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From prehistoric cave paintings, artistic contributions of Ancient Greece, to the breakthroughs of the Renaissance or the Modern Age,  visuals have played a significant part in helping us make sense of the world around us. \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Images were our first alphabet\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". And today, the importance of visuals moves at a speed never seen before, leading a revolution that profoundly impacts everyone's lifestyles, as well as communication and purchasing habits.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"},{\"text\":\"Ever wondered how to change the world through innovation? At the age of 25, we found our calling, and launched BOOM from scratch, against all odds.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"We were the odd startuppers: \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"an engineer, an economist and a philosopher\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", who were  still full-time university students at the time. The first photo shoot  was a test for us and our abilities. All we made was  a handful of euros but we didn't care. We shot photos during the day, and we post-produced them at night. 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It gave me the strength to try. the courage to set a global dream and the desire to try. Going to London was overcoming my personal limits!\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Together we looked where no one else ventured, \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"we looked for \\\"Ithaca\\\"\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", recalling the words of the poet Konstantinos Kavafis, wishing ourselves a long, fruitful journey of adventures and experiences. We too have met our \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"cyclops\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\", and facing them stimulates us to go on, pushes us to question ourselves and improve every day, looking for the most exciting chances.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Soon, a great opportunity led us to a new path, and our company shifted from being a vehicle for products to becoming something bigger - a company able to make a difference in its market segment and beyond. This required many changes. First of all, I went from being “just” a start-up founder to a CEO, with the skills set and responsibilities that come with the title. It was a second calling, a chance to change the status quo for visual content production, leaving the old way for the new, setting the best context possible to dream big together, making BOOM an example of the \\\"new capitalism”. A sacred space to share thoughts, ideas, hopes and curiosities, encouraging original and innovative thinking, always championing a leadership model made of mutual inspiration and transparency, rooted in \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"ethics, trust and integrity\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\". \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"hard_break\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"And do you know what the secret is? The realization that there are no shortcuts, magic potions or workarounds. 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It doesn't matter what phase your company is in,  we all have to keep our standards high as we grow and stick to our principles because it's what happens in the long term that matters, where the means used to accomplish the ends are as important as those ends! We are not about winning awards or reaching fame, we’re about never giving up on our designs to build something significant, where there was nothing before. And setting entirely new standards \",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"takes extraordinary ambition\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\" and consistent, long-term effort. But we gather strength as we go. That's how we do it. That’s what we’re all about. 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