option, they can book and manage orders from their systems (i.e. their Salesforce) and get notified for each stage of the production lifecycle. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"These flows are used for photo production, but the possibilities of BOOM’s platform are much wider. The entire company is currently focusing on developing it both in terms of new visual content to support but also in terms of \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"new software capabilities\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" that can simplify the life of our users by offering them a delightful user experience. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\"},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Get in touch with us to start a new experience in visual content production and management!\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"7eca641a-0e8e-4271-a8e7-0d2088eaf706\",\"body\":[{\"_uid\":\"i-9d79ac98-106f-4559-b53e-abe9394ad32a\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479371,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/9c235a0ff8/the-visual-production-platform-the-tech-behind-the-start-up.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"a4fdec57-3205-4ec6-975e-026f446f0b07\",\"previewImage\":{\"id\":2479375,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/31ca109b53/the-visual-production-platform-the-tech-behind-the-start-up.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"65a123ee-6e02-463f-a9b0-21c711f04b4b\",\"bc44b448-1222-4d04-8614-6c55c716bbbd\",\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\"]},\"slug\":\"the-visual-production-platform-the-tech-behind-the-start-up\",\"full_slug\":\"resources/the-visual-production-platform-the-tech-behind-the-start-up\",\"sort_by_date\":null,\"position\":80,\"tag_list\":[\"Platform Features\",\"Tech News\",\"Tech\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"34b0229f-98f3-4025-b113-0b5ace0ab9ea\",\"first_published_at\":\"2021-06-17T15:31:16.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/the-visual-production-platform-the-tech-behind-the-start-up\",\"translated_slugs\":[{\"path\":\"resources/the-visual-production-platform-the-tech-behind-the-start-up\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/the-visual-production-platform-the-tech-behind-the-start-up\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/the-visual-production-platform-the-tech-behind-the-start-up\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"How to Increase Conversion Rates with Visuals\",\"created_at\":\"2021-05-24T13:12:26.363Z\",\"published_at\":\"2021-06-23T15:48:56.389Z\",\"id\":52272437,\"uuid\":\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"content\":{\"seo\":{\"_uid\":\"f735d112-36ce-4a9f-8a9d-7faa97f640e6\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"d6ffce9e-4c88-4d6e-881d-f7848b8544bb\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"//a.storyblok.com/f/111801/2400x1259/8e8944e43e/articles-hero.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"How to Increase Conversion Rates with Visuals\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Lucie Gautheron\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As industries turn more and more towards digital solutions able to reach out to broader, international audiences, sales strategies have had to adapt to face fierce competition, with tactics made to attract and convert customers who find themselves lost in an overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! 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The perks? A \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"streamlined process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" that hides a world of complexity. 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Their interactions are supported and orchestrated by the BOOM Platform, a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"native cloud application that secures and simplifies the user experience. \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So how exactly does this \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"technology enable us to produce at scale\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"? Here’s how! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content production in one click\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The visual content production journey starts with a customer\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" logging\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" into the platform and creating a new order. Actually, the only thing BOOM customers have to do is provide a geographic location where the photoshoot should take place. From that point on, BOOM’s Operators take care of the photoshoot’s\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" logistics\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", including the setting of a date, with the support of the platform’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automation support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Once the visual content is ready, the client is notified and can \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"access the platform to download the material\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" in just a few seconds.  \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Throughout the entire order lifecycle, the final client (in other words, the business owners whose trade is exposed through visuals) receives regular communication, which is a key factor for a positive customer experience, and can choose to be as active as they like, by accessing their details and following the process in their reserved area. 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Once the order is completed, the visual content stays on BOOM’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"storage unit\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" forever, and is made accessible to clients long after they first download their order, so they never have to worry about storing or managing their content. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In order for this entire process to run smoothly, the platform must be able to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" BOOM’s operators, in case of glitches, rescheduling or reshoot (if the original quality didn’t match BOOM’s standards). The platform allows a\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" frictionless communication process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" with photographers and business owners, and provides all the information necessary to successfully complete the photoshoot and the final delivery of content. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Built to scale and ever-involving\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The entire system is designed to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"prevent errors\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". For instance, the business owner’s input is \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automatically validated\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" to confirm the geographic location actually exists, photographers cannot upload more photos than requested or cannot upload corrupted or invalid files. In addition, since we believe in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"continuous improvement\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"data-driven business\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", we collect feedback and specific details on what went wrong, which we then review and use to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"refine\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" our process and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"optimize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" our system. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In order to handle clients requesting large quantities of content orders, BOOM’s Platform includes features that enable the simple management of a massive amount of orders. For instance, it is possible to create and monitor orders in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"bulk\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" - order 500 photoshoots by uploading a CSV file through the platform’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"bulk upload feature.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, our customers can integrate their systems with our stack, by means of our \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Open RESTful API\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Through this option, they can book and manage orders from their systems (i.e. their Salesforce) and get notified for each stage of the production lifecycle. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"These flows are used for photo production, but the possibilities of BOOM’s platform are much wider. The entire company is currently focusing on developing it both in terms of new visual content to support but also in terms of \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"new software capabilities\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" that can simplify the life of our users by offering them a delightful user experience. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\"},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Get in touch with us to start a new experience in visual content production and management!