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The perks? A \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"streamlined process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" that hides a world of complexity. BOOM offers a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strategic partnership \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"for \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"fast production of visual content at scale\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", through one main technology: The \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Visual Production Platform.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOM transforms the way visual content is produced and managed all over the world, providing a\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" simplified, frictionless experience \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"for users. 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Their interactions are supported and orchestrated by the BOOM Platform, a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"native cloud application that secures and simplifies the user experience. \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So how exactly does this \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"technology enable us to produce at scale\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"? Here’s how! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content production in one click\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The visual content production journey starts with a customer\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" logging\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" into the platform and creating a new order. Actually, the only thing BOOM customers have to do is provide a geographic location where the photoshoot should take place. From that point on, BOOM’s Operators take care of the photoshoot’s\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" logistics\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", including the setting of a date, with the support of the platform’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automation support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Once the visual content is ready, the client is notified and can \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"access the platform to download the material\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" in just a few seconds.  \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Throughout the entire order lifecycle, the final client (in other words, the business owners whose trade is exposed through visuals) receives regular communication, which is a key factor for a positive customer experience, and can choose to be as active as they like, by accessing their details and following the process in their reserved area. In fact, premium customers can customize their communication flow to fit their brand and style, to offer their affiliated businesses a complete tailored experience.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Behind the scenes\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Sounds pretty simple, doesn’t it? Yet this “straightforward” user experience hides a complex behind-the-scenes flow. When a new order is scheduled, the BOOM Platform \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automatically identifies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"notifies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" the best photographers for the assignment. Following the photoshoot, the photographer can access the platform and upload the content onto the cloud, which is then automatically transferred to a post-production team, and automatically sent back to the platform for a final review by the \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"BOOM quality specialists\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". This back-and-forth process with external entities requires a secure \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"API-based integration\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". Once the order is completed, the visual content stays on BOOM’s \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"storage unit\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" forever, and is made accessible to clients long after they first download their order, so they never have to worry about storing or managing their content. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In order for this entire process to run smoothly, the platform must be able to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"support\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" BOOM’s operators, in case of glitches, rescheduling or reshoot (if the original quality didn’t match BOOM’s standards). The platform allows a\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" frictionless communication process\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" with photographers and business owners, and provides all the information necessary to successfully complete the photoshoot and the final delivery of content. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Built to scale and ever-involving\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The entire system is designed to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"prevent errors\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". For instance, the business owner’s input is \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"automatically validated\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" to confirm the geographic location actually exists, photographers cannot upload more photos than requested or cannot upload corrupted or invalid files. In addition, since we believe in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"continuous improvement\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"data-driven business\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", we collect feedback and specific details on what went wrong, which we then review and use to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"refine\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" our process and \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"optimize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" our system. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In order to handle clients requesting large quantities of content orders, BOOM’s Platform includes features that enable the simple management of a massive amount of orders. 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Through this option, they can book and manage orders from their systems (i.e. their Salesforce) and get notified for each stage of the production lifecycle. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"These flows are used for photo production, but the possibilities of BOOM’s platform are much wider. 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From prehistoric cave paintings, artistic contributions of Ancient Greece, to the breakthroughs of the Renaissance or the Modern Age,  visuals have played a significant part in helping us make sense of the world around us. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Images were our first alphabet\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". And today, the importance of visuals moves at a speed never seen before, leading a revolution that profoundly impacts everyone's lifestyles, as well as communication and purchasing habits.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"},{\"text\":\"Ever wondered how to change the world through innovation? At the age of 25, we found our calling, and launched BOOM from scratch, against all odds.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We were the odd startuppers: \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"an engineer, an economist and a philosopher\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", who were  still full-time university students at the time. The first photo shoot  was a test for us and our abilities. All we made was  a handful of euros but we didn't care. We shot photos during the day, and we post-produced them at night. We wanted to learn, and every day was the perfect opportunity to improve. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Looking back, I still remember how hard those days were, punctuated by our enthusiasm, our obsessive attention to detail and the pure energy - which is precisely how all incredible journeys should start. When I think back of June 2018, when I had to fly to London at the client’s request . It was my first time there and I went by the name “Augusto”, so that no one would know that Federico, \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"the\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" founder, was also the guy shooting the pictures! Such crazy times! It was like a new beginning. It gave me the strength to try. the courage to set a global dream and the desire to try. Going to London was overcoming my personal limits!\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Together we looked where no one else ventured, \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"we looked for \\\"Ithaca\\\"\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", recalling the words of the poet Konstantinos Kavafis, wishing ourselves a long, fruitful journey of adventures and experiences. We too have met our \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"cyclops\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and facing them stimulates us to go on, pushes us to question ourselves and improve every day, looking for the most exciting chances.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Soon, a great opportunity led us to a new path, and our company shifted from being a vehicle for products to becoming something bigger - a company able to make a difference in its market segment and beyond. This required many changes. First of all, I went from being “just” a start-up founder to a CEO, with the skills set and responsibilities that come with the title. It was a second calling, a chance to change the status quo for visual content production, leaving the old way for the new, setting the best context possible to dream big together, making BOOM an example of the \\\"new capitalism”. A sacred space to share thoughts, ideas, hopes and curiosities, encouraging original and innovative thinking, always championing a leadership model made of mutual inspiration and transparency, rooted in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"ethics, trust and integrity\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"And do you know what the secret is? The realization that there are no shortcuts, magic potions or workarounds. As always, the real treasure is \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"People\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\".\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Since our foundation, we have thought about our company’s long-term mission to build something that endures. Most companies overestimate what they can do in a year and underestimate what they can do in two or three decades. And the truth is that no matter how much we achieve we never think we've done enough. It doesn't matter what phase your company is in,  we all have to keep our standards high as we grow and stick to our principles because it's what happens in the long term that matters, where the means used to accomplish the ends are as important as those ends! We are not about winning awards or reaching fame, we’re about never giving up on our designs to build something significant, where there was nothing before. And setting entirely new standards \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"takes extraordinary ambition\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and consistent, long-term effort. But we gather strength as we go. That's how we do it. That’s what we’re all about. This is our path, and we have to pursue it with determination and courage. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So by now I’m sure you get it. BOOM is not just a place to work. It is a place where, together, we change the world for the better through innovation. I have learned to remain confident that a small group of thoughtful and committed people can do it. So today's message is clear - \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Always\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Keep Ithaca in front of you!\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"},{\"type\":\"hard_break\"}]}]},\"hero_image\":{\"id\":2479417,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/aaecf0f145/boom-how-it-all-began.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Federico Mattia 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Brand Consistency Matters\",\"created_at\":\"2021-06-17T14:18:59.682Z\",\"published_at\":\"2021-06-25T09:02:49.209Z\",\"id\":56517102,\"uuid\":\"bc44b448-1222-4d04-8614-6c55c716bbbd\",\"content\":{\"seo\":{\"_uid\":\"de277365-a249-4639-a01f-56c21ead435e\",\"title\":\"Why Brand Consistency Matters?\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"8f39ad4f-263a-4c3a-9da4-7d4c941cf88a\",\"title\":\"Why Brand Consistency Matters\",\"topic\":{\"name\":\"Business Insights\",\"created_at\":\"2021-06-14T12:50:48.174Z\",\"published_at\":\"2021-06-14T13:11:13.300Z\",\"id\":55678621,\"uuid\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"content\":{\"seo\":{\"_uid\":\"afd5ab8a-da9b-4f1c-a124-85a3f8569a3d\",\"title\":\"Business Insights | 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It helps find \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"solutions\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"to convert more\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and ultimately \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"increase sales\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". According to Lucidpress\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" research\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.lucidpress.com/pages/resources/report/the-impact-of-brand-consistency\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", creating a consistent brand can \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"increase revenue by 33%\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". 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This helps brands create a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"strong bond with their audience\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", leading to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"long-term benefits for the company’s success\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But why is it so important? Nowadays, should brands pay more attention to creating excellent products or delivering the best-in-class services that clients need and want to buy? Why should brands invest time and effort in creating \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"“consistent”  customer experiences?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" Here are a few reasons:\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":1},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"First impression counts\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When looking to attract new users,\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" consider the impression they get\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" when they approach a brand website or app for the first time. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"According to research\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.8ways.ch/en/digital-news/visual-design-why-first-impressions-matter\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", it takes only 0.05 seconds for users to get a first impression of a brand website or product, even before navigating or interacting. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Brand marketers or user designers\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" should make sure they provide an impactful and consistent experience across all the channels - from social media ads to website presentation or in-app purchases. This means creating a user journey with a unique experience - from colors to visuals and messaging. Imagine a brand that advertises a product as fun and trendy, but the actual user journey is boring and serious! It would lead potential customers to confusion and they might leave without purchasing what they were looking for! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":2},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Consumers trust brands they recognize. \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Many marketers invest time and energy to create a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"solid brand that users will remember\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", but brand recognition is not just about getting your name, claims or colors out there, it’s about \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"creating a set of elements \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"that users can find everywhere, with which they can connect on a personal level. Starbucks is a great example of that: customers can enjoy the exact same experience no matter where they are located - the menu is the same, the waiters make the same spelling mistakes when they write your name on a cup! Apply that rule to \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"digital touchpoints\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", customers will be more likely to come back to e-commerce websites where each page includes the same information, with a consistent layout and visual options, making it easy to browse and click on “check out”! \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Brand consistency is not just important to help users remember a brand or company, it is also useful to help create what is known as  “\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Aha moments\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.intercom.com/blog/understanding-your-aha-moments-and-putting-them-to-work/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"bold\"},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"” -\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"feelings of delight\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"that reveal the product’s true value as remembered by the human brain. Research has long shown that purchases are more often driven by \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"emotions than logic\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". In fact, according to H\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"arvard Professor Gerald Zaltman, 95% of purchase decision-making takes place in the subconscious mind, \",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.inc.com/logan-chierotti/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}},{\"type\":\"underline\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"driven by emotions and past positive experiences. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"},{\"type\":\"hard_break\"}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":3},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visuals enhance brand consistency \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By now, we know that consistency is fundamental to guarantee a \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"brand’s success\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", including getting consistent visual content, but it is often challenging, especially for international companies dealing with different corporate branches or different external agencies, each with their own view of what the brand’s look and feel should be like.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOM comes into the game to help companies scale up visual production and keep consistent results everywhere, regardless of location, thanks to the standard guidelines created with the brands and our proprietary \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Visual Production Platform\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/how-it-works\",\"uuid\":\"eb458f15-aef6-43bd-a41e-8ca67ecc60c0\",\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"story\"}},{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"that standardizes the management and production of visuals. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Interested in finding out more about keeping your brand consistent with visuals? Get in touch with us now!\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"bfc447df-bbe1-45c5-b3ed-41f0aec7bb68\",\"body\":[{\"_uid\":\"i-214c70b3-39e6-442c-b284-f481eb04ecc2\",\"type\":\"\",\"title\":\"Contact us \",\"button\":{\"id\":\"f8bd4b8b-af10-4fb9-841f-fd30bd2b5aee\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/es/contact\",\"prep\":true},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479398,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/45dcd5e80a/why-brand-consistency-matters.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Nicola 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Visuals\",\"created_at\":\"2021-05-24T13:12:26.363Z\",\"published_at\":\"2021-06-23T15:48:56.389Z\",\"id\":52272437,\"uuid\":\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"content\":{\"seo\":{\"_uid\":\"f735d112-36ce-4a9f-8a9d-7faa97f640e6\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"d6ffce9e-4c88-4d6e-881d-f7848b8544bb\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"//a.storyblok.com/f/111801/2400x1259/8e8944e43e/articles-hero.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"How to Increase Conversion Rates with Visuals\",\"topic\":{\"name\":\"Business 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Gautheron\",\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Llévate un poco de conocimiento a 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overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/es/get-started\",\"prep\":true},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479446,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/f3073eaeb7/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Lucie Gautheron\",\"created_at\":\"2021-06-19T00:14:17.534Z\",\"published_at\":\"2021-06-19T00:14:20.470Z\",\"id\":56798041,\"uuid\":\"f30a7ed7-aec4-452c-8b49-ee5e07bd3f3a\",\"content\":{\"_uid\":\"e1b7cc8b-79a0-4a9c-ac39-9b3bcda5d963\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Lucie Gautheron\",\"component\":\"author\"},\"slug\":\"lucie-gautheron\",\"full_slug\":\"es/authors/lucie-gautheron\",\"sort_by_date\":null,\"position\":-20,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":56798012,\"meta_data\":null,\"group_id\":\"ab011cc3-f429-4100-9540-55e30cd29b84\",\"first_published_at\":\"2021-06-19T00:14:20.470Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"authors/lucie-gautheron\",\"translated_slugs\":[{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"it\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"es\"}]},\"previewImage\":{\"id\":2479443,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/65c188d580/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"Professional Photography For Real Estate: An essential service  \",\"created_at\":\"2021-05-24T12:57:46.811Z\",\"published_at\":\"2021-06-24T15:16:27.822Z\",\"id\":52272395,\"uuid\":\"53df4dff-8189-4d62-ad27-64ba8c70547a\",\"content\":{\"seo\":{\"_uid\":\"4a81f52d-6df1-4641-af4f-1bb32eb583df\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"48f4a267-62bf-476f-a891-1eda21fb9910\",\"image\":\"\",\"title\":\"Professional Photography For Real Estate: An Essential Service  \",\"topic\":\"\",\"author\":\"Lia Oliveira\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"The year 2020 has been a catalyst for change worldwide. For the real estate market, which had always relied on images to boost their sales,  the challenges that came with the pandemic pushed them to go beyond and almost reinvent themselves, by re-thinking of ways to offer the best online experience to their clients.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content has the potential to help customers shape a deal and imagine specific experiences. In the real estate market, ensuring that clients \\\"get a first-hand feel\\\" for a place is a must!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But how do we create an experience through visual content?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Create a scenario\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A good photo goes beyond photography equipment and editing tools. It also relies on real estate production and mise-en-scène, also known as  \\\"home staging\\\". \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Prepare the setting, keep every room visually clean (hide wires and unsightly objects such as bins, bags, routers, jackets, bathrobes and controllers). Open curtains, let the natural light in, consider your choice of  bed sheets, fruits and vegetables, plants, books and magazines. These elements help viewers envision life in that space. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Hire a Professional \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Professional photographers have the skills and expertise to shoot pictures that flatter yet accurately depict the properties. When shooting interiors, for example, a professional will know that natural light works best, especially direct sunlight, unless the space includes a particular  light design or needs to communicate a special atmosphere (like in the case of theme hotel rooms - ever heard of haunted house or treehouse themes for example?). A Professional will know how to shoot using the best equipment needed for the properties. For example, the best way to  communicate the actual  dimension of the space is to shoot with special lenses. Wide lenses are usually preferred to show the entire space, while mid-range lenses are used for details and close-ups. With a brief in hands, they’ll have the trained eyes to accurately describe the space through images.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Diversify your Content \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The real estate market can no longer solely rely on getting clients to visit the properties. As such, their offer and business deals depend a lot more on digital content than ever before and so it is no longer enough to include a few pictures on a website. Fortunately, there are other types of content that can complement the website pictures, such as virtual tours or floor plans. While great images can express the cozy, homelike ambiance of a property, a virtual tour and floor plans can give a more accurate description of the space.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Invest in Post-Production\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Light temperature, straightness of lines, cropping - all these elements are essential to guarantee consistency across all visuals, and make it as easy as possible for customers to grasp the information they need through the images on display. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data suggests that a well-conceived visual content can drive revenue and increase conversion rates. Listings with professional high-quality pictures lead to 24% more bookings, and 32% faster sales. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But more than numbers, when we carefully consider the power of content, what we want is for viewers to get an experience as close to the real deal as possible, and get them to think \\\"it's like we´re there\\\". In other words, get content that can virtually transport clients anywhere in the world. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Customer experiences start with websites and other digital touchpoints. Interested in getting ahead of your competitors and offering the best experience to your future clients? You’ve come to the right place. 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A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"b7322ec9-74e9-4fd9-af17-6ce9b628902d\",\"body\":\"# \",\"image\":\"//a.storyblok.com/f/111801/723x407/1d67d8d76b/blog-preview-1.jpg\",\"intro\":\"\",\"title\":\"Restaurant Photography: The Recipe for Success\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Giulia Antonelli\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Think about what pushes you to buy something online. What is your decision based on?  Beside your friends’ recommendations and other customers’ reviews, you’ll soon realize that in the end you’re going to \",\"type\":\"text\"},{\"text\":\"buy what you see\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This thinking process also applies to \",\"type\":\"text\"},{\"text\":\"online food ordering\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When making online dining decisions, people will browse through different platforms and websites, look at many different menus, and ultimately go for the most attractive option. And what’s better than a nice photo to make an option attractive?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But today, attracting customers is just one of the many priorities of food delivery companies. Navigating such an increasingly competitive environment implies a number of challenges, which calls for creative solutions to overcome them. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So, what can \",\"type\":\"text\"},{\"text\":\"food delivery companies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" achieve by leveraging the \",\"type\":\"text\"},{\"text\":\"power of photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"? Here are three great examples:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD A STRONG BRAND\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Studies show that while people only retain about 10% of the information they read, the number goes up to 65% when a picture is included. As such, great, consistent visual content across all channels (apps, websites, or social media) is the best way to create a well-constructed, recognizable brand, which audiences will easily remember.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD CUSTOMERS’ TRUST\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We already mentioned that people’s online purchasing decisions are based on what they see, so imagine their reactions when they end up with a product completely different from what they were promised! \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By using high-quality photos of the food that will actually be delivered to customers, you’ll be sure to set the right expectations and earn their trust in the process.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"However, say you promote a line of burgers with stock images that look nothing like your offer, the risk of underselling or overselling will become significantly higher, and the customers’ trust will inevitably decrease as rumors will have it that your company does not live up to its promises.