{"componentChunkName":"component---src-templates-customer-post-template-js","path":"/customer-stories/msgm/","result":{"data":{"storyblokEntry":{"id":"storyblokentry-77320939-default","name":"MSGM","content":"{\"seo\":{\"_uid\":\"9a1decb7-4dba-4a56-8821-40ecd966c5a8\",\"title\":\"BOOM Reduces MSGM’s Time-to-Market by Over 50%\",\"plugin\":\"meta-fields\",\"description\":\"Discover how we helped MSGM with flexible, scalable, tech-driven visual content production. \"},\"_uid\":\"f25c0755-28b9-4d90-96eb-c0542c1035d6\",\"body\":{\"type\":\"doc\",\"content\":[{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"ABOUT MSGM\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"MSGM is an Italian ready-to-wear fashion brand founded in 2009. From urban to sportswear, the apparel selection boasts an Italian DNA with an international twist.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"alt\":\"\",\"src\":\"https://a.storyblok.com/f/111801/1028x841/1d6ce83315/img-1.jpg\",\"title\":\"\"}}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"CHALLENGE:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"MSGM needed a visual asset provider that could \",\"type\":\"text\"},{\"text\":\"quicken the collections’ time-to-market\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" while providing\",\"type\":\"text\"},{\"text\":\" fashion and visual content expertise\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". The brand was eager to find a long-term partner who could treat products with care, provide plenty of \",\"type\":\"text\"},{\"text\":\"flexibility, \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"and deliver content efficiently, to save the brand \",\"type\":\"text\"},{\"text\":\"time, resources and overall costs\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" while maximizing output. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"alt\":\"\",\"src\":\"https://a.storyblok.com/f/111801/x/8acc8bdc3a/en-1.svg\",\"title\":\"\"}}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"alt\":\"\",\"src\":\"https://a.storyblok.com/f/111801/1028x841/2e2bb1ab2a/img-3.jpg\",\"title\":\"\"}}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"SOLUTION:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"BOOM proved to be the partner and collaborator that MSGM was looking for. Through the  Factory, the brand was able to start an \",\"type\":\"text\"},{\"text\":\"ongoing routine of photoshoots to cover the seasonal collections\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" (Fall/Winter and Spring/Summer), as well as extra collaborations for special occasions, such as \",\"type\":\"text\"},{\"text\":\"MSGM and Fila\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\". So far BOOM has delivered no less than \",\"type\":\"text\"},{\"text\":\"2700 pictures, complete with 1350 SKUs\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", all\",\"type\":\"text\"},{\"text\":\" post-produced and ready for upload\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" on the e-commerce site upon delivery.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"alt\":\"\",\"src\":\"https://a.storyblok.com/f/111801/x/fca6cd4b7d/en-2.svg\",\"title\":\"\"}}]},{\"type\":\"paragraph\",\"content\":[{\"type\":\"image\",\"attrs\":{\"alt\":\"\",\"src\":\"https://a.storyblok.com/f/111801/1028x841/7747f94605/img-2.jpg\",\"title\":\"\"}}]},{\"type\":\"heading\",\"attrs\":{\"level\":3},\"content\":[{\"text\":\"RESULTS: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Thanks to BOOM’s solutions, MSGM has reduced its \",\"type\":\"text\"},{\"text\":\"time-to-market by over 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