\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"7eca641a-0e8e-4271-a8e7-0d2088eaf706\",\"body\":[{\"_uid\":\"i-9d79ac98-106f-4559-b53e-abe9394ad32a\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"get-started\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479371,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/9c235a0ff8/the-visual-production-platform-the-tech-behind-the-start-up.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Stefano Iasi\",\"created_at\":\"2021-06-19T00:17:56.601Z\",\"published_at\":\"2021-06-19T00:18:00.961Z\",\"id\":56798049,\"uuid\":\"a4fdec57-3205-4ec6-975e-026f446f0b07\",\"content\":{\"_uid\":\"b53efe3f-f65f-4e42-b8af-13221ba86d7a\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Stefano Iasi\",\"component\":\"author\"},\"slug\":\"stefano-iasi\",\"full_slug\":\"authors/stefano-iasi\",\"sort_by_date\":null,\"position\":-80,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":56798012,\"meta_data\":null,\"group_id\":\"1ab7b6be-6060-4d52-99cf-13ebbb272c5d\",\"first_published_at\":\"2021-06-19T00:18:00.961Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"authors/stefano-iasi\",\"translated_slugs\":[{\"path\":\"authors/stefano-iasi\",\"name\":null,\"lang\":\"it\"},{\"path\":\"authors/stefano-iasi\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"authors/stefano-iasi\",\"name\":null,\"lang\":\"es\"}]},\"previewImage\":{\"id\":2479375,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/31ca109b53/the-visual-production-platform-the-tech-behind-the-start-up.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"BOOM: How it All Began\",\"created_at\":\"2021-06-17T12:40:25.862Z\",\"published_at\":\"2021-06-23T15:44:13.408Z\",\"id\":56487742,\"uuid\":\"65a123ee-6e02-463f-a9b0-21c711f04b4b\",\"content\":{\"seo\":{\"_uid\":\"0b73fca4-276a-49d6-a08d-f61fcc3ebec9\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"84d0f92b-d43f-472a-967c-87ed9ef1f995\",\"title\":\"BOOM: HOW IT ALL BEGAN\",\"topic\":\"b46f03c2-7610-41af-acfa-f51c52b4e45b\",\"author\":\"Federico Mattia Dolci\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Since the dawn of time, people have been using images to share ideas and information. From prehistoric cave paintings, artistic contributions of Ancient Greece, to the breakthroughs of the Renaissance or the Modern Age,  visuals have played a significant part in helping us make sense of the world around us. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Images were our first alphabet\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". And today, the importance of visuals moves at a speed never seen before, leading a revolution that profoundly impacts everyone's lifestyles, as well as communication and purchasing habits.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"},{\"text\":\"Ever wondered how to change the world through innovation? At the age of 25, we found our calling, and launched BOOM from scratch, against all odds.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We were the odd startuppers: \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"an engineer, an economist and a philosopher\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", who were  still full-time university students at the time. The first photo shoot  was a test for us and our abilities. All we made was  a handful of euros but we didn't care. We shot photos during the day, and we post-produced them at night. We wanted to learn, and every day was the perfect opportunity to improve. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Looking back, I still remember how hard those days were, punctuated by our enthusiasm, our obsessive attention to detail and the pure energy - which is precisely how all incredible journeys should start. When I think back of June 2018, when I had to fly to London at the client’s request . It was my first time there and I went by the name “Augusto”, so that no one would know that Federico, \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"the\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" founder, was also the guy shooting the pictures! Such crazy times! It was like a new beginning. It gave me the strength to try. the courage to set a global dream and the desire to try. Going to London was overcoming my personal limits!\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Together we looked where no one else ventured, \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"we looked for \\\"Ithaca\\\"\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", recalling the words of the poet Konstantinos Kavafis, wishing ourselves a long, fruitful journey of adventures and experiences. We too have met our \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"cyclops\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and facing them stimulates us to go on, pushes us to question ourselves and improve every day, looking for the most exciting chances.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Soon, a great opportunity led us to a new path, and our company shifted from being a vehicle for products to becoming something bigger - a company able to make a difference in its market segment and beyond. This required many changes. First of all, I went from being “just” a start-up founder to a CEO, with the skills set and responsibilities that come with the title. It was a second calling, a chance to change the status quo for visual content production, leaving the old way for the new, setting the best context possible to dream big together, making BOOM an example of the \\\"new capitalism”. A sacred space to share thoughts, ideas, hopes and curiosities, encouraging original and innovative thinking, always championing a leadership model made of mutual inspiration and transparency, rooted in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"ethics, trust and integrity\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"And do you know what the secret is? The realization that there are no shortcuts, magic potions or workarounds. As always, the real treasure is \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"People\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\".\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Since our foundation, we have thought about our company’s long-term mission to build something that endures. Most companies overestimate what they can do in a year and underestimate what they can do in two or three decades. And the truth is that no matter how much we achieve we never think we've done enough. It doesn't matter what phase your company is in,  we all have to keep our standards high as we grow and stick to our principles because it's what happens in the long term that matters, where the means used to accomplish the ends are as important as those ends! We are not about winning awards or reaching fame, we’re about never giving up on our designs to build something significant, where there was nothing before. And setting entirely new standards \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"takes extraordinary ambition\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and consistent, long-term effort. But we gather strength as we go. That's how we do it. That’s what we’re all about. This is our path, and we have to pursue it with determination and courage. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So by now I’m sure you get it. BOOM is not just a place to work. It is a place where, together, we change the world for the better through innovation. I have learned to remain confident that a small group of thoughtful and committed people can do it. So today's message is clear - \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Always\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Keep Ithaca in front of you!\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"},{\"type\":\"hard_break\"}]}]},\"hero_image\":{\"id\":2479417,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/aaecf0f145/boom-how-it-all-began.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"52465d4b-00d3-4724-b0cd-2923321bbcd7\",\"previewImage\":{\"id\":2479416,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/32c59ada72/boom-how-it-all-began.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[]},\"slug\":\"boom-how-it-all-began\",\"full_slug\":\"resources/boom-how-it-all-began\",\"sort_by_date\":null,\"position\":120,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"4beeef50-668c-452e-bfae-85479038cd04\",\"first_published_at\":\"2021-06-17T12:45:32.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/boom-how-it-all-began\",\"translated_slugs\":[{\"path\":\"resources/boom-how-it-all-began\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/boom-how-it-all-began\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/boom-how-it-all-began\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"Why Brand Consistency Matters\",\"created_at\":\"2021-06-17T14:18:59.682Z\",\"published_at\":\"2021-06-25T09:02:49.209Z\",\"id\":56517102,\"uuid\":\"bc44b448-1222-4d04-8614-6c55c716bbbd\",\"content\":{\"seo\":{\"_uid\":\"de277365-a249-4639-a01f-56c21ead435e\",\"title\":\"Why Brand Consistency Matters?