{"componentChunkName":"component---src-templates-customer-post-template-js","path":"/es/customer-stories/msgm/","result":{"data":{"storyblokEntry":{"id":"storyblokentry-77320939-es","name":"MSGM","content":"{\"seo\":{\"_uid\":\"14502034-6760-416e-a5b5-194ec216f1ff\",\"title\":\"BOOM Reduces MSGM’s Time-to-Market by Over 50%\",\"plugin\":\"meta-fields\",\"description\":\"Descubra la forma en que hemos ayudado a MSGM con una producción de contenidos visuales flexible, adaptable y basada en la tecnología.\"},\"_uid\":\"f25c0755-28b9-4d90-96eb-c0542c1035d6\",\"body\":{\"type\":\"doc\",\"content\":[{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"ACERCA DE MSGM\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"MSGM es una marca italiana de moda ready-to-wear fundada en 2009. Sus colecciones abarcan desde prendas urbanas hasta ropa deportiva, siempre con un ADN genuinamente italiano y un toque internacional.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"alt\":\"\",\"src\":\"https://a.storyblok.com/f/111801/1028x841/1d6ce83315/img-1.jpg\",\"title\":\"\"}}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"EL DESAFÍO:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"MSGM necesitaba un proveedor de recursos visuales que le ayudase a \",\"type\":\"text\"},{\"text\":\"acelerar los plazos de comercialización de sus colecciones\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" y que, al mismo tiempo, pudiera aportar \",\"type\":\"text\"},{\"text\":\"experiencia en moda y contenidos visuales\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Buscaba en especial un \",\"type\":\"text\"},{\"text\":\"socio a largo plazo\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" capaz de dar un tratamiento cuidadoso a los productos, en situación de ofrecer mucha \",\"type\":\"text\"},{\"text\":\"flexibilidad\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" y de entregar contenidos de forma eficiente, para ahorra a la marca \",\"type\":\"text\"},{\"text\":\"tiempo, recursos y costes generales\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", \",\"type\":\"text\"},{\"text\":\"maximizando la productividad\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" al mismo tiempo.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"alt\":\"\",\"src\":\"https://a.storyblok.com/f/111801/x/3c48bd1384/es-1.svg\",\"title\":\"\"}}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"alt\":\"\",\"src\":\"https://a.storyblok.com/f/111801/1028x841/2e2bb1ab2a/img-3.jpg\",\"title\":\"\"}}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"LA SOLUCIÓN:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOM ha demostrado ser el socio y colaborador que MSGM estaba buscando. Con la ayuda de nuestra Factory, la marca inició una \",\"type\":\"text\"},{\"text\":\"rutina continuada de sesiones fotográficas de sus colecciones de temporada\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" (Otoño/Invierno y Primavera/Verano), a la que se han sumado colaboraciones adicionales para ocasiones especiales, como la de \",\"type\":\"text\"},{\"text\":\"MSGM y Fila\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". Hasta la fecha, BOOM ha entregado a MSGM nada menos que \",\"type\":\"text\"},{\"text\":\"2700 imágenes, correspondientes a 1350 referencias de producto\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", todas ellas \",\"type\":\"text\"},{\"text\":\"posproducidas y listas para subirlas\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" a las tiendas online desde el mismo momento de la entrega.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"alt\":\"\",\"src\":\"https://a.storyblok.com/f/111801/x/851db05d23/es-2.svg\",\"title\":\"\"}}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"alt\":\"\",\"src\":\"https://a.storyblok.com/f/111801/1028x841/7747f94605/img-2.jpg\",\"title\":\"\"}}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"RESULTADOS:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Con la ayuda de las soluciones de BOOM, MSGM ha reducido los \",\"type\":\"text\"},{\"text\":\"plazos de comercialización de sus productos en más de un 50%\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". BOOM entrega los contenidos visuales en menos de una semana —incluidos los nombres y las descripciones de los productos—, listos para subirlos a los portales de comercio electrónico.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"alt\":\"\",\"src\":\"https://a.storyblok.com/f/111801/x/2c3ceb4d90/en-4.svg\",\"title\":\"\"}}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"alt\":\"\",\"src\":\"https://a.storyblok.com/f/111801/x/3f7c8cfaef/es-3.svg\",\"title\":\"\"}}]}]},\"hero\":[{\"_uid\":\"a2f7a93a-1f04-401d-9672-be922247b06d\",\"type\":\"\",\"asset\":[{\"_uid\":\"8cb73f53-5455-4e88-930b-bd89d05e0ce2\",\"image\":{\"id\":3031994,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/111801/974x839/5530afb869/hero-image.png\",\"copyright\":null,\"fieldtype\":\"asset\"},\"className\":\"\",\"component\":\"image\"}],\"textCard\":[{\"tag\":\"h2\",\"_uid\":\"03f6692b-5ded-4094-88ee-cc2e2a465961\",\"icon\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"button\":[],\"content\":\"\",\"heading\":\"BOOM 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