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOST RESTAURANTS’ SALES\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let’s cut to the chase: success is (in part) measured by revenues as well as by numbers of sales transactions. And the impact of great photography becomes self-evident just by  looking at data:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A study by Limetray highlighted an increase of more than 25% in conversion rates when restaurants moved from text-menus to image-based menus.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The famous American company Grubhub has seen a +30% increase in online orders for restaurants that were using photos on their menus. According to another industry giant, Deliveroo, individual menu items with images saw a 6.5% uplift in menu conversion, compared to those without. It’s no wonder that both companies actively encourage their partners to use professional photography!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"----\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Images are incredibly powerful. They trigger our emotions, help us remember, and make communication as immediate as possible. So when hungry customers browse the web for food delivery options, think of how inspired they’ll be by mouth-watering pictures illustrating your offer!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Would you like to stand out in a buffet of different options? Let’s connect! Request a demo with our experts and discover how we supply visual content for other food delivery companies!\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"e1e3e3bc-d4b4-46f4-bf09-93cfcd6c4556\",\"body\":[{\"_uid\":\"i-90d705f0-6fde-4f8e-aba5-13791d371c1f\",\"type\":\"default\",\"title\":\"Book a 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Visuals\",\"created_at\":\"2021-05-24T13:12:26.363Z\",\"published_at\":\"2021-06-23T15:48:56.389Z\",\"id\":52272437,\"uuid\":\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"content\":{\"seo\":{\"_uid\":\"f735d112-36ce-4a9f-8a9d-7faa97f640e6\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"d6ffce9e-4c88-4d6e-881d-f7848b8544bb\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"//a.storyblok.com/f/111801/2400x1259/8e8944e43e/articles-hero.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"How to Increase Conversion Rates with Visuals\",\"topic\":{\"name\":\"Business Insights\",\"created_at\":\"2021-06-14T12:50:48.174Z\",\"published_at\":\"2021-06-14T13:11:13.300Z\",\"id\":55678621,\"uuid\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"content\":{\"seo\":{\"_uid\":\"afd5ab8a-da9b-4f1c-a124-85a3f8569a3d\",\"title\":\"Business Insights | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"509ff065-ac52-45ba-b3c3-f5b40382be82\",\"component\":\"topic\"},\"slug\":\"business-insights\",\"full_slug\":\"es/resources/topics/business-insights\",\"sort_by_date\":null,\"position\":0,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"d87db3d0-9fa0-4ef1-8478-7a543d31e99a\",\"first_published_at\":\"2021-06-14T12:50:50.068Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/business-insights\",\"translated_slugs\":[{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"es\"}]},\"author\":\"Lucie Gautheron\",\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Llévate un poco de conocimiento a casa\"},\"slug\":\"articles\",\"full_slug\":\"es/resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As industries turn more and more towards digital solutions able to reach out to broader, international audiences, sales strategies have had to adapt to face fierce competition, with tactics made to attract and convert customers who find themselves lost in an overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/es/get-started\",\"prep\":true},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479446,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/f3073eaeb7/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Lucie 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For the real estate market, which had always relied on images to boost their sales,  the challenges that came with the pandemic pushed them to go beyond and almost reinvent themselves, by re-thinking of ways to offer the best online experience to their clients.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content has the potential to help customers shape a deal and imagine specific experiences. In the real estate market, ensuring that clients \\\"get a first-hand feel\\\" for a place is a must!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But how do we create an experience through visual content?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Create a scenario\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A good photo goes beyond photography equipment and editing tools. It also relies on real estate production and mise-en-scène, also known as  \\\"home staging\\\". \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Prepare the setting, keep every room visually clean (hide wires and unsightly objects such as bins, bags, routers, jackets, bathrobes and controllers). Open curtains, let the natural light in, consider your choice of  bed sheets, fruits and vegetables, plants, books and magazines. These elements help viewers envision life in that space. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Hire a Professional \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Professional photographers have the skills and expertise to shoot pictures that flatter yet accurately depict the properties. When shooting interiors, for example, a professional will know that natural light works best, especially direct sunlight, unless the space includes a particular  light design or needs to communicate a special atmosphere (like in the case of theme hotel rooms - ever heard of haunted house or treehouse themes for example?). A Professional will know how to shoot using the best equipment needed for the properties. For example, the best way to  communicate the actual  dimension of the space is to shoot with special lenses. Wide lenses are usually preferred to show the entire space, while mid-range lenses are used for details and close-ups. With a brief in hands, they’ll have the trained eyes to accurately describe the space through images.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Diversify your Content \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The real estate market can no longer solely rely on getting clients to visit the properties. As such, their offer and business deals depend a lot more on digital content than ever before and so it is no longer enough to include a few pictures on a website. Fortunately, there are other types of content that can complement the website pictures, such as virtual tours or floor plans. While great images can express the cozy, homelike ambiance of a property, a virtual tour and floor plans can give a more accurate description of the space.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Invest in Post-Production\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Light temperature, straightness of lines, cropping - all these elements are essential to guarantee consistency across all visuals, and make it as easy as possible for customers to grasp the information they need through the images on display. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data suggests that a well-conceived visual content can drive revenue and increase conversion rates. Listings with professional high-quality pictures lead to 24% more bookings, and 32% faster sales. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But more than numbers, when we carefully consider the power of content, what we want is for viewers to get an experience as close to the real deal as possible, and get them to think \\\"it's like we´re there\\\". In other words, get content that can virtually transport clients anywhere in the world. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Customer experiences start with websites and other digital touchpoints. Interested in getting ahead of your competitors and offering the best experience to your future clients? You’ve come to the right place. Contact our experts to get a personalized demo for your business.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"c2cc4cd4-c18d-4d9b-b123-995f9b36f253\",\"body\":[{\"_uid\":\"i-c8de079b-d3f6-4350-8156-1b5889e273b8\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/es/get-started\",\"prep\":true},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2483877,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/d65aa979ef/professional-photography-for-real-estate-an-essential-service.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Lia 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Gautheron\",\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Llévate un poco de conocimiento a 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overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/es/get-started\",\"prep\":true},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479446,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/f3073eaeb7/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Lucie Gautheron\",\"created_at\":\"2021-06-19T00:14:17.534Z\",\"published_at\":\"2021-06-19T00:14:20.470Z\",\"id\":56798041,\"uuid\":\"f30a7ed7-aec4-452c-8b49-ee5e07bd3f3a\",\"content\":{\"_uid\":\"e1b7cc8b-79a0-4a9c-ac39-9b3bcda5d963\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Lucie Gautheron\",\"component\":\"author\"},\"slug\":\"lucie-gautheron\",\"full_slug\":\"es/authors/lucie-gautheron\",\"sort_by_date\":null,\"position\":-20,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":56798012,\"meta_data\":null,\"group_id\":\"ab011cc3-f429-4100-9540-55e30cd29b84\",\"first_published_at\":\"2021-06-19T00:14:20.470Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"authors/lucie-gautheron\",\"translated_slugs\":[{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"it\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"es\"}]},\"previewImage\":{\"id\":2479443,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/65c188d580/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"Professional Photography For Real Estate: An essential service  \",\"created_at\":\"2021-05-24T12:57:46.811Z\",\"published_at\":\"2021-06-24T15:16:27.822Z\",\"id\":52272395,\"uuid\":\"53df4dff-8189-4d62-ad27-64ba8c70547a\",\"content\":{\"seo\":{\"_uid\":\"4a81f52d-6df1-4641-af4f-1bb32eb583df\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"48f4a267-62bf-476f-a891-1eda21fb9910\",\"image\":\"\",\"title\":\"Professional Photography For Real Estate: An Essential Service  \",\"topic\":\"\",\"author\":\"Lia Oliveira\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"The year 2020 has been a catalyst for change worldwide. For the real estate market, which had always relied on images to boost their sales,  the challenges that came with the pandemic pushed them to go beyond and almost reinvent themselves, by re-thinking of ways to offer the best online experience to their clients.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content has the potential to help customers shape a deal and imagine specific experiences. In the real estate market, ensuring that clients \\\"get a first-hand feel\\\" for a place is a must!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But how do we create an experience through visual content?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Create a scenario\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A good photo goes beyond photography equipment and editing tools. It also relies on real estate production and mise-en-scène, also known as  \\\"home staging\\\". \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Prepare the setting, keep every room visually clean (hide wires and unsightly objects such as bins, bags, routers, jackets, bathrobes and controllers). Open curtains, let the natural light in, consider your choice of  bed sheets, fruits and vegetables, plants, books and magazines. These elements help viewers envision life in that space. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Hire a Professional \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Professional photographers have the skills and expertise to shoot pictures that flatter yet accurately depict the properties. When shooting interiors, for example, a professional will know that natural light works best, especially direct sunlight, unless the space includes a particular  light design or needs to communicate a special atmosphere (like in the case of theme hotel rooms - ever heard of haunted house or treehouse themes for example?). A Professional will know how to shoot using the best equipment needed for the properties. For example, the best way to  communicate the actual  dimension of the space is to shoot with special lenses. Wide lenses are usually preferred to show the entire space, while mid-range lenses are used for details and close-ups. With a brief in hands, they’ll have the trained eyes to accurately describe the space through images.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Diversify your Content \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The real estate market can no longer solely rely on getting clients to visit the properties. As such, their offer and business deals depend a lot more on digital content than ever before and so it is no longer enough to include a few pictures on a website. Fortunately, there are other types of content that can complement the website pictures, such as virtual tours or floor plans. While great images can express the cozy, homelike ambiance of a property, a virtual tour and floor plans can give a more accurate description of the space.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Invest in Post-Production\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Light temperature, straightness of lines, cropping - all these elements are essential to guarantee consistency across all visuals, and make it as easy as possible for customers to grasp the information they need through the images on display. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data suggests that a well-conceived visual content can drive revenue and increase conversion rates. Listings with professional high-quality pictures lead to 24% more bookings, and 32% faster sales. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But more than numbers, when we carefully consider the power of content, what we want is for viewers to get an experience as close to the real deal as possible, and get them to think \\\"it's like we´re there\\\". In other words, get content that can virtually transport clients anywhere in the world. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Customer experiences start with websites and other digital touchpoints. Interested in getting ahead of your competitors and offering the best experience to your future clients? You’ve come to the right place. Contact our experts to get a personalized demo for your business.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"c2cc4cd4-c18d-4d9b-b123-995f9b36f253\",\"body\":[{\"_uid\":\"i-c8de079b-d3f6-4350-8156-1b5889e273b8\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/es/get-started\",\"prep\":true},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2483877,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/d65aa979ef/professional-photography-for-real-estate-an-essential-service.