\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"8f39ad4f-263a-4c3a-9da4-7d4c941cf88a\",\"title\":\"Why Brand Consistency Matters\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Nicola Sterchele\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Brand consistency\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" is the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"golden key of online marketing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". It helps find \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"solutions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"to convert more\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and ultimately \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"increase sales\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". According to Lucidpress\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" research\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.lucidpress.com/pages/resources/report/the-impact-of-brand-consistency\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", creating a consistent brand can \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"increase revenue by 33%\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Consistency in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"message, visual identity, and tone of voice\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" accounts for a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strong customer experience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and helps understand what they should expect, how to interact with a product, while encouraging them to come back and purchase some more. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"No matter the channel they operate on, brands should aim at providing a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"unified experience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" in line with their branding elements, including core values, visual elements and messaging. This helps brands create a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strong bond with their audience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", leading to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"long-term benefits for the company’s success\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But why is it so important? Nowadays, should brands pay more attention to creating excellent products or delivering the best-in-class services that clients need and want to buy? Why should brands invest time and effort in creating \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"“consistent”  customer experiences?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" Here are a few reasons:\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":1},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"First impression counts\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When looking to attract new users,\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" consider the impression they get\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" when they approach a brand website or app for the first time. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"According to research\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.8ways.ch/en/digital-news/visual-design-why-first-impressions-matter\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", it takes only 0.05 seconds for users to get a first impression of a brand website or product, even before navigating or interacting. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Brand marketers or user designers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" should make sure they provide an impactful and consistent experience across all the channels - from social media ads to website presentation or in-app purchases. This means creating a user journey with a unique experience - from colors to visuals and messaging. Imagine a brand that advertises a product as fun and trendy, but the actual user journey is boring and serious! It would lead potential customers to confusion and they might leave without purchasing what they were looking for! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":2},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Consumers trust brands they recognize. \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Many marketers invest time and energy to create a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"solid brand that users will remember\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", but brand recognition is not just about getting your name, claims or colors out there, it’s about \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"creating a set of elements \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"that users can find everywhere, with which they can connect on a personal level. Starbucks is a great example of that: customers can enjoy the exact same experience no matter where they are located - the menu is the same, the waiters make the same spelling mistakes when they write your name on a cup! Apply that rule to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"digital touchpoints\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", customers will be more likely to come back to e-commerce websites where each page includes the same information, with a consistent layout and visual options, making it easy to browse and click on “check out”! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Brand consistency is not just important to help users remember a brand or company, it is also useful to help create what is known as  “\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Aha moments\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.intercom.com/blog/understanding-your-aha-moments-and-putting-them-to-work/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"bold\"},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"” -\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"feelings of delight\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"that reveal the product’s true value as remembered by the human brain. Research has long shown that purchases are more often driven by \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"emotions than logic\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". In fact, according to H\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"arvard Professor Gerald Zaltman, 95% of purchase decision-making takes place in the subconscious mind, \",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.inc.com/logan-chierotti/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"driven by emotions and past positive experiences. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"},{\"type\":\"hard_break\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":3},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visuals enhance brand consistency \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By now, we know that consistency is fundamental to guarantee a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"brand’s success\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", including getting consistent visual content, but it is often challenging, especially for international companies dealing with different corporate branches or different external agencies, each with their own view of what the brand’s look and feel should be like.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOM comes into the game to help companies scale up visual production and keep consistent results everywhere, regardless of location, thanks to the standard guidelines created with the brands and our proprietary \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Visual Production Platform\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/how-it-works\",\"uuid\":\"eb458f15-aef6-43bd-a41e-8ca67ecc60c0\",\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"story\"}},{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"that standardizes the management and production of visuals. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Interested in finding out more about keeping your brand consistent with visuals? Get in touch with us now!\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"bfc447df-bbe1-45c5-b3ed-41f0aec7bb68\",\"body\":[{\"_uid\":\"i-214c70b3-39e6-442c-b284-f481eb04ecc2\",\"type\":\"\",\"title\":\"Contact us \",\"button\":{\"id\":\"f8bd4b8b-af10-4fb9-841f-fd30bd2b5aee\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"contact\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479398,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/45dcd5e80a/why-brand-consistency-matters.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"c14f2126-a68b-4cb0-9f25-edffd83b947a\",\"previewImage\":{\"id\":2479396,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/cf33296eab/why-brand-consistency-matters.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"53df4dff-8189-4d62-ad27-64ba8c70547a\",\"ce61460d-c453-477f-af71-77c0a0269905\"]},\"slug\":\"why-brand-consistency-matters\",\"full_slug\":\"resources/why-brand-consistency-matters\",\"sort_by_date\":null,\"position\":110,\"tag_list\":[\"Short-term rental\",\"e-commerce\",\"Visual content\",\"Real estate\",\"Food\",\"Business insights\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"973d8b1b-9f49-4a83-b461-5a737b7c8ce0\",\"first_published_at\":\"2021-06-17T14:20:12.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/why-brand-consistency-matters\",\"translated_slugs\":[{\"path\":\"resources/why-brand-consistency-matters\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/why-brand-consistency-matters\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/why-brand-consistency-matters\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"How to Increase Conversion Rates with Visuals\",\"created_at\":\"2021-05-24T13:12:26.363Z\",\"published_at\":\"2021-06-23T15:48:56.389Z\",\"id\":52272437,\"uuid\":\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"content\":{\"seo\":{\"_uid\":\"f735d112-36ce-4a9f-8a9d-7faa97f640e6\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"d6ffce9e-4c88-4d6e-881d-f7848b8544bb\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"//a.storyblok.com/f/111801/2400x1259/8e8944e43e/articles-hero.