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"fe00ee10-4620-47df-bacc-1352ea02ff61\",\"previewImage\":{\"id\":2483876,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/efae096aac/professional-photography-for-real-estate-an-essential-service.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"ce61460d-c453-477f-af71-77c0a0269905\"]},\"slug\":\"professional-photography-for-real-estate-an-essential-service\",\"full_slug\":\"es/resources/professional-photography-for-real-estate-an-essential-service\",\"sort_by_date\":null,\"position\":170,\"tag_list\":[\"Business insights\",\"Visual content\",\"Short-term\",\"Real estate\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"f0fb4e4d-3b2b-47ab-aec9-b8a3de6d9af9\",\"first_published_at\":\"2021-05-24T12:58:44.000Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"translated_slugs\":[{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"Restaurant Photography: The Recipe for success\",\"created_at\":\"2021-05-24T12:52:12.848Z\",\"published_at\":\"2021-06-24T14:47:47.161Z\",\"id\":52269509,\"uuid\":\"ce61460d-c453-477f-af71-77c0a0269905\",\"content\":{\"seo\":{\"_uid\":\"e613d27d-6695-478d-80ed-feb708a9efac\",\"title\":\"Restaurant Photography: The Recipe for success\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"b7322ec9-74e9-4fd9-af17-6ce9b628902d\",\"body\":\"# \",\"image\":\"//a.storyblok.com/f/111801/723x407/1d67d8d76b/blog-preview-1.jpg\",\"intro\":\"\",\"title\":\"Restaurant Photography: The Recipe for Success\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Giulia Antonelli\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Think about what pushes you to buy something online. What is your decision based on?  Beside your friends’ recommendations and other customers’ reviews, you’ll soon realize that in the end you’re going to \",\"type\":\"text\"},{\"text\":\"buy what you see\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This thinking process also applies to \",\"type\":\"text\"},{\"text\":\"online food ordering\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When making online dining decisions, people will browse through different platforms and websites, look at many different menus, and ultimately go for the most attractive option. And what’s better than a nice photo to make an option attractive?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But today, attracting customers is just one of the many priorities of food delivery companies. Navigating such an increasingly competitive environment implies a number of challenges, which calls for creative solutions to overcome them. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So, what can \",\"type\":\"text\"},{\"text\":\"food delivery companies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" achieve by leveraging the \",\"type\":\"text\"},{\"text\":\"power of photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"? Here are three great examples:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD A STRONG BRAND\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Studies show that while people only retain about 10% of the information they read, the number goes up to 65% when a picture is included. As such, great, consistent visual content across all channels (apps, websites, or social media) is the best way to create a well-constructed, recognizable brand, which audiences will easily remember.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD CUSTOMERS’ TRUST\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We already mentioned that people’s online purchasing decisions are based on what they see, so imagine their reactions when they end up with a product completely different from what they were promised! \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By using high-quality photos of the food that will actually be delivered to customers, you’ll be sure to set the right expectations and earn their trust in the process.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"However, say you promote a line of burgers with stock images that look nothing like your offer, the risk of underselling or overselling will become significantly higher, and the customers’ trust will inevitably decrease as rumors will have it that your company does not live up to its promises.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOST RESTAURANTS’ SALES\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let’s cut to the chase: success is (in part) measured by revenues as well as by numbers of sales transactions. And the impact of great photography becomes self-evident just by  looking at data:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A study by Limetray highlighted an increase of more than 25% in conversion rates when restaurants moved from text-menus to image-based menus.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The famous American company Grubhub has seen a +30% increase in online orders for restaurants that were using photos on their menus. According to another industry giant, Deliveroo, individual menu items with images saw a 6.5% uplift in menu conversion, compared to those without. It’s no wonder that both companies actively encourage their partners to use professional photography!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"----\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Images are incredibly powerful. They trigger our emotions, help us remember, and make communication as immediate as possible. So when hungry customers browse the web for food delivery options, think of how inspired they’ll be by mouth-watering pictures illustrating your offer!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Would you like to stand out in a buffet of different options? Let’s connect! Request a demo with our experts and discover how we supply visual content for other food delivery companies!\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"e1e3e3bc-d4b4-46f4-bf09-93cfcd6c4556\",\"body\":[{\"_uid\":\"i-90d705f0-6fde-4f8e-aba5-13791d371c1f\",\"type\":\"default\",\"title\":\"Book a 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Visuals\",\"created_at\":\"2021-05-24T13:12:26.363Z\",\"published_at\":\"2021-06-23T15:48:56.389Z\",\"id\":52272437,\"uuid\":\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"content\":{\"seo\":{\"_uid\":\"f735d112-36ce-4a9f-8a9d-7faa97f640e6\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"d6ffce9e-4c88-4d6e-881d-f7848b8544bb\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"//a.storyblok.com/f/111801/2400x1259/8e8944e43e/articles-hero.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"How to Increase Conversion Rates with Visuals\",\"topic\":{\"name\":\"Business Insights\",\"created_at\":\"2021-06-14T12:50:48.174Z\",\"published_at\":\"2021-06-14T13:11:13.300Z\",\"id\":55678621,\"uuid\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"content\":{\"seo\":{\"_uid\":\"afd5ab8a-da9b-4f1c-a124-85a3f8569a3d\",\"title\":\"Business Insights | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"509ff065-ac52-45ba-b3c3-f5b40382be82\",\"component\":\"topic\"},\"slug\":\"business-insights\",\"full_slug\":\"es/resources/topics/business-insights\",\"sort_by_date\":null,\"position\":0,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"d87db3d0-9fa0-4ef1-8478-7a543d31e99a\",\"first_published_at\":\"2021-06-14T12:50:50.068Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/business-insights\",\"translated_slugs\":[{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"es\"}]},\"author\":\"Lucie Gautheron\",\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Llévate un poco de conocimiento a casa\"},\"slug\":\"articles\",\"full_slug\":\"es/resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As industries turn more and more towards digital solutions able to reach out to broader, international audiences, sales strategies have had to adapt to face fierce competition, with tactics made to attract and convert customers who find themselves lost in an overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. 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According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. 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Navigating such an increasingly competitive environment implies a number of challenges, which calls for creative solutions to overcome them. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So, what can \",\"type\":\"text\"},{\"text\":\"food delivery companies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" achieve by leveraging the \",\"type\":\"text\"},{\"text\":\"power of photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"? Here are three great examples:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD A STRONG BRAND\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Having a recognizable brand is key to stand out from the competition. 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And the impact of great photography becomes self-evident just by  looking at data:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A study by Limetray highlighted an increase of more than 25% in conversion rates when restaurants moved from text-menus to image-based menus.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The famous American company Grubhub has seen a +30% increase in online orders for restaurants that were using photos on their menus. According to another industry giant, Deliveroo, individual menu items with images saw a 6.5% uplift in menu conversion, compared to those without. It’s no wonder that both companies actively encourage their partners to use professional photography!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"----\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Images are incredibly powerful. They trigger our emotions, help us remember, and make communication as immediate as possible. So when hungry customers browse the web for food delivery options, think of how inspired they’ll be by mouth-watering pictures illustrating your offer!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Would you like to stand out in a buffet of different options? Let’s connect! Request a demo with our experts and discover how we supply visual content for other food delivery companies!\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"e1e3e3bc-d4b4-46f4-bf09-93cfcd6c4556\",\"body\":[{\"_uid\":\"i-90d705f0-6fde-4f8e-aba5-13791d371c1f\",\"type\":\"default\",\"title\":\"Book a demo\",\"button\":{\"id\":\"\",\"url\":\"/book-a-demo/\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"/book-a-demo/\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479477,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/3216a64adb/restaurant-photography-the-recipe-for-success.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Giulia 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Conversion Rates with Visuals\",\"created_at\":\"2021-05-24T13:12:26.363Z\",\"published_at\":\"2021-06-23T15:48:56.389Z\",\"id\":52272437,\"uuid\":\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"content\":{\"seo\":{\"_uid\":\"f735d112-36ce-4a9f-8a9d-7faa97f640e6\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"d6ffce9e-4c88-4d6e-881d-f7848b8544bb\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"//a.storyblok.com/f/111801/2400x1259/8e8944e43e/articles-hero.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"How to Increase Conversion Rates with Visuals\",\"topic\":{\"name\":\"Business 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Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"509ff065-ac52-45ba-b3c3-f5b40382be82\",\"component\":\"topic\"},\"slug\":\"business-insights\",\"full_slug\":\"es/resources/topics/business-insights\",\"sort_by_date\":null,\"position\":0,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"d87db3d0-9fa0-4ef1-8478-7a543d31e99a\",\"first_published_at\":\"2021-06-14T12:50:50.068Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/business-insights\",\"translated_slugs\":[{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"es\"}]},\"author\":\"Lucie Gautheron\",\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Llévate un poco de conocimiento a 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overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/es/get-started\",\"prep\":true},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479446,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/f3073eaeb7/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Lucie Gautheron\",\"created_at\":\"2021-06-19T00:14:17.534Z\",\"published_at\":\"2021-06-19T00:14:20.470Z\",\"id\":56798041,\"uuid\":\"f30a7ed7-aec4-452c-8b49-ee5e07bd3f3a\",\"content\":{\"_uid\":\"e1b7cc8b-79a0-4a9c-ac39-9b3bcda5d963\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Lucie Gautheron\",\"component\":\"author\"},\"slug\":\"lucie-gautheron\",\"full_slug\":\"es/authors/lucie-gautheron\",\"sort_by_date\":null,\"position\":-20,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":56798012,\"meta_data\":null,\"group_id\":\"ab011cc3-f429-4100-9540-55e30cd29b84\",\"first_published_at\":\"2021-06-19T00:14:20.470Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"authors/lucie-gautheron\",\"translated_slugs\":[{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"it\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"es\"}]},\"previewImage\":{\"id\":2479443,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/65c188d580/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"Professional Photography For Real Estate: An essential service  \",\"created_at\":\"2021-05-24T12:57:46.811Z\",\"published_at\":\"2021-06-24T15:16:27.822Z\",\"id\":52272395,\"uuid\":\"53df4dff-8189-4d62-ad27-64ba8c70547a\",\"content\":{\"seo\":{\"_uid\":\"4a81f52d-6df1-4641-af4f-1bb32eb583df\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"48f4a267-62bf-476f-a891-1eda21fb9910\",\"image\":\"\",\"title\":\"Professional Photography For Real Estate: An Essential Service  \",\"topic\":\"\",\"author\":\"Lia Oliveira\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"The year 2020 has been a catalyst for change worldwide. For the real estate market, which had always relied on images to boost their sales,  the challenges that came with the pandemic pushed them to go beyond and almost reinvent themselves, by re-thinking of ways to offer the best online experience to their clients.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content has the potential to help customers shape a deal and imagine specific experiences. In the real estate market, ensuring that clients \\\"get a first-hand feel\\\" for a place is a must!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But how do we create an experience through visual content?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Create a scenario\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A good photo goes beyond photography equipment and editing tools. It also relies on real estate production and mise-en-scène, also known as  \\\"home staging\\\". \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Prepare the setting, keep every room visually clean (hide wires and unsightly objects such as bins, bags, routers, jackets, bathrobes and controllers). Open curtains, let the natural light in, consider your choice of  bed sheets, fruits and vegetables, plants, books and magazines. These elements help viewers envision life in that space. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Hire a Professional \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Professional photographers have the skills and expertise to shoot pictures that flatter yet accurately depict the properties. When shooting interiors, for example, a professional will know that natural light works best, especially direct sunlight, unless the space includes a particular  light design or needs to communicate a special atmosphere (like in the case of theme hotel rooms - ever heard of haunted house or treehouse themes for example?). A Professional will know how to shoot using the best equipment needed for the properties. For example, the best way to  communicate the actual  dimension of the space is to shoot with special lenses. Wide lenses are usually preferred to show the entire space, while mid-range lenses are used for details and close-ups. With a brief in hands, they’ll have the trained eyes to accurately describe the space through images.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Diversify your Content \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The real estate market can no longer solely rely on getting clients to visit the properties. As such, their offer and business deals depend a lot more on digital content than ever before and so it is no longer enough to include a few pictures on a website. Fortunately, there are other types of content that can complement the website pictures, such as virtual tours or floor plans. While great images can express the cozy, homelike ambiance of a property, a virtual tour and floor plans can give a more accurate description of the space.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Invest in Post-Production\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Light temperature, straightness of lines, cropping - all these elements are essential to guarantee consistency across all visuals, and make it as easy as possible for customers to grasp the information they need through the images on display. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data suggests that a well-conceived visual content can drive revenue and increase conversion rates. Listings with professional high-quality pictures lead to 24% more bookings, and 32% faster sales. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But more than numbers, when we carefully consider the power of content, what we want is for viewers to get an experience as close to the real deal as possible, and get them to think \\\"it's like we´re there\\\". In other words, get content that can virtually transport clients anywhere in the world. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Customer experiences start with websites and other digital touchpoints. Interested in getting ahead of your competitors and offering the best experience to your future clients? You’ve come to the right place. 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A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"b7322ec9-74e9-4fd9-af17-6ce9b628902d\",\"body\":\"# \",\"image\":\"//a.storyblok.com/f/111801/723x407/1d67d8d76b/blog-preview-1.jpg\",\"intro\":\"\",\"title\":\"Restaurant Photography: The Recipe for Success\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Giulia Antonelli\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Think about what pushes you to buy something online. What is your decision based on?  Beside your friends’ recommendations and other customers’ reviews, you’ll soon realize that in the end you’re going to \",\"type\":\"text\"},{\"text\":\"buy what you see\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This thinking process also applies to \",\"type\":\"text\"},{\"text\":\"online food ordering\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When making online dining decisions, people will browse through different platforms and websites, look at many different menus, and ultimately go for the most attractive option. And what’s better than a nice photo to make an option attractive?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But today, attracting customers is just one of the many priorities of food delivery companies. Navigating such an increasingly competitive environment implies a number of challenges, which calls for creative solutions to overcome them. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So, what can \",\"type\":\"text\"},{\"text\":\"food delivery companies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" achieve by leveraging the \",\"type\":\"text\"},{\"text\":\"power of photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"? Here are three great examples:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD A STRONG BRAND\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Studies show that while people only retain about 10% of the information they read, the number goes up to 65% when a picture is included. As such, great, consistent visual content across all channels (apps, websites, or social media) is the best way to create a well-constructed, recognizable brand, which audiences will easily remember.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD CUSTOMERS’ TRUST\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We already mentioned that people’s online purchasing decisions are based on what they see, so imagine their reactions when they end up with a product completely different from what they were promised! \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By using high-quality photos of the food that will actually be delivered to customers, you’ll be sure to set the right expectations and earn their trust in the process.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"However, say you promote a line of burgers with stock images that look nothing like your offer, the risk of underselling or overselling will become significantly higher, and the customers’ trust will inevitably decrease as rumors will have it that your company does not live up to its promises.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOST RESTAURANTS’ SALES\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let’s cut to the chase: success is (in part) measured by revenues as well as by numbers of sales transactions. And the impact of great photography becomes self-evident just by  looking at data:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A study by Limetray highlighted an increase of more than 25% in conversion rates when restaurants moved from text-menus to image-based menus.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The famous American company Grubhub has seen a +30% increase in online orders for restaurants that were using photos on their menus. According to another industry giant, Deliveroo, individual menu items with images saw a 6.5% uplift in menu conversion, compared to those without. It’s no wonder that both companies actively encourage their partners to use professional photography!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"----\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Images are incredibly powerful. They trigger our emotions, help us remember, and make communication as immediate as possible. So when hungry customers browse the web for food delivery options, think of how inspired they’ll be by mouth-watering pictures illustrating your offer!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Would you like to stand out in a buffet of different options? Let’s connect! Request a demo with our experts and discover how we supply visual content for other food delivery companies!\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"e1e3e3bc-d4b4-46f4-bf09-93cfcd6c4556\",\"body\":[{\"_uid\":\"i-90d705f0-6fde-4f8e-aba5-13791d371c1f\",\"type\":\"default\",\"title\":\"Book a demo\",\"button\":{\"id\":\"\",\"url\":\"/book-a-demo/\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"/book-a-demo/\"},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479477,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/3216a64adb/restaurant-photography-the-recipe-for-success.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"9bd7fdc7-e602-44e5-9a29-ba611d2f76e2\",\"previewImage\":{\"id\":2479475,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/c2bfae05c5/restaurant-photography-the-recipe-for-success.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"53df4dff-8189-4d62-ad27-64ba8c70547a\"]},\"slug\":\"restaurant-photography-the-recipe-for-success\",\"full_slug\":\"es/resources/restaurant-photography-the-recipe-for-success\",\"sort_by_date\":null,\"position\":180,\"tag_list\":[\"Visual 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Visuals\",\"created_at\":\"2021-05-24T13:12:26.363Z\",\"published_at\":\"2021-06-23T15:48:56.389Z\",\"id\":52272437,\"uuid\":\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"content\":{\"seo\":{\"_uid\":\"f735d112-36ce-4a9f-8a9d-7faa97f640e6\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"d6ffce9e-4c88-4d6e-881d-f7848b8544bb\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"//a.storyblok.com/f/111801/2400x1259/8e8944e43e/articles-hero.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"How to Increase Conversion Rates with Visuals\",\"topic\":{\"name\":\"Business Insights\",\"created_at\":\"2021-06-14T12:50:48.174Z\",\"published_at\":\"2021-06-14T13:11:13.300Z\",\"id\":55678621,\"uuid\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"content\":{\"seo\":{\"_uid\":\"afd5ab8a-da9b-4f1c-a124-85a3f8569a3d\",\"title\":\"Business Insights | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"509ff065-ac52-45ba-b3c3-f5b40382be82\",\"component\":\"topic\"},\"slug\":\"business-insights\",\"full_slug\":\"es/resources/topics/business-insights\",\"sort_by_date\":null,\"position\":0,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"d87db3d0-9fa0-4ef1-8478-7a543d31e99a\",\"first_published_at\":\"2021-06-14T12:50:50.068Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/business-insights\",\"translated_slugs\":[{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"es\"}]},\"author\":\"Lucie Gautheron\",\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Llévate un poco de conocimiento a casa\"},\"slug\":\"articles\",\"full_slug\":\"es/resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As industries turn more and more towards digital solutions able to reach out to broader, international audiences, sales strategies have had to adapt to face fierce competition, with tactics made to attract and convert customers who find themselves lost in an overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/es/get-started\",\"prep\":true},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479446,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/f3073eaeb7/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Lucie 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\",\"created_at\":\"2021-05-24T12:57:46.811Z\",\"published_at\":\"2021-06-24T15:16:27.822Z\",\"id\":52272395,\"uuid\":\"53df4dff-8189-4d62-ad27-64ba8c70547a\",\"content\":{\"seo\":{\"_uid\":\"4a81f52d-6df1-4641-af4f-1bb32eb583df\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"48f4a267-62bf-476f-a891-1eda21fb9910\",\"image\":\"\",\"title\":\"Professional Photography For Real Estate: An Essential Service  \",\"topic\":\"\",\"author\":\"Lia Oliveira\",\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Llévate un poco de conocimiento a casa\"},\"slug\":\"articles\",\"full_slug\":\"es/resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"The year 2020 has been a catalyst for change worldwide. For the real estate market, which had always relied on images to boost their sales,  the challenges that came with the pandemic pushed them to go beyond and almost reinvent themselves, by re-thinking of ways to offer the best online experience to their clients.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content has the potential to help customers shape a deal and imagine specific experiences. In the real estate market, ensuring that clients \\\"get a first-hand feel\\\" for a place is a must!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But how do we create an experience through visual content?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Create a scenario\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A good photo goes beyond photography equipment and editing tools. It also relies on real estate production and mise-en-scène, also known as  \\\"home staging\\\". \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Prepare the setting, keep every room visually clean (hide wires and unsightly objects such as bins, bags, routers, jackets, bathrobes and controllers). Open curtains, let the natural light in, consider your choice of  bed sheets, fruits and vegetables, plants, books and magazines. These elements help viewers envision life in that space. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Hire a Professional \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Professional photographers have the skills and expertise to shoot pictures that flatter yet accurately depict the properties. When shooting interiors, for example, a professional will know that natural light works best, especially direct sunlight, unless the space includes a particular  light design or needs to communicate a special atmosphere (like in the case of theme hotel rooms - ever heard of haunted house or treehouse themes for example?). A Professional will know how to shoot using the best equipment needed for the properties. For example, the best way to  communicate the actual  dimension of the space is to shoot with special lenses. Wide lenses are usually preferred to show the entire space, while mid-range lenses are used for details and close-ups. With a brief in hands, they’ll have the trained eyes to accurately describe the space through images.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Diversify your Content \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The real estate market can no longer solely rely on getting clients to visit the properties. As such, their offer and business deals depend a lot more on digital content than ever before and so it is no longer enough to include a few pictures on a website. Fortunately, there are other types of content that can complement the website pictures, such as virtual tours or floor plans. While great images can express the cozy, homelike ambiance of a property, a virtual tour and floor plans can give a more accurate description of the space.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Invest in Post-Production\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Light temperature, straightness of lines, cropping - all these elements are essential to guarantee consistency across all visuals, and make it as easy as possible for customers to grasp the information they need through the images on display. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data suggests that a well-conceived visual content can drive revenue and increase conversion rates. Listings with professional high-quality pictures lead to 24% more bookings, and 32% faster sales. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But more than numbers, when we carefully consider the power of content, what we want is for viewers to get an experience as close to the real deal as possible, and get them to think \\\"it's like we´re there\\\". In other words, get content that can virtually transport clients anywhere in the world. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Customer experiences start with websites and other digital touchpoints. Interested in getting ahead of your competitors and offering the best experience to your future clients? You’ve come to the right place. Contact our experts to get a personalized demo for your business.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"c2cc4cd4-c18d-4d9b-b123-995f9b36f253\",\"body\":[{\"_uid\":\"i-c8de079b-d3f6-4350-8156-1b5889e273b8\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/es/get-started\",\"prep\":true},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2483877,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/d65aa979ef/professional-photography-for-real-estate-an-essential-service.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Lia 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with Visuals\",\"created_at\":\"2021-05-24T13:12:26.363Z\",\"published_at\":\"2021-06-23T15:48:56.389Z\",\"id\":52272437,\"uuid\":\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"content\":{\"seo\":{\"_uid\":\"f735d112-36ce-4a9f-8a9d-7faa97f640e6\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"d6ffce9e-4c88-4d6e-881d-f7848b8544bb\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"//a.storyblok.com/f/111801/2400x1259/8e8944e43e/articles-hero.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"How to Increase Conversion Rates with Visuals\",\"topic\":{\"name\":\"Business Insights\",\"created_at\":\"2021-06-14T12:50:48.174Z\",\"published_at\":\"2021-06-14T13:11:13.300Z\",\"id\":55678621,\"uuid\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"content\":{\"seo\":{\"_uid\":\"afd5ab8a-da9b-4f1c-a124-85a3f8569a3d\",\"title\":\"Business Insights | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"509ff065-ac52-45ba-b3c3-f5b40382be82\",\"component\":\"topic\"},\"slug\":\"business-insights\",\"full_slug\":\"es/resources/topics/business-insights\",\"sort_by_date\":null,\"position\":0,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"d87db3d0-9fa0-4ef1-8478-7a543d31e99a\",\"first_published_at\":\"2021-06-14T12:50:50.068Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/business-insights\",\"translated_slugs\":[{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"es\"}]},\"author\":\"Lucie Gautheron\",\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Llévate un poco de conocimiento a casa\"},\"slug\":\"articles\",\"full_slug\":\"es/resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As industries turn more and more towards digital solutions able to reach out to broader, international audiences, sales strategies have had to adapt to face fierce competition, with tactics made to attract and convert customers who find themselves lost in an overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/es/get-started\",\"prep\":true},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479446,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/f3073eaeb7/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Lucie Gautheron\",\"created_at\":\"2021-06-19T00:14:17.534Z\",\"published_at\":\"2021-06-19T00:14:20.470Z\",\"id\":56798041,\"uuid\":\"f30a7ed7-aec4-452c-8b49-ee5e07bd3f3a\",\"content\":{\"_uid\":\"e1b7cc8b-79a0-4a9c-ac39-9b3bcda5d963\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Lucie Gautheron\",\"component\":\"author\"},\"slug\":\"lucie-gautheron\",\"full_slug\":\"es/authors/lucie-gautheron\",\"sort_by_date\":null,\"position\":-20,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":56798012,\"meta_data\":null,\"group_id\":\"ab011cc3-f429-4100-9540-55e30cd29b84\",\"first_published_at\":\"2021-06-19T00:14:20.470Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"authors/lucie-gautheron\",\"translated_slugs\":[{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"it\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"es\"}]},\"previewImage\":{\"id\":2479443,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/65c188d580/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"Professional Photography For Real Estate: An essential service  \",\"created_at\":\"2021-05-24T12:57:46.811Z\",\"published_at\":\"2021-06-24T15:16:27.822Z\",\"id\":52272395,\"uuid\":\"53df4dff-8189-4d62-ad27-64ba8c70547a\",\"content\":{\"seo\":{\"_uid\":\"4a81f52d-6df1-4641-af4f-1bb32eb583df\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"48f4a267-62bf-476f-a891-1eda21fb9910\",\"image\":\"\",\"title\":\"Professional Photography For Real Estate: An Essential Service  \",\"topic\":\"\",\"author\":\"Lia Oliveira\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"The year 2020 has been a catalyst for change worldwide. For the real estate market, which had always relied on images to boost their sales,  the challenges that came with the pandemic pushed them to go beyond and almost reinvent themselves, by re-thinking of ways to offer the best online experience to their clients.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content has the potential to help customers shape a deal and imagine specific experiences. In the real estate market, ensuring that clients \\\"get a first-hand feel\\\" for a place is a must!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But how do we create an experience through visual content?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Create a scenario\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A good photo goes beyond photography equipment and editing tools. It also relies on real estate production and mise-en-scène, also known as  \\\"home staging\\\". \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Prepare the setting, keep every room visually clean (hide wires and unsightly objects such as bins, bags, routers, jackets, bathrobes and controllers). Open curtains, let the natural light in, consider your choice of  bed sheets, fruits and vegetables, plants, books and magazines. These elements help viewers envision life in that space. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Hire a Professional \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Professional photographers have the skills and expertise to shoot pictures that flatter yet accurately depict the properties. When shooting interiors, for example, a professional will know that natural light works best, especially direct sunlight, unless the space includes a particular  light design or needs to communicate a special atmosphere (like in the case of theme hotel rooms - ever heard of haunted house or treehouse themes for example?). A Professional will know how to shoot using the best equipment needed for the properties. For example, the best way to  communicate the actual  dimension of the space is to shoot with special lenses. Wide lenses are usually preferred to show the entire space, while mid-range lenses are used for details and close-ups. With a brief in hands, they’ll have the trained eyes to accurately describe the space through images.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Diversify your Content \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The real estate market can no longer solely rely on getting clients to visit the properties. As such, their offer and business deals depend a lot more on digital content than ever before and so it is no longer enough to include a few pictures on a website. Fortunately, there are other types of content that can complement the website pictures, such as virtual tours or floor plans. While great images can express the cozy, homelike ambiance of a property, a virtual tour and floor plans can give a more accurate description of the space.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Invest in Post-Production\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Light temperature, straightness of lines, cropping - all these elements are essential to guarantee consistency across all visuals, and make it as easy as possible for customers to grasp the information they need through the images on display. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data suggests that a well-conceived visual content can drive revenue and increase conversion rates. Listings with professional high-quality pictures lead to 24% more bookings, and 32% faster sales. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But more than numbers, when we carefully consider the power of content, what we want is for viewers to get an experience as close to the real deal as possible, and get them to think \\\"it's like we´re there\\\". In other words, get content that can virtually transport clients anywhere in the world. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Customer experiences start with websites and other digital touchpoints. Interested in getting ahead of your competitors and offering the best experience to your future clients? You’ve come to the right place. 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A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"b7322ec9-74e9-4fd9-af17-6ce9b628902d\",\"body\":\"# \",\"image\":\"//a.storyblok.com/f/111801/723x407/1d67d8d76b/blog-preview-1.jpg\",\"intro\":\"\",\"title\":\"Restaurant Photography: The Recipe for Success\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Giulia Antonelli\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Think about what pushes you to buy something online. What is your decision based on?  Beside your friends’ recommendations and other customers’ reviews, you’ll soon realize that in the end you’re going to \",\"type\":\"text\"},{\"text\":\"buy what you see\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This thinking process also applies to \",\"type\":\"text\"},{\"text\":\"online food ordering\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When making online dining decisions, people will browse through different platforms and websites, look at many different menus, and ultimately go for the most attractive option. And what’s better than a nice photo to make an option attractive?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But today, attracting customers is just one of the many priorities of food delivery companies. Navigating such an increasingly competitive environment implies a number of challenges, which calls for creative solutions to overcome them. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So, what can \",\"type\":\"text\"},{\"text\":\"food delivery companies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" achieve by leveraging the \",\"type\":\"text\"},{\"text\":\"power of photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"? Here are three great examples:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD A STRONG BRAND\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Studies show that while people only retain about 10% of the information they read, the number goes up to 65% when a picture is included. As such, great, consistent visual content across all channels (apps, websites, or social media) is the best way to create a well-constructed, recognizable brand, which audiences will easily remember.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD CUSTOMERS’ TRUST\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We already mentioned that people’s online purchasing decisions are based on what they see, so imagine their reactions when they end up with a product completely different from what they were promised! \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By using high-quality photos of the food that will actually be delivered to customers, you’ll be sure to set the right expectations and earn their trust in the process.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"However, say you promote a line of burgers with stock images that look nothing like your offer, the risk of underselling or overselling will become significantly higher, and the customers’ trust will inevitably decrease as rumors will have it that your company does not live up to its promises.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOST RESTAURANTS’ SALES\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let’s cut to the chase: success is (in part) measured by revenues as well as by numbers of sales transactions. And the impact of great photography becomes self-evident just by  looking at data:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A study by Limetray highlighted an increase of more than 25% in conversion rates when restaurants moved from text-menus to image-based menus.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The famous American company Grubhub has seen a +30% increase in online orders for restaurants that were using photos on their menus. According to another industry giant, Deliveroo, individual menu items with images saw a 6.5% uplift in menu conversion, compared to those without. It’s no wonder that both companies actively encourage their partners to use professional photography!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"----\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Images are incredibly powerful. They trigger our emotions, help us remember, and make communication as immediate as possible. So when hungry customers browse the web for food delivery options, think of how inspired they’ll be by mouth-watering pictures illustrating your offer!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Would you like to stand out in a buffet of different options? Let’s connect! Request a demo with our experts and discover how we supply visual content for other food delivery companies!\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"e1e3e3bc-d4b4-46f4-bf09-93cfcd6c4556\",\"body\":[{\"_uid\":\"i-90d705f0-6fde-4f8e-aba5-13791d371c1f\",\"type\":\"default\",\"title\":\"Book a 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content\",\"Business insights\",\"Food\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"19076014-3502-4f68-a3c8-4e30a5822d33\",\"first_published_at\":\"2021-05-24T12:54:48.000Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/restaurant-photography-the-recipe-for-success\",\"translated_slugs\":[{\"path\":\"resources/restaurant-photography-the-recipe-for-success\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/restaurant-photography-the-recipe-for-success\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/restaurant-photography-the-recipe-for-success\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"How to Increase Conversion Rates with Visuals\",\"created_at\":\"2021-05-24T13:12:26.363Z\",\"published_at\":\"2021-06-23T15:48:56.389Z\",\"id\":52272437,\"uuid\":\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"content\":{\"seo\":{\"_uid\":\"f735d112-36ce-4a9f-8a9d-7faa97f640e6\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"d6ffce9e-4c88-4d6e-881d-f7848b8544bb\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"//a.storyblok.com/f/111801/2400x1259/8e8944e43e/articles-hero.