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"How to Increase Conversion Rates with Visuals\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Lucie Gautheron\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As industries turn more and more towards digital solutions able to reach out to broader, international audiences, sales strategies have had to adapt to face fierce competition, with tactics made to attract and convert customers who find themselves lost in an overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a 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\",\"created_at\":\"2021-07-22T13:19:51.076Z\",\"published_at\":\"2021-09-14T15:40:36.810Z\",\"id\":62053626,\"uuid\":\"d86e4ccf-75b6-4f90-b811-2dd8112c5678\",\"content\":{\"seo\":{\"_uid\":\"a407e7b4-3d8b-4262-878b-b0007267de9b\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"95f7836a-4e38-4d6a-936a-7ab08c6a6d62\",\"title\":\"5 Keys to Create a Data-Driven, Customer-Centric Mindset \",\"topic\":{\"name\":\"Tech Talks\",\"created_at\":\"2021-06-14T12:51:00.144Z\",\"published_at\":\"2021-06-14T13:11:02.322Z\",\"id\":55678622,\"uuid\":\"043f9415-ea58-486f-80ba-ce09f73c05c7\",\"content\":{\"seo\":{\"_uid\":\"ca44d121-d7f9-412f-af60-1f34934d5a46\",\"title\":\"Tech Talks | 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most for a \",\"type\":\"text\"},{\"text\":\"Product Manager (PM). \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Understanding why users \",\"type\":\"text\"},{\"text\":\"interact\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" with the designed product, what problems they encounter most frequently, what their \",\"type\":\"text\"},{\"text\":\"needs\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" are, is part of every PM's daily routine.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This is why at BOOM we have built a \",\"type\":\"text\"},{\"text\":\"customer-centric culture\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Here are \",\"type\":\"text\"},{\"text\":\"four main points\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" to take into consideration for a successful product team mindset: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Vanity 1, Usefulness 0.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Very often, the activities prioritized within the backlog are determined by internal mediation between the product team and business stakeholders, with confusing outcomes as the value for the user becomes mixed up with the value suggested by other departments. As a result, you will find yourself administering a list of features rather than a list of needs. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So the question is, what strategies create useful products that satisfy users’ needs?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The answer lies in focusing on data more than opinion, being willing to learn everything you can about your product as fast as possible, and above all, experiment as much as you can!  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data Beats Emotions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"At BOOM we have a motto: \\\"If you can’t measure it, it doesn’t exist at all\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Having opinions is legitimate and they are often useful for analysis. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But with \",\"type\":\"text\"},{\"text\":\"data to back them up\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", opinions become \",\"type\":\"text\"},{\"text\":\"facts\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", which are rarely questioned. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Therefore, we believe that the \",\"type\":\"text\"},{\"text\":\"only element\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" capable of guiding our choices is the \",\"type\":\"text\"},{\"text\":\"data\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that comes from appropriately structured \",\"type\":\"text\"},{\"text\":\"analysis about user needs\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", \",\"type\":\"text\"},{\"text\":\"user behaviors,\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and the analysis of other data that will tell us something worth investigating. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So how can we understand what is really important for the end-user?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"And above all, how can we release value in the shortest time possible?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To this end, \",\"type\":\"text\"},{\"text\":\"product discovery\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" is what supports us.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Learn Fast.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Once a problem is observed or a need is perceived, there is a hasty tendency to ground a functionality. It doesn't matter if the information is partial or if the problem comes from a single source - what matters is having the backlog full of activities and having the tech team committed to developing them. Do you know what happens to those cases?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The tech team will have worked on features without a concrete goal, but more importantly, the users’ problems won’t be solved, leading them to abandon the product because the outputs would have been favored over outcomes. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The alternative? Once you identify the problem at hand, ask yourself the following two questions: 1) What do we know about this problem 2) what do we not know about it? \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"If the elements we don't know are \",\"type\":\"text\"},{\"text\":\"far superior \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"to the ones we \",\"type\":\"text\"},{\"text\":\"do\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\" know, then a \",\"type\":\"text\"},{\"text\":\"discovery phase \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"is in order. In that case, we must keep an \",\"type\":\"text\"},{\"text\":\"experimental mindset\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and ask ourselves: \",\"type\":\"text\"},{\"text\":\"how can I validate the information I already have?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data Insights and Data Collection\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"At BOOM’s product department, we have structured a continuous discovery process inspired by the ones experienced PMs like Melissa Perri and Teresa Torres developed.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"First:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Let's understand what we know today.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Second: \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"What do we want to know tomorrow?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The answer lies in establishing a \",\"type\":\"text\"},{\"text\":\"clear, shared and above all measurable goal\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Keep in mind that while an individual user's need is not significant in itself, it becomes noteworthy if other users express the same type of need. A problem cannot be analyzed from a single perspective as it can be the result of a series of interviews, and it is often necessary to \",\"type\":\"text\"},{\"text\":\"diversify the sources\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" in order to \",\"type\":\"text\"},{\"text\":\"collect and organize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" as much information as possible.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When analyzing user behaviors, we look for information on how they \",\"type\":\"text\"},{\"text\":\"use\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and\",\"type\":\"text\"},{\"text\":\" interact\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" with the product. We try to understand what users really need by \",\"type\":\"text\"},{\"text\":\"collecting data\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and discussing it with the DWH team, who simultaneously conducts other data analyzes, combined with those collected by the Consumer Insight team.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Experiments\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"After combining the various \",\"type\":\"text\"},{\"text\":\"quantitative and qualitative analyses\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of every single problem and mapping as clearly as possible, we must \",\"type\":\"text\"},{\"text\":\"define\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"the\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" \",\"type\":\"text\"},{\"text\":\"outcomes we aim to accomplish\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like eagles’ behavior pattern, the best way to go about it is to fly to the peaks of the mountains to find out what’s going on, then descend into the valley to focus better, and only then dive down to the bottom of the valley.