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"How to Increase Conversion Rates with Visuals\",\"topic\":{\"name\":\"Business Insights\",\"created_at\":\"2021-06-14T12:50:48.174Z\",\"published_at\":\"2021-06-14T13:11:13.300Z\",\"id\":55678621,\"uuid\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"content\":{\"seo\":{\"_uid\":\"afd5ab8a-da9b-4f1c-a124-85a3f8569a3d\",\"title\":\"Business Insights | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"509ff065-ac52-45ba-b3c3-f5b40382be82\",\"component\":\"topic\"},\"slug\":\"business-insights\",\"full_slug\":\"es/resources/topics/business-insights\",\"sort_by_date\":null,\"position\":0,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"d87db3d0-9fa0-4ef1-8478-7a543d31e99a\",\"first_published_at\":\"2021-06-14T12:50:50.068Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/business-insights\",\"translated_slugs\":[{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"es\"}]},\"author\":\"Lucie Gautheron\",\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Llévate un poco de conocimiento a casa\"},\"slug\":\"articles\",\"full_slug\":\"es/resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As industries turn more and more towards digital solutions able to reach out to broader, international audiences, sales strategies have had to adapt to face fierce competition, with tactics made to attract and convert customers who find themselves lost in an overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/es/get-started\",\"prep\":true},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479446,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/f3073eaeb7/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Lucie Gautheron\",\"created_at\":\"2021-06-19T00:14:17.534Z\",\"published_at\":\"2021-06-19T00:14:20.470Z\",\"id\":56798041,\"uuid\":\"f30a7ed7-aec4-452c-8b49-ee5e07bd3f3a\",\"content\":{\"_uid\":\"e1b7cc8b-79a0-4a9c-ac39-9b3bcda5d963\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Lucie Gautheron\",\"component\":\"author\"},\"slug\":\"lucie-gautheron\",\"full_slug\":\"es/authors/lucie-gautheron\",\"sort_by_date\":null,\"position\":-20,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":56798012,\"meta_data\":null,\"group_id\":\"ab011cc3-f429-4100-9540-55e30cd29b84\",\"first_published_at\":\"2021-06-19T00:14:20.470Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"authors/lucie-gautheron\",\"translated_slugs\":[{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"it\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"es\"}]},\"previewImage\":{\"id\":2479443,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/65c188d580/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"53df4dff-8189-4d62-ad27-64ba8c70547a\",\"ce61460d-c453-477f-af71-77c0a0269905\",\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\"]},\"slug\":\"how-to-increase-conversion-rates-with-visuals\",\"full_slug\":\"es/resources/how-to-increase-conversion-rates-with-visuals\",\"sort_by_date\":null,\"position\":160,\"tag_list\":[\"Food\",\"Business insights\",\"Visual content\",\"Real estate\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"89528ee9-e4fc-478b-8fb3-2a0ea1f30d77\",\"first_published_at\":\"2021-05-24T13:16:41.000Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"translated_slugs\":[{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"es\"}]}]},\"slug\":\"how-to-increase-conversion-rates-with-visuals\",\"full_slug\":\"es/resources/how-to-increase-conversion-rates-with-visuals\",\"sort_by_date\":null,\"position\":160,\"tag_list\":[\"Food\",\"Business insights\",\"Visual content\",\"Real estate\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"89528ee9-e4fc-478b-8fb3-2a0ea1f30d77\",\"first_published_at\":\"2021-05-24T13:16:41.000Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"translated_slugs\":[{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/how-to-increase-conversion-rates-with-visuals\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"Restaurant Photography: The Recipe for success\",\"created_at\":\"2021-05-24T12:52:12.848Z\",\"published_at\":\"2021-06-24T14:47:47.161Z\",\"id\":52269509,\"uuid\":\"ce61460d-c453-477f-af71-77c0a0269905\",\"content\":{\"seo\":{\"_uid\":\"e613d27d-6695-478d-80ed-feb708a9efac\",\"title\":\"Restaurant Photography: The Recipe for success\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"b7322ec9-74e9-4fd9-af17-6ce9b628902d\",\"body\":\"# \",\"image\":\"//a.storyblok.com/f/111801/723x407/1d67d8d76b/blog-preview-1.jpg\",\"intro\":\"\",\"title\":\"Restaurant Photography: The Recipe for Success\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Giulia Antonelli\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Think about what pushes you to buy something online. What is your decision based on?  Beside your friends’ recommendations and other customers’ reviews, you’ll soon realize that in the end you’re going to \",\"type\":\"text\"},{\"text\":\"buy what you see\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This thinking process also applies to \",\"type\":\"text\"},{\"text\":\"online food ordering\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When making online dining decisions, people will browse through different platforms and websites, look at many different menus, and ultimately go for the most attractive option. And what’s better than a nice photo to make an option attractive?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But today, attracting customers is just one of the many priorities of food delivery companies. Navigating such an increasingly competitive environment implies a number of challenges, which calls for creative solutions to overcome them. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So, what can \",\"type\":\"text\"},{\"text\":\"food delivery companies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" achieve by leveraging the \",\"type\":\"text\"},{\"text\":\"power of photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"? Here are three great examples:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD A STRONG BRAND\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Studies show that while people only retain about 10% of the information they read, the number goes up to 65% when a picture is included. As such, great, consistent visual content across all channels (apps, websites, or social media) is the best way to create a well-constructed, recognizable brand, which audiences will easily remember.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD CUSTOMERS’ TRUST\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We already mentioned that people’s online purchasing decisions are based on what they see, so imagine their reactions when they end up with a product completely different from what they were promised! \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By using high-quality photos of the food that will actually be delivered to customers, you’ll be sure to set the right expectations and earn their trust in the process.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"However, say you promote a line of burgers with stock images that look nothing like your offer, the risk of underselling or overselling will become significantly higher, and the customers’ trust will inevitably decrease as rumors will have it that your company does not live up to its promises.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOST RESTAURANTS’ SALES\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let’s cut to the chase: success is (in part) measured by revenues as well as by numbers of sales transactions. And the impact of great photography becomes self-evident just by  looking at data:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A study by Limetray highlighted an increase of more than 25% in conversion rates when restaurants moved from text-menus to image-based menus.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The famous American company Grubhub has seen a +30% increase in online orders for restaurants that were using photos on their menus. According to another industry giant, Deliveroo, individual menu items with images saw a 6.5% uplift in menu conversion, compared to those without. It’s no wonder that both companies actively encourage their partners to use professional photography!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"----\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Images are incredibly powerful. They trigger our emotions, help us remember, and make communication as immediate as possible. So when hungry customers browse the web for food delivery options, think of how inspired they’ll be by mouth-watering pictures illustrating your offer!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Would you like to stand out in a buffet of different options? Let’s connect! Request a demo with our experts and discover how we supply visual content for other food delivery companies!\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"e1e3e3bc-d4b4-46f4-bf09-93cfcd6c4556\",\"body\":[{\"_uid\":\"i-90d705f0-6fde-4f8e-aba5-13791d371c1f\",\"type\":\"default\",\"title\":\"Book a 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Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"509ff065-ac52-45ba-b3c3-f5b40382be82\",\"component\":\"topic\"},\"slug\":\"business-insights\",\"full_slug\":\"es/resources/topics/business-insights\",\"sort_by_date\":null,\"position\":0,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"d87db3d0-9fa0-4ef1-8478-7a543d31e99a\",\"first_published_at\":\"2021-06-14T12:50:50.068Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/business-insights\",\"translated_slugs\":[{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"es\"}]},\"author\":\"Lucie Gautheron\",\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Llévate un poco de conocimiento a casa\"},\"slug\":\"articles\",\"full_slug\":\"es/resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As industries turn more and more towards digital solutions able to reach out to broader, international audiences, sales strategies have had to adapt to face fierce competition, with tactics made to attract and convert customers who find themselves lost in an overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. When combos are clicked together and presented in the menu, there are chances that people order the entire combo rather than just a single dish. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Have we got your attention now? Let’s connect! Request a demo and discover more visual options that will directly contribute to increasing your conversion rates.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"092c21f8-2b42-4c6a-8480-59ab8619cb14\",\"body\":[{\"_uid\":\"i-decae9af-8493-4c1a-a673-69ce60139543\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/es/get-started\",\"prep\":true},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2479446,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/f3073eaeb7/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":{\"name\":\"Lucie Gautheron\",\"created_at\":\"2021-06-19T00:14:17.534Z\",\"published_at\":\"2021-06-19T00:14:20.470Z\",\"id\":56798041,\"uuid\":\"f30a7ed7-aec4-452c-8b49-ee5e07bd3f3a\",\"content\":{\"_uid\":\"e1b7cc8b-79a0-4a9c-ac39-9b3bcda5d963\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"heading\":\"Lucie Gautheron\",\"component\":\"author\"},\"slug\":\"lucie-gautheron\",\"full_slug\":\"es/authors/lucie-gautheron\",\"sort_by_date\":null,\"position\":-20,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":56798012,\"meta_data\":null,\"group_id\":\"ab011cc3-f429-4100-9540-55e30cd29b84\",\"first_published_at\":\"2021-06-19T00:14:20.470Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"authors/lucie-gautheron\",\"translated_slugs\":[{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"it\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"authors/lucie-gautheron\",\"name\":null,\"lang\":\"es\"}]},\"previewImage\":{\"id\":2479443,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/65c188d580/how-to-increase-conversion-rates-with-visuals.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[{\"name\":\"Professional Photography For Real Estate: An essential service  \",\"created_at\":\"2021-05-24T12:57:46.811Z\",\"published_at\":\"2021-06-24T15:16:27.822Z\",\"id\":52272395,\"uuid\":\"53df4dff-8189-4d62-ad27-64ba8c70547a\",\"content\":{\"seo\":{\"_uid\":\"4a81f52d-6df1-4641-af4f-1bb32eb583df\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"48f4a267-62bf-476f-a891-1eda21fb9910\",\"image\":\"\",\"title\":\"Professional Photography For Real Estate: An Essential Service  \",\"topic\":\"\",\"author\":\"Lia Oliveira\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"The year 2020 has been a catalyst for change worldwide. For the real estate market, which had always relied on images to boost their sales,  the challenges that came with the pandemic pushed them to go beyond and almost reinvent themselves, by re-thinking of ways to offer the best online experience to their clients.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Visual content has the potential to help customers shape a deal and imagine specific experiences. In the real estate market, ensuring that clients \\\"get a first-hand feel\\\" for a place is a must!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But how do we create an experience through visual content?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Create a scenario\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A good photo goes beyond photography equipment and editing tools. It also relies on real estate production and mise-en-scène, also known as  \\\"home staging\\\". \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Prepare the setting, keep every room visually clean (hide wires and unsightly objects such as bins, bags, routers, jackets, bathrobes and controllers). Open curtains, let the natural light in, consider your choice of  bed sheets, fruits and vegetables, plants, books and magazines. These elements help viewers envision life in that space. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Hire a Professional \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Professional photographers have the skills and expertise to shoot pictures that flatter yet accurately depict the properties. When shooting interiors, for example, a professional will know that natural light works best, especially direct sunlight, unless the space includes a particular  light design or needs to communicate a special atmosphere (like in the case of theme hotel rooms - ever heard of haunted house or treehouse themes for example?). A Professional will know how to shoot using the best equipment needed for the properties. For example, the best way to  communicate the actual  dimension of the space is to shoot with special lenses. Wide lenses are usually preferred to show the entire space, while mid-range lenses are used for details and close-ups. With a brief in hands, they’ll have the trained eyes to accurately describe the space through images.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Diversify your Content \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The real estate market can no longer solely rely on getting clients to visit the properties. As such, their offer and business deals depend a lot more on digital content than ever before and so it is no longer enough to include a few pictures on a website. Fortunately, there are other types of content that can complement the website pictures, such as virtual tours or floor plans. While great images can express the cozy, homelike ambiance of a property, a virtual tour and floor plans can give a more accurate description of the space.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Invest in Post-Production\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Light temperature, straightness of lines, cropping - all these elements are essential to guarantee consistency across all visuals, and make it as easy as possible for customers to grasp the information they need through the images on display. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Data suggests that a well-conceived visual content can drive revenue and increase conversion rates. Listings with professional high-quality pictures lead to 24% more bookings, and 32% faster sales. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But more than numbers, when we carefully consider the power of content, what we want is for viewers to get an experience as close to the real deal as possible, and get them to think \\\"it's like we´re there\\\". In other words, get content that can virtually transport clients anywhere in the world. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Customer experiences start with websites and other digital touchpoints. Interested in getting ahead of your competitors and offering the best experience to your future clients? You’ve come to the right place. Contact our experts to get a personalized demo for your business.