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In other words, the goal of these analyzes is not to plan functionalities (outputs) but to \",\"type\":\"text\"},{\"text\":\"plan tactics to quickly learn\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" as much as possible about our users. To this end, we set up a \",\"type\":\"text\"},{\"text\":\"series of small experiments\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" that can \",\"type\":\"text\"},{\"text\":\"support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" us in our subsequent evaluations - which will make it possible to \",\"type\":\"text\"},{\"text\":\"release many small MVPs\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" by validating initial assumptions, collecting other data and improving what has already been created. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Continuous discovery is a daily process that is paired with continuous delivery.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The \",\"type\":\"text\"},{\"text\":\"harmony \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"within a team of engineers is essential to create successful products, which is why our discovery activities are never limited to the product department. Instead, we believe in \",\"type\":\"text\"},{\"text\":\"transparency\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and in the fact that there is not a single person appointed to generate new ideas. Smart people make it \",\"type\":\"text\"},{\"text\":\"easier and more exciting\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" to work on new products.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Interested in finding out more? Visit our \",\"type\":\"text\"},{\"text\":\"tech pages!\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/enterprise\",\"uuid\":\"cc2b8e9f-f6b2-496b-bf28-89a06de4d188\",\"anchor\":null,\"target\":null,\"linktype\":\"story\"}}]}]}]},\"hero_image\":{\"id\":2612372,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/359099ca60/5-key-tips.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":[],\"previewImage\":{\"id\":2612371,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/02c34e4c30/5-key-tips.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"The Visual Production Platform: The Tech Behind the Start-up\",\"created_at\":\"2021-06-17T15:29:01.453Z\",\"published_at\":\"2021-06-23T15:30:58.597Z\",\"id\":56532041,\"uuid\":\"852bd7f6-6e9f-4f8e-894b-4b01757e930e\",\"content\":{\"seo\":{\"_uid\":\"f76520ca-8358-46c2-a5af-906538e26e0c\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"ccde43a6-68aa-4e96-8a0a-8e262f5f3834\",\"title\":\"The Visual Production Platform: The Tech Behind the Start-up\",\"topic\":\"043f9415-ea58-486f-80ba-ce09f73c05c7\",\"author\":\"Stefano Iasi\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Simplifying the production and management of visual content for online companies has never been easier than with the efficiency of a reliable \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"tech partner\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". The perks? A \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"streamlined process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" that hides a world of complexity. BOOM offers a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strategic partnership \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"for \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"fast production of visual content at scale\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", through one main technology: The \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Visual Production Platform.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOM transforms the way visual content is produced and managed all over the world, providing a\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" simplified, frictionless experience \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"for users. How is such a goal made possible? \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"At the heart of BOOM stands a technological stack that streamlines the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"generation process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of visual content from \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"booking to delivery\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", supporting \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"interactions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of multiple actors: 1) our \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"customers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" 2) our\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" photographers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" 3) the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"customers of our customers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" (they are typically the recipients of the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"visual content\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\") and 4) the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"BOOM operators\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Their interactions are supported and orchestrated by the BOOM Platform, a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"native cloud application that secures and simplifies the user experience. \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So how exactly does this \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"technology enable us to produce at scale\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"? Here’s how! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content production in one click\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The visual content production journey starts with a customer\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" logging\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" into the platform and creating a new order. Actually, the only thing BOOM customers have to do is provide a geographic location where the photoshoot should take place. From that point on, BOOM’s Operators take care of the photoshoot’s\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" logistics\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", including the setting of a date, with the support of the platform’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automation support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Once the visual content is ready, the client is notified and can \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"access the platform to download the material\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" in just a few seconds.  \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Throughout the entire order lifecycle, the final client (in other words, the business owners whose trade is exposed through visuals) receives regular communication, which is a key factor for a positive customer experience, and can choose to be as active as they like, by accessing their details and following the process in their reserved area. In fact, premium customers can customize their communication flow to fit their brand and style, to offer their affiliated businesses a complete tailored experience.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Behind the scenes\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Sounds pretty simple, doesn’t it? Yet this “straightforward” user experience hides a complex behind-the-scenes flow. When a new order is scheduled, the BOOM Platform \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automatically identifies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"notifies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" the best photographers for the assignment. Following the photoshoot, the photographer can access the platform and upload the content onto the cloud, which is then automatically transferred to a post-production team, and automatically sent back to the platform for a final review by the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"BOOM quality specialists\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". This back-and-forth process with external entities requires a secure \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"API-based integration\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Once the order is completed, the visual content stays on BOOM’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"storage unit\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" forever, and is made accessible to clients long after they first download their order, so they never have to worry about storing or managing their content. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In order for this entire process to run smoothly, the platform must be able to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" BOOM’s operators, in case of glitches, rescheduling or reshoot (if the original quality didn’t match BOOM’s standards). The platform allows a\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" frictionless communication process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" with photographers and business owners, and provides all the information necessary to successfully complete the photoshoot and the final delivery of content. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Built to scale and ever-involving\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The entire system is designed to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"prevent errors\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". For instance, the business owner’s input is \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automatically validated\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" to confirm the geographic location actually exists, photographers cannot upload more photos than requested or cannot upload corrupted or invalid files. In addition, since we believe in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"continuous improvement\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"data-driven business\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", we collect feedback and specific details on what went wrong, which we then review and use to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"refine\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" our process and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"optimize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" our system. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In order to handle clients requesting large quantities of content orders, BOOM’s Platform includes features that enable the simple management of a massive amount of orders. For instance, it is possible to create and monitor orders in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"bulk\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" - order 500 photoshoots by uploading a CSV file through the platform’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"bulk upload feature.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, our customers can integrate their systems with our stack, by means of our \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Open RESTful API\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Through this option, they can book and manage orders from their systems (i.e. their Salesforce) and get notified for each stage of the production lifecycle. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"These flows are used for photo production, but the possibilities of BOOM’s platform are much wider. 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From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a 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The perks? A \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"streamlined process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" that hides a world of complexity. BOOM offers a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strategic partnership \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"for \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"fast production of visual content at scale\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", through one main technology: The \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Visual Production Platform.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOM transforms the way visual content is produced and managed all over the world, providing a\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" simplified, frictionless experience \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"for users. How is such a goal made possible? \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"At the heart of BOOM stands a technological stack that streamlines the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"generation process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of visual content from \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"booking to delivery\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", supporting \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"interactions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" of multiple actors: 1) our \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"customers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" 2) our\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" photographers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" 3) the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"customers of our customers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" (they are typically the recipients of the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"visual content\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\") and 4) the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"BOOM operators\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Their interactions are supported and orchestrated by the BOOM Platform, a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"native cloud application that secures and simplifies the user experience. \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So how exactly does this \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"technology enable us to produce at scale\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"? Here’s how! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content production in one click\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The visual content production journey starts with a customer\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" logging\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" into the platform and creating a new order. Actually, the only thing BOOM customers have to do is provide a geographic location where the photoshoot should take place. From that point on, BOOM’s Operators take care of the photoshoot’s\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" logistics\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", including the setting of a date, with the support of the platform’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automation support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Once the visual content is ready, the client is notified and can \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"access the platform to download the material\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" in just a few seconds.  \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Throughout the entire order lifecycle, the final client (in other words, the business owners whose trade is exposed through visuals) receives regular communication, which is a key factor for a positive customer experience, and can choose to be as active as they like, by accessing their details and following the process in their reserved area. In fact, premium customers can customize their communication flow to fit their brand and style, to offer their affiliated businesses a complete tailored experience.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Behind the scenes\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Sounds pretty simple, doesn’t it? Yet this “straightforward” user experience hides a complex behind-the-scenes flow. When a new order is scheduled, the BOOM Platform \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automatically identifies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"notifies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" the best photographers for the assignment. Following the photoshoot, the photographer can access the platform and upload the content onto the cloud, which is then automatically transferred to a post-production team, and automatically sent back to the platform for a final review by the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"BOOM quality specialists\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". This back-and-forth process with external entities requires a secure \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"API-based integration\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Once the order is completed, the visual content stays on BOOM’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"storage unit\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" forever, and is made accessible to clients long after they first download their order, so they never have to worry about storing or managing their content. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In order for this entire process to run smoothly, the platform must be able to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" BOOM’s operators, in case of glitches, rescheduling or reshoot (if the original quality didn’t match BOOM’s standards). The platform allows a\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" frictionless communication process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" with photographers and business owners, and provides all the information necessary to successfully complete the photoshoot and the final delivery of content. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Built to scale and ever-involving\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The entire system is designed to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"prevent errors\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". For instance, the business owner’s input is \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automatically validated\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" to confirm the geographic location actually exists, photographers cannot upload more photos than requested or cannot upload corrupted or invalid files. In addition, since we believe in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"continuous improvement\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"data-driven business\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", we collect feedback and specific details on what went wrong, which we then review and use to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"refine\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" our process and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"optimize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" our system. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In order to handle clients requesting large quantities of content orders, BOOM’s Platform includes features that enable the simple management of a massive amount of orders. For instance, it is possible to create and monitor orders in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"bulk\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" - order 500 photoshoots by uploading a CSV file through the platform’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"bulk upload feature.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, our customers can integrate their systems with our stack, by means of our \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Open RESTful API\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Through this option, they can book and manage orders from their systems (i.e. their Salesforce) and get notified for each stage of the production lifecycle. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"These flows are used for photo production, but the possibilities of BOOM’s platform are much wider. 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From prehistoric cave paintings, artistic contributions of Ancient Greece, to the breakthroughs of the Renaissance or the Modern Age,  visuals have played a significant part in helping us make sense of the world around us. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Images were our first alphabet\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". And today, the importance of visuals moves at a speed never seen before, leading a revolution that profoundly impacts everyone's lifestyles, as well as communication and purchasing habits.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"},{\"text\":\"Ever wondered how to change the world through innovation? At the age of 25, we found our calling, and launched BOOM from scratch, against all odds.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We were the odd startuppers: \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"an engineer, an economist and a philosopher\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", who were  still full-time university students at the time. The first photo shoot  was a test for us and our abilities. All we made was  a handful of euros but we didn't care. We shot photos during the day, and we post-produced them at night. We wanted to learn, and every day was the perfect opportunity to improve. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Looking back, I still remember how hard those days were, punctuated by our enthusiasm, our obsessive attention to detail and the pure energy - which is precisely how all incredible journeys should start. When I think back of June 2018, when I had to fly to London at the client’s request . It was my first time there and I went by the name “Augusto”, so that no one would know that Federico, \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"the\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" founder, was also the guy shooting the pictures! Such crazy times! It was like a new beginning. It gave me the strength to try. the courage to set a global dream and the desire to try. Going to London was overcoming my personal limits!\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Together we looked where no one else ventured, \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"we looked for \\\"Ithaca\\\"\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", recalling the words of the poet Konstantinos Kavafis, wishing ourselves a long, fruitful journey of adventures and experiences. We too have met our \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"cyclops\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and facing them stimulates us to go on, pushes us to question ourselves and improve every day, looking for the most exciting chances.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Soon, a great opportunity led us to a new path, and our company shifted from being a vehicle for products to becoming something bigger - a company able to make a difference in its market segment and beyond. This required many changes. First of all, I went from being “just” a start-up founder to a CEO, with the skills set and responsibilities that come with the title. It was a second calling, a chance to change the status quo for visual content production, leaving the old way for the new, setting the best context possible to dream big together, making BOOM an example of the \\\"new capitalism”. A sacred space to share thoughts, ideas, hopes and curiosities, encouraging original and innovative thinking, always championing a leadership model made of mutual inspiration and transparency, rooted in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"ethics, trust and integrity\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"And do you know what the secret is? The realization that there are no shortcuts, magic potions or workarounds. As always, the real treasure is \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"People\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\".\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Since our foundation, we have thought about our company’s long-term mission to build something that endures. Most companies overestimate what they can do in a year and underestimate what they can do in two or three decades. And the truth is that no matter how much we achieve we never think we've done enough. It doesn't matter what phase your company is in,  we all have to keep our standards high as we grow and stick to our principles because it's what happens in the long term that matters, where the means used to accomplish the ends are as important as those ends! We are not about winning awards or reaching fame, we’re about never giving up on our designs to build something significant, where there was nothing before. And setting entirely new standards \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"takes extraordinary ambition\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and consistent, long-term effort. But we gather strength as we go. That's how we do it. That’s what we’re all about. This is our path, and we have to pursue it with determination and courage. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So by now I’m sure you get it. BOOM is not just a place to work. It is a place where, together, we change the world for the better through innovation. I have learned to remain confident that a small group of thoughtful and committed people can do it. So today's message is clear - \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Always\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Keep Ithaca in front of you!\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"},{\"type\":\"hard_break\"}]}]},\"hero_image\":{\"id\":2479417,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/aaecf0f145/boom-how-it-all-began.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"52465d4b-00d3-4724-b0cd-2923321bbcd7\",\"previewImage\":{\"id\":2479416,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/32c59ada72/boom-how-it-all-began.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[]},\"slug\":\"boom-how-it-all-began\",\"full_slug\":\"resources/boom-how-it-all-began\",\"sort_by_date\":null,\"position\":120,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"4beeef50-668c-452e-bfae-85479038cd04\",\"first_published_at\":\"2021-06-17T12:45:32.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/boom-how-it-all-began\",\"translated_slugs\":[{\"path\":\"resources/boom-how-it-all-began\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/boom-how-it-all-began\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/boom-how-it-all-began\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"Why Brand Consistency Matters\",\"created_at\":\"2021-06-17T14:18:59.682Z\",\"published_at\":\"2021-06-25T09:02:49.209Z\",\"id\":56517102,\"uuid\":\"bc44b448-1222-4d04-8614-6c55c716bbbd\",\"content\":{\"seo\":{\"_uid\":\"de277365-a249-4639-a01f-56c21ead435e\",\"title\":\"Why Brand Consistency Matters?\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"8f39ad4f-263a-4c3a-9da4-7d4c941cf88a\",\"title\":\"Why Brand Consistency Matters\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Nicola Sterchele\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Brand consistency\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" is the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"golden key of online marketing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". It helps find \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"solutions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"to convert more\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and ultimately \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"increase sales\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". According to Lucidpress\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" research\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.lucidpress.com/pages/resources/report/the-impact-of-brand-consistency\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", creating a consistent brand can \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"increase revenue by 33%\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Consistency in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"message, visual identity, and tone of voice\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" accounts for a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strong customer experience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and helps understand what they should expect, how to interact with a product, while encouraging them to come back and purchase some more. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"No matter the channel they operate on, brands should aim at providing a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"unified experience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" in line with their branding elements, including core values, visual elements and messaging. This helps brands create a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strong bond with their audience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", leading to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"long-term benefits for the company’s success\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But why is it so important? Nowadays, should brands pay more attention to creating excellent products or delivering the best-in-class services that clients need and want to buy? Why should brands invest time and effort in creating \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"“consistent”  customer experiences?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" Here are a few reasons:\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":1},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"First impression counts\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When looking to attract new users,\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" consider the impression they get\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" when they approach a brand website or app for the first time. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"According to research\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.8ways.ch/en/digital-news/visual-design-why-first-impressions-matter\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", it takes only 0.05 seconds for users to get a first impression of a brand website or product, even before navigating or interacting. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Brand marketers or user designers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" should make sure they provide an impactful and consistent experience across all the channels - from social media ads to website presentation or in-app purchases. This means creating a user journey with a unique experience - from colors to visuals and messaging. Imagine a brand that advertises a product as fun and trendy, but the actual user journey is boring and serious! It would lead potential customers to confusion and they might leave without purchasing what they were looking for! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":2},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Consumers trust brands they recognize. \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Many marketers invest time and energy to create a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"solid brand that users will remember\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", but brand recognition is not just about getting your name, claims or colors out there, it’s about \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"creating a set of elements \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"that users can find everywhere, with which they can connect on a personal level. Starbucks is a great example of that: customers can enjoy the exact same experience no matter where they are located - the menu is the same, the waiters make the same spelling mistakes when they write your name on a cup! Apply that rule to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"digital touchpoints\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", customers will be more likely to come back to e-commerce websites where each page includes the same information, with a consistent layout and visual options, making it easy to browse and click on “check out”! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Brand consistency is not just important to help users remember a brand or company, it is also useful to help create what is known as  “\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Aha moments\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.intercom.com/blog/understanding-your-aha-moments-and-putting-them-to-work/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"bold\"},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"” -\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"feelings of delight\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"that reveal the product’s true value as remembered by the human brain. Research has long shown that purchases are more often driven by \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"emotions than logic\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". In fact, according to H\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"arvard Professor Gerald Zaltman, 95% of purchase decision-making takes place in the subconscious mind, \",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.inc.com/logan-chierotti/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"driven by emotions and past positive experiences. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"},{\"type\":\"hard_break\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":3},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visuals enhance brand consistency \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By now, we know that consistency is fundamental to guarantee a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"brand’s success\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", including getting consistent visual content, but it is often challenging, especially for international companies dealing with different corporate branches or different external agencies, each with their own view of what the brand’s look and feel should be like.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOM comes into the game to help companies scale up visual production and keep consistent results everywhere, regardless of location, thanks to the standard guidelines created with the brands and our proprietary \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Visual Production Platform\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/how-it-works\",\"uuid\":\"eb458f15-aef6-43bd-a41e-8ca67ecc60c0\",\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"story\"}},{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"that standardizes the management and production of visuals. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Interested in finding out more about keeping your brand consistent with visuals? Get in touch with us now!\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"bfc447df-bbe1-45c5-b3ed-41f0aec7bb68\",\"body\":[{\"_uid\":\"i-214c70b3-39e6-442c-b284-f481eb04ecc2\",\"type\":\"\",\"title\":\"Contact us \",\"button\":{\"id\":\"f8bd4b8b-af10-4fb9-841f-fd30bd2b5aee\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"contact\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479398,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/45dcd5e80a/why-brand-consistency-matters.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"c14f2126-a68b-4cb0-9f25-edffd83b947a\",\"previewImage\":{\"id\":2479396,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/cf33296eab/why-brand-consistency-matters.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"53df4dff-8189-4d62-ad27-64ba8c70547a\",\"ce61460d-c453-477f-af71-77c0a0269905\"]},\"slug\":\"why-brand-consistency-matters\",\"full_slug\":\"resources/why-brand-consistency-matters\",\"sort_by_date\":null,\"position\":110,\"tag_list\":[\"Short-term rental\",\"e-commerce\",\"Visual content\",\"Real estate\",\"Food\",\"Business insights\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"973d8b1b-9f49-4a83-b461-5a737b7c8ce0\",\"first_published_at\":\"2021-06-17T14:20:12.000Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/why-brand-consistency-matters\",\"translated_slugs\":[{\"path\":\"resources/why-brand-consistency-matters\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/why-brand-consistency-matters\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/why-brand-consistency-matters\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"How to Increase Conversion Rates with Visuals\",\"created_at\":\"2021-05-24T13:12:26.363Z\",\"published_at\":\"2021-06-23T15:48:56.389Z\",\"id\":52272437,\"uuid\":\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"content\":{\"seo\":{\"_uid\":\"f735d112-36ce-4a9f-8a9d-7faa97f640e6\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"d6ffce9e-4c88-4d6e-881d-f7848b8544bb\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"//a.storyblok.com/f/111801/2400x1259/8e8944e43e/articles-hero.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"How to Increase Conversion Rates with Visuals\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Lucie Gautheron\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As industries turn more and more towards digital solutions able to reach out to broader, international audiences, sales strategies have had to adapt to face fierce competition, with tactics made to attract and convert customers who find themselves lost in an overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a 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