\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"c2cc4cd4-c18d-4d9b-b123-995f9b36f253\",\"body\":[{\"_uid\":\"i-c8de079b-d3f6-4350-8156-1b5889e273b8\",\"type\":\"\",\"title\":\"Request a Demo\",\"button\":{\"id\":\"a7f1333c-e116-4fa7-aeaa-d44f7d39d409\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/es/get-started\",\"prep\":true},\"component\":\"button\"}]}}]},\"hero_image\":{\"id\":2483877,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/d65aa979ef/professional-photography-for-real-estate-an-essential-service.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"postAuthor\":\"fe00ee10-4620-47df-bacc-1352ea02ff61\",\"previewImage\":{\"id\":2483876,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/111801/1200x667/efae096aac/professional-photography-for-real-estate-an-essential-service.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"relatedPosts\":[\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"ce61460d-c453-477f-af71-77c0a0269905\"]},\"slug\":\"professional-photography-for-real-estate-an-essential-service\",\"full_slug\":\"es/resources/professional-photography-for-real-estate-an-essential-service\",\"sort_by_date\":null,\"position\":170,\"tag_list\":[\"Business insights\",\"Visual content\",\"Short-term\",\"Real estate\"],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"f0fb4e4d-3b2b-47ab-aec9-b8a3de6d9af9\",\"first_published_at\":\"2021-05-24T12:58:44.000Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"translated_slugs\":[{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/professional-photography-for-real-estate-an-essential-service\",\"name\":null,\"lang\":\"es\"}]},{\"name\":\"Restaurant Photography: The Recipe for success\",\"created_at\":\"2021-05-24T12:52:12.848Z\",\"published_at\":\"2021-06-24T14:47:47.161Z\",\"id\":52269509,\"uuid\":\"ce61460d-c453-477f-af71-77c0a0269905\",\"content\":{\"seo\":{\"_uid\":\"e613d27d-6695-478d-80ed-feb708a9efac\",\"title\":\"Restaurant Photography: The Recipe for success\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"b7322ec9-74e9-4fd9-af17-6ce9b628902d\",\"body\":\"# \",\"image\":\"//a.storyblok.com/f/111801/723x407/1d67d8d76b/blog-preview-1.jpg\",\"intro\":\"\",\"title\":\"Restaurant Photography: The Recipe for Success\",\"topic\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"author\":\"Giulia Antonelli\",\"category\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Think about what pushes you to buy something online. What is your decision based on?  Beside your friends’ recommendations and other customers’ reviews, you’ll soon realize that in the end you’re going to \",\"type\":\"text\"},{\"text\":\"buy what you see\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This thinking process also applies to \",\"type\":\"text\"},{\"text\":\"online food ordering\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When making online dining decisions, people will browse through different platforms and websites, look at many different menus, and ultimately go for the most attractive option. And what’s better than a nice photo to make an option attractive?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But today, attracting customers is just one of the many priorities of food delivery companies. Navigating such an increasingly competitive environment implies a number of challenges, which calls for creative solutions to overcome them. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So, what can \",\"type\":\"text\"},{\"text\":\"food delivery companies\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" achieve by leveraging the \",\"type\":\"text\"},{\"text\":\"power of photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"? Here are three great examples:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD A STRONG BRAND\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Having a recognizable brand is key to stand out from the competition. A good brand does not only communicate quality, lifestyle and values, it must be recognizable above all else.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Studies show that while people only retain about 10% of the information they read, the number goes up to 65% when a picture is included. As such, great, consistent visual content across all channels (apps, websites, or social media) is the best way to create a well-constructed, recognizable brand, which audiences will easily remember.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BUILD CUSTOMERS’ TRUST\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We already mentioned that people’s online purchasing decisions are based on what they see, so imagine their reactions when they end up with a product completely different from what they were promised! \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By using high-quality photos of the food that will actually be delivered to customers, you’ll be sure to set the right expectations and earn their trust in the process.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"However, say you promote a line of burgers with stock images that look nothing like your offer, the risk of underselling or overselling will become significantly higher, and the customers’ trust will inevitably decrease as rumors will have it that your company does not live up to its promises.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOST RESTAURANTS’ SALES\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Let’s cut to the chase: success is (in part) measured by revenues as well as by numbers of sales transactions. And the impact of great photography becomes self-evident just by  looking at data:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A study by Limetray highlighted an increase of more than 25% in conversion rates when restaurants moved from text-menus to image-based menus.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The famous American company Grubhub has seen a +30% increase in online orders for restaurants that were using photos on their menus. According to another industry giant, Deliveroo, individual menu items with images saw a 6.5% uplift in menu conversion, compared to those without. It’s no wonder that both companies actively encourage their partners to use professional photography!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"----\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Images are incredibly powerful. They trigger our emotions, help us remember, and make communication as immediate as possible. So when hungry customers browse the web for food delivery options, think of how inspired they’ll be by mouth-watering pictures illustrating your offer!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Would you like to stand out in a buffet of different options? Let’s connect! Request a demo with our experts and discover how we supply visual content for other food delivery companies!\",\"type\":\"text\"}]},{\"type\":\"blok\",\"attrs\":{\"id\":\"e1e3e3bc-d4b4-46f4-bf09-93cfcd6c4556\",\"body\":[{\"_uid\":\"i-90d705f0-6fde-4f8e-aba5-13791d371c1f\",\"type\":\"default\",\"title\":\"Book a 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Visuals\",\"created_at\":\"2021-05-24T13:12:26.363Z\",\"published_at\":\"2021-06-23T15:48:56.389Z\",\"id\":52272437,\"uuid\":\"c6bbc6ad-6ef2-4925-8c73-e173ec44534b\",\"content\":{\"seo\":{\"_uid\":\"f735d112-36ce-4a9f-8a9d-7faa97f640e6\",\"title\":\"\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"d6ffce9e-4c88-4d6e-881d-f7848b8544bb\",\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"//a.storyblok.com/f/111801/2400x1259/8e8944e43e/articles-hero.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"How to Increase Conversion Rates with Visuals\",\"topic\":{\"name\":\"Business Insights\",\"created_at\":\"2021-06-14T12:50:48.174Z\",\"published_at\":\"2021-06-14T13:11:13.300Z\",\"id\":55678621,\"uuid\":\"41243e81-e8c8-4d61-8b06-6fa47be06ee3\",\"content\":{\"seo\":{\"_uid\":\"afd5ab8a-da9b-4f1c-a124-85a3f8569a3d\",\"title\":\"Business Insights | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"509ff065-ac52-45ba-b3c3-f5b40382be82\",\"component\":\"topic\"},\"slug\":\"business-insights\",\"full_slug\":\"es/resources/topics/business-insights\",\"sort_by_date\":null,\"position\":0,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":55677846,\"meta_data\":null,\"group_id\":\"d87db3d0-9fa0-4ef1-8478-7a543d31e99a\",\"first_published_at\":\"2021-06-14T12:50:50.068Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/topics/business-insights\",\"translated_slugs\":[{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/topics/business-insights\",\"name\":null,\"lang\":\"es\"}]},\"author\":\"Lucie Gautheron\",\"category\":{\"name\":\"Articles\",\"created_at\":\"2021-05-21T12:36:59.456Z\",\"published_at\":\"2021-06-22T16:34:23.529Z\",\"id\":51818895,\"uuid\":\"87b25a2b-e9e2-4521-9d6d-2ecf333ccf35\",\"content\":{\"seo\":{\"_uid\":\"2095e1f8-104d-42e8-81cb-bd2f12e5fda2\",\"title\":\"Articles | Boom\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"_uid\":\"f4c94285-ad6a-4760-9a4b-ae02ff749519\",\"component\":\"Category\",\"footerCTAHeading\":\"Llévate un poco de conocimiento a casa\"},\"slug\":\"articles\",\"full_slug\":\"es/resources/articles\",\"sort_by_date\":null,\"position\":10,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":49935401,\"meta_data\":null,\"group_id\":\"486cfc24-2967-4bc0-a433-af0a696e13bb\",\"first_published_at\":\"2021-05-21T12:37:07.247Z\",\"release_id\":null,\"lang\":\"es\",\"path\":null,\"alternates\":[],\"default_full_slug\":\"resources/articles\",\"translated_slugs\":[{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"it\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"fr\"},{\"path\":\"resources/articles\",\"name\":null,\"lang\":\"es\"}]},\"component\":\"Post\",\"long_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"As industries turn more and more towards digital solutions able to reach out to broader, international audiences, sales strategies have had to adapt to face fierce competition, with tactics made to attract and convert customers who find themselves lost in an overwhelming sea of propositions. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Of course pricing and positioning remain the leading factors for successful online businesses, but one secret card is growing more and more important to make a difference and \",\"type\":\"text\"},{\"text\":\"increase conversion rates: professional photography\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". From e-commerce to the growing food delivery market or any business supported by a digital touchpoint, there’s a great need to show customers what they are actually purchasing. In fact, the leading food delivery company \",\"type\":\"text\"},{\"text\":\"Deliveroo\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://foodscene.deliveroo.co.uk/restaurant-profiles/menu-photography-how-does-it-impact-sales.html\",\"uuid\":null,\"anchor\":null,\"target\":\"\",\"linktype\":\"url\"}}]},{\"text\":\" noticed that “individual items with images see a 6.5% uplift in menu conversion, compared to those without.” \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Here are \",\"type\":\"text\"},{\"text\":\"three reasons\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" why professional photos can contribute majorly to increasing conversion rates: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"1.  Building trust & favoring consideration \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While digital experiences are removing the physical sampling aspect of shopping, the use of photos can \",\"type\":\"text\"},{\"text\":\"transpose visual merchandising onto platforms and websites\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Customers can browse and consider the offer with appealing, descriptive and informative pictures that’ll \",\"type\":\"text\"},{\"text\":\"inspire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" them and help them \",\"type\":\"text\"},{\"text\":\"visualize\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" the products that will eventually reach their front door. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"When a menu includes specific, appetizing images, when holiday booking platforms feature pictures of their rental offers that allow browsers to travel and fantasize about upcoming destinations, their function is to do much more than just inspire - \",\"type\":\"text\"},{\"text\":\"they enhance the desire\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" and therefore \",\"type\":\"text\"},{\"text\":\"bring customers closer to a purchase\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Think about e-commerce websites featuring garment visuals from \",\"type\":\"text\"},{\"text\":\"different perspectives\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", or car rentals with \",\"type\":\"text\"},{\"text\":\"zoomed-in details\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" of the vehicles’ different features. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Moreover, \",\"type\":\"text\"},{\"text\":\"visuals build trust\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". When it comes to \",\"type\":\"text\"},{\"text\":\"investing\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", customers are more likely to be converted when they can actually see what they are putting in their cart. With informative visuals (including floor plans, 360° views, close-ups), the expectations are set, and visitors are more likely to go from browsers to customers. For example, a short-term rental home described with floor plans can give more detailed information, or ready-to-wear on ghost mannequin can give an accurate fit perspective on a fashion e-commerce, pushing customers to make a decision and press “Check out\\\".\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\" 2. Faster information, faster acquisition  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Ever heard that a picture is worth a thousand words? Well, actually… they are worth \",\"type\":\"text\"},{\"text\":\"60,000 words\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". According to \",\"type\":\"text\"},{\"text\":\"research conducted by 3M\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"http://web.archive.org/web/20001102203936/http%3A//3m.com/meetingnetwork/files/meetingguide_pres.pdf\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]},{\"text\":\" a \",\"type\":\"text\"},{\"text\":\"human brain processes images 60,000 times faster than a written text\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". In fact, research shows that three days after acquiring information, people remember 10% of what they read, 20% of what they hear, and 65% of what they see. In other words, listing the benefits of a product/service will never be as powerful as flashing eye-catching images, which will significantly reduce the time to process information. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Upselling, Or Succumbing to the “Buffet Effect”\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Just like wheeling a dessert cart after a restaurant meal, or grabbing additional items at a checkout counter, combining visuals on a food delivery platform or e-commerce website can inspire customers to purchase more than they had initially intended. To incite a sales increase, cross-selling and up-selling have better chances when digital platforms offer strategic photos that not only feature individual items but combos as well. 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